基本信息,內容簡介,目錄,
基本信息
【書名】:21世紀高校商務英語專業系列規劃教材 |
【作者】:吳 雯 |
【叢書名】:21世紀高校商務英語專業系列規劃教材 |
【版次/印次】:1/1 |
【出版日期】:2011.8 |
【ISBN】:9787566301062 |
【字數/頁數】:411千字/ |
【開本/紙張】:185mm×260mm/ |
【適用層次】:本科及以上 |
【定價】:29.00 |
內容簡介
全書採用模組教學，包含五大模組十三章。第一模組介紹商務英語信函和電子郵件的基本要素、格式和寫作技巧，第二模組開發客戶，第三模組為業務磋商，包含詢盤、樣品、報盤與還盤，第四模組為契約的執行，包含契約、付款方式、審證、包裝、裝運、保險與索賠，第五模組為單證樣本與實訓。全書根據國際貿易進出口流程的主要環節逐一呈現知識點、相關實例與實訓，每章由Objectives, Introduction, Writing Tips, Lessons, Exercises,Skill Training，Business Link & Useful Expression這幾個部分組成。每章相互銜接又單獨成一個教學環節，增加了翔實性與生動性。
目錄
Module I International Business English
Correspondence Basics
Chapter I International Business English Correspondence Basics3
I. An Introduction to the Course3
II. Guidelines for Effective Business Correspondence4
III. Layout of Business Letters & E-mails6
Skill Training14
Business Link14
Module II Establishing Business Relations
Chapter II Establishing Business Relations19
Lesson 1 About Us21
Lesson 2 Self-introduction24
Lesson 3 (A) A First Inquiry28
(B) Reply to the Above29
Skill Training32
Business Link & Useful Sentences34
Module III Business Negotiations
Chapter III Inquiry and Reply39
Lesson 4 (A) General Inquiry41
(B) Reply to the Above42
Lesson 5 An Order Inquiry46
Lesson 6 (A) Status Inquiry50
(B) Reply to the Above51
Skill Training53
Business Link & Useful Sentences56
Chapter IV Samples and Charges59
Lesson 7 (A) Asking for Samples61
(B) Reply to the Above62
Lesson 8 (A) Refusing to Pay Sample Charges66
(B) Reply to the Above67
Lesson 9 (A) Sending Samples70
(B) Sending Duplicate Samples71
Skill Training73
Business Link & Useful Sentences 75
Chapter V Offers and Counter-Offers77
Lesson 10 A Firm Offer79
Lesson 11 (A) A Counter Offer84
(B) Reply to the Above85
Lesson 12 (A) New Price for Repeat Order89
(B) Reply to the Above90
Skill Training93
Business Link & Useful Sentences 94
Module IV Execution of Contracts
Chapter VI Orders and Contracts99
Lesson 13 A Purchase Order101
Lesson 14 (A) Partial Acceptance of an Order105
(B) Reply to the Above106
Lesson 15 (A) Sending a Sales Confirmation110
(B) Counter-Signature Letter111
Correspondence Basics
Chapter I International Business English Correspondence Basics3
I. An Introduction to the Course3
II. Guidelines for Effective Business Correspondence4
III. Layout of Business Letters & E-mails6
Skill Training14
Business Link14
Module II Establishing Business Relations
Chapter II Establishing Business Relations19
Lesson 1 About Us21
Lesson 2 Self-introduction24
Lesson 3 (A) A First Inquiry28
(B) Reply to the Above29
Skill Training32
Business Link & Useful Sentences34
Module III Business Negotiations
Chapter III Inquiry and Reply39
Lesson 4 (A) General Inquiry41
(B) Reply to the Above42
Lesson 5 An Order Inquiry46
Lesson 6 (A) Status Inquiry50
(B) Reply to the Above51
Skill Training53
Business Link & Useful Sentences56
Chapter IV Samples and Charges59
Lesson 7 (A) Asking for Samples61
(B) Reply to the Above62
Lesson 8 (A) Refusing to Pay Sample Charges66
(B) Reply to the Above67
Lesson 9 (A) Sending Samples70
(B) Sending Duplicate Samples71
Skill Training73
Business Link & Useful Sentences 75
Chapter V Offers and Counter-Offers77
Lesson 10 A Firm Offer79
Lesson 11 (A) A Counter Offer84
(B) Reply to the Above85
Lesson 12 (A) New Price for Repeat Order89
(B) Reply to the Above90
Skill Training93
Business Link & Useful Sentences 94
Module IV Execution of Contracts
Chapter VI Orders and Contracts99
Lesson 13 A Purchase Order101
Lesson 14 (A) Partial Acceptance of an Order105
