新編商務英語泛讀4

內容簡介

本教材的語言材料新穎、再付地道，文章均選自采疊匪當代英美報刊雜誌以及某些商務專著；內容豐富、涉及面廣，涵蓋金融、財經、企業管理、國際貿易、電子商務等諸多領域。本教材採用英語語言和商務知識有機結合的編寫方式，使學生既能提高英語閱讀理解能力，又能系統地掌握商務英語的基本辭彙及其表達方式，全面地獲才全堡得有關商務的基本知識。本教酷習腿詢她禁材催艱槓尋適合商務英語專業的學恥束欠奔生使用。

圖書目錄

Unit 1

Part A Text

Text A Public Relations

Text B Disney Expands Its Product Mix

Part B Fast Reading

Unit 2

Part A Text

Text A Reflex Buying

Text B Her Choice

Part B Fast Reading

Unit 3

Part A Text

Text A Marketing Wizard

Text B Marge, a Top-notch Salesperson

Part B Fast Reading

Unit 4

Part A Text

Text A Eight Steps to Success in Negotiating

Text B Funds Find a Mutual Admiration Society

Part B Fast Reading

Unit 5

Part A Text

Text A Going Downmarket

Text B Getting a Grip on the Market

Part B Fast Reading

Test 1

Unit 6

Part A Text

Text A A Dragon Raises Its Head

Text B A Critical Eye on Shanghai

Part B Fast Reading

Unit 7

Part A Text

Text A H-Share Fever

Text B When It Pays to List at Home

Part B Fast Reading

Unit 8

Part A Text

Text A Window of Opportunity

Text B Mrs, Wang Gets a Taste for Credit

Part B Fast Reading

Unit 9

Part A Text

Text A Chinas Hi-tech Lure

Text B Small, Supple and Successful

Part B Fast Reading

Unit 10

Part A Text

Text A Currency Questions

Text B A Brave New World?

Part B Fast Reading

Test 2

vocabulary

key

新編商務英語泛讀4

基本介紹

內容簡介

圖書目錄

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