基本介紹
- 書名：關於創意的創意
- 作者：Shira P. White
- ISBN：9780738207803
- 頁數：352
- 定價：146.00元
- 出版社：Perseus Books Group
- 出版時間：2002-12
- 裝幀：Pap
內容簡介,圖書目錄,
內容簡介
A one-of-a-kind glimpse into the essence of creativity, with inspiring insights from some of the world's most creative minds. In New Ideas About New Ideas , Shira White offers a fresh, lively, and inspiring perspective on innovation. Drawing from in-depth interviews with dozens of today's most fascinating people--from architect Frank Gehry to physicist Brian Greene--White illustrates how anyone can achieve a creative mindset and let the sparks fly. Whether you are building a new organization, turning around a company, launching a new ad campaign or product line, or staying a step ahead of your competitors on any front, New Ideas About New Ideas is bound to change the way you look at your life, your work, and your world.
圖書目錄
Acirca, Inc.
A leader in the organic foods industry. The company was founded byDavid Cole. Mark Rodriguezis CEO.
A leader in the organic foods industry. The company was founded byDavid Cole. Mark Rodriguezis CEO.
Laurie Anderson
Musician and performance artist. Anderson co-developed new digital communications tool with Paul Allen, the co-founder/ former president of Microsoft, She has also collaborated with David Bowie, Lou Reed, Peter Gabriel, Brian Eno, Robert Wilson.
Musician and performance artist. Anderson co-developed new digital communications tool with Paul Allen, the co-founder/ former president of Microsoft, She has also collaborated with David Bowie, Lou Reed, Peter Gabriel, Brian Eno, Robert Wilson.
Joshua Bell
One of the world’s youngest and greatest living violin virtuosos (Sony Classical).
One of the world’s youngest and greatest living violin virtuosos (Sony Classical).
Capital One Financial Corporation
Capital One ranks as one of the top ten financial institutions in the United States. Marge Connelly is executive vice president for operations, and Dennis Liberson is executive vice president for human resources and corporate real estate.
Capital One ranks as one of the top ten financial institutions in the United States. Marge Connelly is executive vice president for operations, and Dennis Liberson is executive vice president for human resources and corporate real estate.
Dale Chihuly
World renowned glass sculptor.
World renowned glass sculptor.
David Cole
Former president ofAmerica Online’s Internet Services, now serves as chairman ofAcirca,and oversees Sunnyside Farms.
Former president ofAmerica Online’s Internet Services, now serves as chairman ofAcirca,and oversees Sunnyside Farms.
Corning, Inc.
Founded in 1851 as a glass company. Now, a leading technology company, focused on fiber optics advanced materials and biotechnology.Roger Ackermanserved as chairman and CEO during Corning’s stellar rise in the 1990s. Today,John W. Looseis president/CEO.
Founded in 1851 as a glass company. Now, a leading technology company, focused on fiber optics advanced materials and biotechnology.Roger Ackermanserved as chairman and CEO during Corning’s stellar rise in the 1990s. Today,John W. Looseis president/CEO.
EMC2
Specializing in data storage systems, EMC2 has been one of the fastest growing companies in the high-tech industry. The former CEO and currently executive chairman of EMC2, Michael Ruettgers, oversaw a period of stupendous revenue growth, representing an 80,000 percent increase in one decade.
Specializing in data storage systems, EMC2 has been one of the fastest growing companies in the high-tech industry. The former CEO and currently executive chairman of EMC2, Michael Ruettgers, oversaw a period of stupendous revenue growth, representing an 80,000 percent increase in one decade.
Enron Corporation
Enron had been a innovative leader in energy services during the 1990’s. It collapsed under the weight of enormous scandal in 2001. Former CEOJeff Skillingis credited with turning an “Old Economy” company into one geared for the New Economy. Former chairmanKen Layled the company since 1985.
Enron had been a innovative leader in energy services during the 1990’s. It collapsed under the weight of enormous scandal in 2001. Former CEOJeff Skillingis credited with turning an “Old Economy” company into one geared for the New Economy. Former chairmanKen Layled the company since 1985.
