《高等院校經濟管理系列教材:國際商務英語(第2版)》共分四部分。第一部分是Introduction（緒論），主要介紹了一些國際貿易活動中常見的國際知名銀行和國際經濟組織。第二部分是International Marketing（國際市場行銷），主要介紹了參與國際貿易必備的行銷知識。第三部分是Practice of International Business（國際貿易實務），按國際貿易程式介紹了整個國際貿易談判磋商過程。第四部分是Business Contract Marking（商務契約寫作），主要介紹商務契約及其寫作。每一部分都帶有相關的閱讀材料，供讀者閱讀，以提高閱讀能力並擴大知識面；第一部分和第二部分還附加了一些Business Tips，為讀者參與商務活動提供一定的技巧；第三部分增加了對話及口語的練習，以供讀者提高口語及套用能力；第四部分插入了詳細的機電設備進出口契約和智慧財產權許可契約文本，以供讀者參閱。
基本介紹
- 書名：高等院校經濟管理系列教材:國際商務英語
- 作者：孫瑩
- 出版日期：2013年12月1日
- 語種：英語
- 品牌：經濟管理出版社
- 外文名：International Business English
- 出版社：經濟管理出版社
- 頁數：264頁
- 開本：16
內容簡介,圖書目錄,
內容簡介
《高等院校經濟管理系列教材:國際商務英語(第2版)》由經濟管理出版社出版。
圖書目錄
GLOBALIZATION
Module 1 INTRODUCTION
Chapter I The World Renowned Banks
1.1 Citibank
1.2 Dai-Ichi Kangyo Bank
1.3 YPMorgan Chase
1.4 Bank of America
1.5 Barclays Bank
1.6 Hong Kong and Shanghai Banking
1.7 Bank of China
1.8 Bank of Montreal
1.9 Swiss Bank Corp
1.10 First Interstate Bancorp
Reading Material
Exercises
Business Tip: Business Meeting
Chapter 2 International Economic Organizations
2.1 Comprehensive Economic Organizations
2.2 Organizations in Trade
2.3 Organization in Finance
Reading Material
Exercises
Business Tip: Business Lunch
Module 2 INTERNATIONAL MARKETING
Chapter I Introduction to Marketing
Reading Material
Exercises
Business Tip: Making a Client Wait
Chapter 2 Analysis of Market Environment
2.1 Background of Market Environment
2.2 Relevant Knowledge
Reading Material
Business Tip: Learn About the Art of Gifting
Chapter 3 Market Research
3.1 Pre-knowledge
3.2 Theory of Marketing
Business Tip: Express Yourself through Your Business Card
Chapter 4 Market Segmentation, Targeting and Positioning
4.1 Introduction
4.2 Relevant Knowledge
Reading Material
Exercises
Business Tip: Negotiating Tip
Chapter 5 The Marketing Mix
5.14P's
5.2 Promotional Mix
Chapter 6 Channels of Distribution
6.1 Channels of Distribution
6.2 Wholesaling
Business Tip: Conversational Tip
Chapter7 Marketing for E-commeree
7.1 Marketing for E-commerce
7.2 Relevant Knowledge
Reading Material
Module 3 PRACTICE OF INTERNATIONAL BUSINESS
Chapter 1 Establishing Business Relations
1.1 Pre-knowledge
1.2 Correspondence
1.3 Dialogues
Exercises
Reading Material
Chapter 2 Inquiries and Offers
2.1 Pre-knowledge
2.2 Correspondence
2.3 Dialogues
Exercises
Reading Material
Chapter 3 Price
3.1 Pre-knowledge
3.2 Correspondence
3.3 Dialogues
Exercises
Reading Material
Chapter 4 Shipment
4.1 Pre-knowledge
4.2 Correspondence
4.3 Dialogues
Exercises
Reading Material
Chapter 5 Insurance
5.1 Pre-knowledge
5.2 Correspondence
5.3 Dialogues
Exercises
Reading Material
Chapter 6 Terms of Payment
6.1 Pre-knowledge
6.2 Correspondence
6.3 Dialogues
Exercises
Reading Material
Chapter 7 Conclusion of Business
7.1 Pre-knowledge
7.2 Correspondence
7.3 Dialogues
Exercises
Module 4 BUSINESS CONTRACT MAKING
Chapter 1 Concept of Business Contract
1.1 Theory of Business Contract
