基本介紹
- 中文名：林小苗
- 畢業院校：德州大學阿靈頓分校
- 職業：學者
- 職位：副教授
人物經歷,教育背景,學術著作,
人物經歷
在他進入學術領域之前，曾多年於藥品及醫療行業擔任市場行銷經理。在加入於2017年9月1日加入香港中文大學（深圳）前，他曾在香港中文大學擔任副教授24年。
教育背景
美國德州大學阿靈頓分校市場行銷學博士
泰國法政大學市場行銷學碩士
泰國朱拉隆功大學醫藥科學學士
學術著作
“Empowering Chinese Service Employees: A Reexamination and Extension,” Journal of Global Marketing, Volume 21, Number 4, 2008, p. 271-291 (Sole author).
“How Market Orientation Affects Female Service Employees in Thailand,” Journal of Business Research, Volume 59, 2006, p. 54-61 (Sole author).
“Factors Affecting Managers’ Decision to Bribe: An Empirical Investigation,” Journal of Business Ethics, Volume 40, Number 3, 2002, p. 227-246 (Sole author).
“Consumers’ Brand Choice of Pharmaceutical Products During Economic Depression: An Empirical Investigation,” Journal of Pharmaceutical Marketing & Management, Volume 14, Number 1, 2001, p. 27-61 (Sole author).
“Factors Affecting the Adoption of Market Orientation by Employees: The Case of Thailand,” Journal of International Marketing, Volume 6, Number 1, 1998, p. 33-55 (Sole author).
“The Role of Outcome Quality as a Determinant of the Overall Service Quality in Different Categories of Service Industries,” Journal of Services Marketing, Volume 10, Number 2, 1996, p. 5-25 (Sole author).
“Factors Affecting the Doctor's Adoption of a New Pharmaceutical Product: An Empirical Investigation,” Journal of Pharmaceutical Marketing & Management, Volume 11, Number 2, 1996, p. 67-97 (Sole author).
“Modeling Organ Donation Behavior: A Test of the Theory of Planned Behavior Model,” Journal of Nonprofit & Public Sector Marketing, Volume 4, Number 3, 1996, p. 33-62 (Sole author).
