MBA十日讀:英文

MBA十日讀:英文

《MBA十日讀:英文》是2002年中信出版社出版的圖書

基本介紹

  • 作者:(美)西爾比格
  • ISBN:9787800731907
  • 頁數:378
  • 定價:25.00
  • 出版社:中信出版社
  • 出版時間:2002-7
  • 裝幀:平裝
內容介紹,作者介紹,作品目錄,

內容介紹

With The Ten-Day MBA in hand,the hallowed doors of the top ten business schools can be opened without the huge tuition checks,without the competition.without sacrificing two years'time and salary.Steven Silbiger has distilled the material of the ten most popular business-school courses taught at Harvard,Stanford,the University of Pennsylvania,the University of Chicago,Northwestern,and the University of Virginia in order to teach readers how to:
・Read and understand financial statements
・Develop effective and comprehensive marketing plans
・Understand accounting rules and methods
・Manage your relationship with your boss
・Formulate corporate strategies
・Understand the present value concept
・Compute the internal rate of return
・Use quantitative techniques to evaluate projects
・Value stock,bond,and option investments
・Perform a Wall Street leveraged buyout analysis
・Obtain information on your competitors
・Recommend valuable operational improvements
・Master the most-used MBA jargon
At the rate of one easy-to-understand chapter a day,this book will enable readers to absorb the material,speak the language,and most impotant,acquire the confidence and expertise needed to get ahead in today's competitive business world.

作者介紹

史蒂文・西爾比格,1990年畢業於維吉尼亞大學達頓商學院,獲MBA學位。曾任安達信會計師事務所註冊會計師,現任美國HCTV公司資深董事。

作品目錄

Intrduction
DAY 1 Marketing
DAY 2 Ethics
DAY 3 Accounting
DAY 4 Organizational Behavior
DAY 5 Quantitative Analysis
DAY 6 Finance
DAY 7 Operations
DAY 8 Economics
DAY 9 Strategy
DAY 10 MBA Mini-Courses
Research
Public Speaking
Negotiating
International Business
Ten-Day MBA Diploma
MBA Abbreviation Lexicon
Appendix Quantitative Analysis Tables
Bibliography
Index

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