1.2 Relevant Knowledge
Reading Material
Exercises
Chapter 2 Tips for a Business Contract
2.1 Tips to Create Business Contract
2.2 Tips for Business Contract Drafting
2.3 Tips for Business Contract Reviewing
2.4 Tips for Business Contract Negotiating
2.5 Tips for Business Contract Signing
Exercises
Reading Material
參考答案
參考文獻
Module 1 INTRODUCTION
Chapter I The World Renowned Banks
1.1 Citibank
1.2 Dai-Ichi Kangyo Bank
1.3 YPMorgan Chase
1.4 Bank of America
1.5 Barclays Bank
1.6 Hong Kong and Shanghai Banking
1.7 Bank of China
1.8 Bank of Montreal
1.9 Swiss Bank Corp
1.10 First Interstate Bancorp
Reading Material
Exercises
Business Tip: Business Meeting
Chapter 2 International Economic Organizations
2.1 Comprehensive Economic Organizations
2.2 Organizations in Trade
2.3 Organization in Finance
Reading Material
Exercises
Business Tip: Business Lunch
Module 2 INTERNATIONAL MARKETING
Chapter I Introduction to Marketing
Reading Material
Exercises
Business Tip: Making a Client Wait
Chapter 2 Analysis of Market Environment
2.1 Background of Market Environment
2.2 Relevant Knowledge
Reading Material
Business Tip: Learn About the Art of Gifting
Chapter 3 Market Research
3.1 Pre-knowledge
3.2 Theory of Marketing
Business Tip: Express Yourself through Your Business Card
Chapter 4 Market Segmentation, Targeting and Positioning
4.1 Introduction
4.2 Relevant Knowledge
Reading Material
Exercises
Business Tip: Negotiating Tip
Chapter 5 The Marketing Mix
5.14P's
5.2 Promotional Mix
Chapter 6 Channels of Distribution
6.1 Channels of Distribution
6.2 Wholesaling
Business Tip: Conversational Tip
Chapter7 Marketing for E-commeree
7.1 Marketing for E-commerce
7.2 Relevant Knowledge
Reading Material
Module 3 PRACTICE OF INTERNATIONAL BUSINESS
Chapter 1 Establishing Business Relations
1.1 Pre-knowledge
1.2 Correspondence
1.3 Dialogues
Exercises
Reading Material
Chapter 2 Inquiries and Offers
2.1 Pre-knowledge
2.2 Correspondence
2.3 Dialogues
Exercises
Reading Material
Chapter 3 Price
3.1 Pre-knowledge
3.2 Correspondence
3.3 Dialogues
Exercises
Reading Material
Chapter 4 Shipment
4.1 Pre-knowledge
4.2 Correspondence
4.3 Dialogues
Exercises
Reading Material
Chapter 5 Insurance
5.1 Pre-knowledge
5.2 Correspondence
5.3 Dialogues
Exercises
Reading Material
Chapter 6 Terms of Payment
6.1 Pre-knowledge
6.2 Correspondence
6.3 Dialogues
Exercises
Reading Material
Chapter 7 Conclusion of Business
7.1 Pre-knowledge
7.2 Correspondence
7.3 Dialogues
Exercises
Module 4 BUSINESS CONTRACT MAKING
Chapter 1 Concept of Business Contract
1.1 Theory of Business Contract
1.2 Relevant Knowledge
Reading Material
Exercises
Chapter 2 Tips for a Business Contract
2.1 Tips to Create Business Contract
2.2 Tips for Business Contract Drafting
2.3 Tips for Business Contract Reviewing
2.4 Tips for Business Contract Negotiating
2.5 Tips for Business Contract Signing
Exercises
Reading Material
參考答案
參考文獻
