電子商務（英文精編版原書第12版）

內容簡介

本書是一本均衡講述電子商務中商務問題和技術問題的教科書，既不是避開技術談管理，也不是通篇陷入技術細節之中，達到了技術與管理、理論與實務的有機結合。全書分為四篇，即概述篇、業務戰略篇、技術篇和整合篇。

Preface

Part 1: Introduction

Chapter 1?Introduction to Electronic Commerce3

The Evolution of Electronic Commerce4

Electronic Commerce and Electronic Business5

Categories of Electronic Commerce5

Business Processes6

Relative Size of Electronic Commerce Elements7

The Development and Growth of Electronic Commerce9

Early Electronic Commerce9

The First Wave of Electronic Commerce, 1995–200310

The Second Wave of Electronic Commerce, 2004–200911

The Third Wave of Electronic Commerce, 2010–Present13

The “Boom and Bust” Myth17

Business Models, Revenue Models, and Business Processes17

Focus on Specific Business Processes19

Role of Merchandising19

Product/Process Suitability to Electronic Commerce19

Electronic Commerce: Opportunities, Cautions, and Concerns21

Opportunities for Electronic Commerce21

Electronic Commerce: Current Barriers23

Economic Forces and Electronic Commerce25

Transaction Costs27

Markets and Hierarchies27