《會展實務英語》主要內容簡介：作為“服務業皇冠上的寶石”，會展業已與旅遊業和房地產業成為當前拉動我國經濟發展的三大支柱產業。如今，市場急需大量既掌握專業知識又精通雙語的會展口譯人才。與當前口譯需求大好形勢相比，關於會展類的英語實務教材非常稀缺，學生很難系統地學到與會展專業相關的英語職業技能和技巧。這導致畢業生的綜合素質無法滿足社會需求，學生所學知識也無法與國際會展業相接軌。所以，對會展英語的教材開發已是當務之急。《會展實務英語》根據展覽和會議服務的工作過程編寫，充分結合世博會的服務項目工作要領，旨在培養會展專業學生的英語語言能力和職業能力，即自我學習、與人交流、與人合作、解決問題、創新能力等.具有較強的針對性和實用性。
基本介紹
- 書名：高等院校會展專業教材•會展實務英語
- 出版社：南開大學出版社
- 頁數：202頁
- 開本：16
- 品牌：南開大學出版社
- 作者：瞿傑
- 出版日期：2011年2月1日
- 語種：英語, 簡體中文
- ISBN：9787310036370, 7310036379
內容簡介,圖書目錄,
內容簡介
《會展實務英語》為高等院校會展專業教材之一。
圖書目錄
Chapter One Overview of the Convention and Exhibition Industry
Chapter Two Conference Planning
Chapter Three Conference Venues
Chapter Four Financial Administration of Conference
Chapter Five Promotion and Publicity
Chapter Six Conference Registration
Chapter Seven Conference Service and Management
Chapter Eight Emergency and Safety
Chapter Nine Introduction to Exhibition Industry
Chapter Ten Choice of Venues for Exhibition
Chapter Eleven Exhibition Participation
Chapter Twelve Exhibitors and Show Managers
Chapter Thirteen Exhibition Marketing
Chapter Fourteen Preparation Work before an Exhibition
Chapter Fifteen Reception at the Exhibition Hall
Chapter Sixteen The Economic Benefits of Exhibitions
Chapter Seventeen Etiquette for Exhibitions and Conventions
Answers
References
Chapter Two Conference Planning
Chapter Three Conference Venues
Chapter Four Financial Administration of Conference
Chapter Five Promotion and Publicity
Chapter Six Conference Registration
Chapter Seven Conference Service and Management
Chapter Eight Emergency and Safety
Chapter Nine Introduction to Exhibition Industry
Chapter Ten Choice of Venues for Exhibition
Chapter Eleven Exhibition Participation
Chapter Twelve Exhibitors and Show Managers
Chapter Thirteen Exhibition Marketing
Chapter Fourteen Preparation Work before an Exhibition
Chapter Fifteen Reception at the Exhibition Hall
Chapter Sixteen The Economic Benefits of Exhibitions
Chapter Seventeen Etiquette for Exhibitions and Conventions
Answers
References
