《Strategic Management》是一本圖書，作者是Sherman, Herbert; Rowley, Daniel James; Armandi, Barry R.
基本介紹
- 外文名：Strategic Management
- 作者：Sherman, Herbert; Rowley, Daniel James; Armandi, Barry R.
- 出版時間：2006年11月
- 頁數：764 頁
- ISBN：9780761833642
- 定價：88.13 美元
內容簡介
Strategic Management: An Organization Change Approach examines the art and science of strategic management in businesses and other organizations. Working from an established theoretical base, this new work discusses practical applications of various strategic management philosophies while focusing on strategy as organizational change. Sherman, Rowley, and Armandi outline specif...(展開全部) Strategic Management: An Organization Change Approach examines the art and science of strategic management in businesses and other organizations. Working from an established theoretical base, this new work discusses practical applications of various strategic management philosophies while focusing on strategy as organizational change. Sherman, Rowley, and Armandi outline specific strategies and tactics that managers can use to maximize not only productivity, but also satisfaction in their "human organizations." In an interactive and approachable manner, Strategic Management analyzes the importance of an organization's internal and external environment; explains how to develop an organizational mission, vision, values, and goals; identifies human-level vs. corporate-level strategy choices; and offers advice on how managers can effectively implement their plans. The authors also consider variables that might affect the proposed strategic management approaches, such as international environments, and non-profit, government, and small businesses.
