《MARKETING CODE》是2008年Marshall Cavendish Limited出版的圖書，作者是Stephen Brown。
基本介紹
- 中文名：MARKETING CODE
- 作者：Stephen Brown
- 出版社：Marshall Cavendish Limited
- 出版時間：2008年
- ISBN：9781905736829
內容簡介
[b]Sometimes you have to kill to make a killing[/b]Forget organizational parables, forget corporate satires and business fiction. At last a management thriller has arrived. A critically acclaimed high-suspense novel that reveals thesecrets of 21st century marketing. "I read [i]The Marketing Code[/i] from beginning to end in one sitting. I had to know how it turned out. It shows great imagination, clever plotting, and a Rabelaisian scale of outrage and wit." -Professor Philip Kotler, marketing guru.Other titles by Stephen Brown:[i]The Customer KeyAgents and DealersFail Better![/i]
