《領先商務英語閱讀4》是2013年高等教育出版社出版的圖書，作者是潘惠霞，仲合偉，王立非。
基本介紹
- 中文名：領先商務英語閱讀4
- 作者：潘惠霞，仲合偉，王立非
- ISBN：9787040376869
- 出版社：高等教育出版社
- 出版時間：2013-07-01
- 裝幀：平裝
- 開本：16
內容簡介,圖書目錄,
內容簡介
《領先商務英語專業系列教材：領先商務英語閱讀（4）》以最新頒布的《高等學校商務英語專業教學要求（試行）》為指導，在編寫過程中本著“突出跨文化商務交際能力的培養”的原則，在課文素材上進行了認真的遴選。課文全部來自國外原版專業著作、報刊及網路等。通過“商務文化熱門話題”、“著名商務企業介紹”、“經、管、法基本知識”和“名人軼事”等內容給學生在學習語言的同時提供更多的機會了解商務方面的相關知識。
圖書目錄
Unit 1 Economic Evolution
Text A Economic Evolution
Text B Why Has China Grown So Much Faster than the Other Parts of
Developing Asia?
Unit 2 Trade
Text A Treasure Island： The Power of Trade
How Trade Transforms Our Standard of Living
Text B Does Cutting Trade Barriers Cause More Rapid Economic Growth?
Unit 3 Trade Remedies
Text A Trade Remedies What Business Needs to Know
Text B Japan Emerges from Its Trade Shell
Unit 4 Banking
Text A The Banking Crisis： Thinking the Unthinkable
Text B Could German State Banks Collapse?
Unit 5 Cross-cultural Dilemmas
Text A Reconciling Cultural Dilemmas
Text B Dilemma Mapping in South Africa
Unit 6 Does the Internet Change Us a Lot?
Text A Is Music Piracy Stealing?
Text B Google'sAntitrust Trouble
Unit 7 Brand Building
Text A Learning from the Olympics
Text B Who's Got the Power?
Unit 8 Green Powers
Text A Wind： The Power， the Promise， the Business
Text B Green Investing： Clever Plays in Clean Tech
Unit 9 Leadership Culture
Text A The Cultural Business Leader and His Task
Text B The Last Rajah
Unit 10 Emerging Markets
Text A The New Champions： Emerging Markets
Text B Banking in India
Unit 11 Brand
Text A Best Global Brands
Text B How Does a Brand Promise Drives Change in a Multinational
Organization?
Unit 12 Globalization
Text A China's Accounting Switch Holds Perils as well as Promise
Text B The Beast Goes on Safari-Can WaI-Mart Make It in Africa?
Unit 13 Corporate Social Responsibility
Text A What Really Went Wrong with Enron? A Culture of Evil?
Text B Johnson & Johnson's Corporate Social Responsibility
Unit 14 Sub-prime Crisis
Text A Sub-prime Crisis， What Is It About?
Text B Mortgage Woes Could Be Tip of the Iceberg
