《會展實務英語（第二版）》是2016年6月出版的圖書，作者是蔡龍文，黃冬梅。
基本介紹
- 書名：會展實務英語（第二版）
- 作者：蔡龍文 黃冬梅
- ISBN：9787566315755
- 出版時間：2016年6月
圖書信息,內容簡介,
圖書信息
【書名】: 會展實務英語（第二版） |
【作者】:蔡龍文 黃冬梅 |
【叢書名】: 全國高等院校基於工作過程的校企合作系列教材 |
【版次/印次】:2/1 |
【出版日期】:2016年6月 |
【ISBN】:9787566315755 |
【字數/頁數】: 335千字/ |
【開本/紙張】:185mm×260mm/ |
【適用層次】:本科 |
【定價】:36.00 |
目錄
Module1ServicesbeforeanExhibition
Unit1PromotinganExhibition推廣展會3
Task1IntroducinganExhibition4
Task2InvitingtoanExhibition7
Task3EnquiringaboutanExhibition11
Task4ChoosinganExhibition13
Unit2MakingExhibitingArrangements安排參展19
Task1BookingaStand20
Task2ArrangingShipping26
Task3HandlingInsurance28
Task4MakingTravelArrangements30
Unit3MovinginanExhibition進駐展館33
Task1BuildingtheBooth34
Task2DecoratingtheBooth38
Task3TrainingBoothStaff40
Module2ServicesatanExhibition
Unit4ReceivingClients接待客戶47
Task1ReceivingCustomersataBooth48
Task2SocializingwithClients53
Task3GoingSightseeingwithClients57
Unit5PresentingProducts推介產品63
Task1PresentingProducts64
Task2TalkingwithVisitorsaboutNewProducts67
Task3LearningtoPresentEffectively70
Unit6NegotiatingBusiness洽談業務79
Task1NegotiatingaboutPrice80
Task2NegotiatingaboutPayment86
Task3NegotiatingaboutShipment89
Task4NegotiatingaboutPackingandInsurance92
Unit7SigningaContract簽訂契約99
Task1DrawingupaContract100
Task2AmendingaContract107
Task3SigningaContract110
Module3ServicesafteranExhibition
Unit8FollowingupBusiness跟進業務117
Task1LearningExhibitionFollow-upStrategy118
Task2PlanningAfter-showMarketingActivities121
Task3FollowingupSalesOrders&Prospects125
Unit9AnalyzingExhibitionResults分析會展成效131
Task1MeasuringtheSuccessofanExhibition132
Task2ReportingExhibitionResults135
Task3WritingReportsonExhibitionResults137
KeytotheActivities
Unit1PromotinganExhibition推廣展會149
Unit2MakingExhibitingArrangements安排參展157
Unit3MovinginanExhibition進駐展館165
Unit4ReceivingClients接待客戶171
Unit5PresentingProducts推介產品175
Unit6NegotiatingBusiness洽談業務181
Unit7SigningaContract簽訂契約187
Unit8FollowingupBusiness跟進業務193
Unit9AnalyzingExhibitionResults分析會展成效201
Appendices
Appendix1附錄1常用外貿專業術語縮略詞209
Appendix2附錄2國際展覽專業術語211
Appendix3附錄3部分展覽專業網站219
Unit1PromotinganExhibition推廣展會3
Task1IntroducinganExhibition4
Task2InvitingtoanExhibition7
Task3EnquiringaboutanExhibition11
Task4ChoosinganExhibition13
Unit2MakingExhibitingArrangements安排參展19
Task1BookingaStand20
Task2ArrangingShipping26
Task3HandlingInsurance28
Task4MakingTravelArrangements30
Unit3MovinginanExhibition進駐展館33
Task1BuildingtheBooth34
Task2DecoratingtheBooth38
Task3TrainingBoothStaff40
Module2ServicesatanExhibition
Unit4ReceivingClients接待客戶47
Task1ReceivingCustomersataBooth48
Task2SocializingwithClients53
Task3GoingSightseeingwithClients57
Unit5PresentingProducts推介產品63
Task1PresentingProducts64
Task2TalkingwithVisitorsaboutNewProducts67
Task3LearningtoPresentEffectively70
Unit6NegotiatingBusiness洽談業務79
Task1NegotiatingaboutPrice80
Task2NegotiatingaboutPayment86
Task3NegotiatingaboutShipment89
Task4NegotiatingaboutPackingandInsurance92
Unit7SigningaContract簽訂契約99
Task1DrawingupaContract100
Task2AmendingaContract107
Task3SigningaContract110
Module3ServicesafteranExhibition
Unit8FollowingupBusiness跟進業務117
Task1LearningExhibitionFollow-upStrategy118
Task2PlanningAfter-showMarketingActivities121
Task3FollowingupSalesOrders&Prospects125
Unit9AnalyzingExhibitionResults分析會展成效131
Task1MeasuringtheSuccessofanExhibition132
Task2ReportingExhibitionResults135
Task3WritingReportsonExhibitionResults137
KeytotheActivities
Unit1PromotinganExhibition推廣展會149
Unit2MakingExhibitingArrangements安排參展157
Unit3MovinginanExhibition進駐展館165
Unit4ReceivingClients接待客戶171
Unit5PresentingProducts推介產品175
Unit6NegotiatingBusiness洽談業務181
Unit7SigningaContract簽訂契約187
Unit8FollowingupBusiness跟進業務193
Unit9AnalyzingExhibitionResults分析會展成效201
Appendices
Appendix1附錄1常用外貿專業術語縮略詞209
Appendix2附錄2國際展覽專業術語211
Appendix3附錄3部分展覽專業網站219
內容簡介
由蔡龍文、黃冬梅主編的《會展實務英語》教材第一版已經試用六年，得到了廣大師生的肯定和好評。為了更好地適應會展英語教學的新形勢，本書的編寫團隊在充分調研的基礎上，根據使用者的反饋意見與市場需求，在保留第一版總體框架、風格、內容與體例的指導原則下