(B) Reply to the Above106
Lesson 15 (A) Sending a Sales Confirmation110
(B) Counter-Signature Letter111
Skill Training117
Business Link & Useful Sentences123
Chapter VII Payment127
Lesson 16 (A) Asking for Payment by T/T131
(B) Confirming Payment by T/T132
Lesson 17 Declining Payment by 60 Days L/C135
Lesson 18 (A) Asking for Easier Payment138
(B) Reply to the Above139
Skill Training143
Business Link & Useful Sentences146
Chapter VIII Establishment of and Amendment to L/C149
Lesson 19 (A) Urging Establishment of L/C152
(B) Confirming L/C Application153
Lesson 20 (A) Amendment to L/C157
(B) Reply to the Above160
Lesson 21 (A) Asking for Extension of L/C163
(B) Reply to the Above164
Skill Training167
Business Link & Useful Sentences172
Chapter IX Packing & Marking175
Lesson 22 Inner Packing & Labeling178
Lesson 23 Outer Packing182
Lesson 24 Container Loading187
Skill Training190
Business Link & Useful Sentences191
Chapter X Shipment195
Lesson 25 (A) Shipping Instructions197
(B) Reply to the Above198
Lesson 26 (A) Requesting for Prompt Shipment201
(B) Reply to the Above202
Lesson 27 Requesting for Transhipment and Partial Shipments205
Skill Training207
Business Link & Useful Sentences209
Chapter XI Insurance213
Lesson 28 Insurance Information215
Lesson 29 Asking for CIF Terms219
Lesson 30 (A) Inquiring for Insurance Rate223
(B) Offering Insurance Rate224
Skill Training226
Business Link & Useful Sentences227
Chapter XII Complaints, Claims and Settlement231
Lesson 31 Complaint about Inferior Quality233
Lesson 32 Claim on Late Delivery236
Lesson 33 Settlement of Complaint240
Skill Training243
Business Link & Useful Sentences245
Module V Documents
Chapter XIII Specimen of Documents249
Skill Training258
Appendix I 國際機構269
Appendix II 國際展會列表271
Appendix III 世界各大船公司名錄273
參考書目274
Business Link & Useful Sentences123
Chapter VII Payment127
Lesson 16 (A) Asking for Payment by T/T131
(B) Confirming Payment by T/T132
Lesson 17 Declining Payment by 60 Days L/C135
Lesson 18 (A) Asking for Easier Payment138
(B) Reply to the Above139
Skill Training143
Business Link & Useful Sentences146
Chapter VIII Establishment of and Amendment to L/C149
Lesson 19 (A) Urging Establishment of L/C152
(B) Confirming L/C Application153
Lesson 20 (A) Amendment to L/C157
(B) Reply to the Above160
Lesson 21 (A) Asking for Extension of L/C163
(B) Reply to the Above164
Skill Training167
Business Link & Useful Sentences172
Chapter IX Packing & Marking175
Lesson 22 Inner Packing & Labeling178
Lesson 23 Outer Packing182
Lesson 24 Container Loading187
Skill Training190
Business Link & Useful Sentences191
Chapter X Shipment195
Lesson 25 (A) Shipping Instructions197
(B) Reply to the Above198
Lesson 26 (A) Requesting for Prompt Shipment201
(B) Reply to the Above202
Lesson 27 Requesting for Transhipment and Partial Shipments205
Skill Training207
Business Link & Useful Sentences209
Chapter XI Insurance213
Lesson 28 Insurance Information215
Lesson 29 Asking for CIF Terms219
Lesson 30 (A) Inquiring for Insurance Rate223
(B) Offering Insurance Rate224
Skill Training226
Business Link & Useful Sentences227
Chapter XII Complaints, Claims and Settlement231
Lesson 31 Complaint about Inferior Quality233
Lesson 32 Claim on Late Delivery236
Lesson 33 Settlement of Complaint240
Skill Training243
Business Link & Useful Sentences245
Module V Documents
Chapter XIII Specimen of Documents249
Skill Training258
Appendix I 國際機構269
Appendix II 國際展會列表271
Appendix III 世界各大船公司名錄273
參考書目274
