《Service Industries Marketing》是1998年出版的圖書，作者是Hogg, Gillian、Gabbott, Mark。
基本介紹
- 外文名：Service Industries Marketing
- 作者：Hogg, Gillian、Gabbott, Mark
- 出版時間：1998年8月
- 頁數：184 頁
- ISBN：9780714648880
內容簡介
- This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.
