《商務信息系統與電子商務（英文版）》是2014年科學出版社出版的圖書，作者是鐘偉。
基本介紹
- 中文名：商務信息系統與電子商務（英文版）
- 作者：鐘偉
- 出版社： 科學出版社
- ISBN：9787030402899
內容簡介,圖書目錄,
內容簡介
商務活動中需要大量決策，決策需要信息支持，電子商務改變了企業信息組織的形式、有效性和效率，現代技術進步使得信息技術和商務活動天然地結合起來，並且信息技術在很多方面影響著和創新著商務套用，並催生出大量新的商務模式和類型。
圖書目錄
Chapter 1 Fundamental of Information System
1.1 From Data to Information to Knowledge
1.2 Information Technology and Its Evolution
1.3 Information System
Chapter 2 Introduction to Business
2.1 What Is Business
2.2 Business Model
2.3 Business Process
2.4 Business Decision-making, Knowledge Management and Information
Chapter 3 The Modern Global Web-based Environment
3.1 The Global, Web-based Platform
3.2 New Globalization Shape on Business Processes
3.3 Information System Impacts on Business
3.4 Competitive Advantage and Information Strategy
Appendix A Build-to-order Production
Chapter 4 Business Information Systems
4.1 Managing Data
4.2 Data Warehousing
4.3 Evolution of Business Information Systems
4.4 Business Intelligence Constituencies
Chapter 5 Network Applications
5.1 A Brief Introduction of Network Applications
5.2 Web 2.0
5.3 E-learning and Distance Learning
5.4 Telecommuting
Chapter 6 Introduction to Electronic Commerce
6.1 Electronic Commerce: Definitions and Concepts
6.2 The EC Framework, Classification, and Content
6.3 EC Business Models
6.4 Benefits of EC
Chapter 7 Electronic Marketplaces
7.1 E-marketplaces
7.2 E-marketplaces: from Storefronts to Portals
7.3 Intermediation in E-commerce
7.4 Electronic Catalogs and Other Market Mechanisms
7.5 Auctions as EC Market Mechanisms
7.6 One-to-many: Sell-side E-marketplaces
7.7 One-from-many: Buy-side E-marketplaces and E-procurement
7.8 Many-to-many: Electronic Exchanges
Chapter 8 E-marketing and Advertising
8.1 Learning About Consumer Behavior Online
8.2 The Consumer Decision-making Process
8.3 One-to-one Marketing, Loyalty, and Trust in EC
8.4 Market Research for EC
8.5 Web Advertising
8.6 Advertising Methods
Chapter 9 Wireless, Mobile Commerce
9.1 Wireless Technologies
9.2 Wireless Computer Networks and Internet Access
9.3 Mobile Computing and Mobile Commerce
9.4 Pervasive Computing
9.5 Wireless Security
Chapter 10 Economics and Strategy of Electronic Commerce
10.1 Methods and Tools for Evaluating EC Investments
10.2 The Economics of EC
10.3 EC Strategy
Chapter 11 Security Issues in Business Information System
11.1 System Vulnerability and Abuse
11.2 Establishing a Framework for Security and Control
11.3 Technologies and Tools for Protecting Information Resources
Chapter 12 Ethical and Social Issues in Business Information System
12.1 Ethical and Social Issues Related to Systems
12.2 Ethics in an Information Society
12.3 The Moral Dimensions of Information Systems
References