Frank Gehry
Frank Gehry is said to be the world’s greatest living architect. An impressive list of his buildings, includes the Guggenheim Museum Bilbao (Spain), Walt Disney Concert Hall (Los Angeles), DG Bank Building (Berlin), and Paul Allen’s EMP - Experience Music Project rock and roll museum (Seattle).
Frank Gehry is said to be the world’s greatest living architect. An impressive list of his buildings, includes the Guggenheim Museum Bilbao (Spain), Walt Disney Concert Hall (Los Angeles), DG Bank Building (Berlin), and Paul Allen’s EMP - Experience Music Project rock and roll museum (Seattle).
Genzyme Corporation
One of the leaders in biotechnology.Henri Termeerserves as CEO, chairman, and president.Gail Maderisis CEO of Genzyme Molecular Oncology (GZMO).
One of the leaders in biotechnology.Henri Termeerserves as CEO, chairman, and president.Gail Maderisis CEO of Genzyme Molecular Oncology (GZMO).
Philip Glass
One of the world’s leading contemporary composers. Works include Einstein on the Beach (withRobert Wilson); operas; film scores, including The Thin Blue Line, Hamburger Hill, Koyaanisqatsi, and Kundun (Oscar nominee); and collaborations with Brian Eno and David Bowie.
One of the world’s leading contemporary composers. Works include Einstein on the Beach (withRobert Wilson); operas; film scores, including The Thin Blue Line, Hamburger Hill, Koyaanisqatsi, and Kundun (Oscar nominee); and collaborations with Brian Eno and David Bowie.
Brian Greene
Professor of physics at Columbia University, Brian Greene is a leading proponent of String Theory and author of best-seller book The Elegant Universe. Greene is a frequent feature on the award-winning Nova series (PBS).
Professor of physics at Columbia University, Brian Greene is a leading proponent of String Theory and author of best-seller book The Elegant Universe. Greene is a frequent feature on the award-winning Nova series (PBS).
Timothy Greenfield-Sanders
Photographer and award-winning filmmaker. He has photographed some of the best-known personalities of our time, including Hillary Clinton, George Bush, Lou Reed, John Malkovich, Andy Warhol, and Orson Welles, with works at the Museum of Modern Art, Metropolitan Museum, Whitney Museum, and the National Portrait Gallery in London.
Photographer and award-winning filmmaker. He has photographed some of the best-known personalities of our time, including Hillary Clinton, George Bush, Lou Reed, John Malkovich, Andy Warhol, and Orson Welles, with works at the Museum of Modern Art, Metropolitan Museum, Whitney Museum, and the National Portrait Gallery in London.
Guggenheim Museums
Beyond the famed white circular Guggenheim Museum building designed by Frank Lloyd Wright on New York’s Upper East Side, the Guggenheim now extends to Venice, Bilbao, Berlin, and Las Vegas. Under the direction of Tom Krens, the museums are among the world’s most frequently attended sites for exhibitions of great art.
Beyond the famed white circular Guggenheim Museum building designed by Frank Lloyd Wright on New York’s Upper East Side, the Guggenheim now extends to Venice, Bilbao, Berlin, and Las Vegas. Under the direction of Tom Krens, the museums are among the world’s most frequently attended sites for exhibitions of great art.
IBM - Life Science Solutions Division
The IBM Life Sciences Solutions Business Unit, headed by vice presidentCaroline A. Kovac, provides the IT infrastructure that researchers in biotechnology, pharmaceutical research, genomics, proteomics, and healthcare need to turn data into scientific discovery and new treatments for disease.
The IBM Life Sciences Solutions Business Unit, headed by vice presidentCaroline A. Kovac, provides the IT infrastructure that researchers in biotechnology, pharmaceutical research, genomics, proteomics, and healthcare need to turn data into scientific discovery and new treatments for disease.
ImClone Systems
A maverick biotech firm focused on pharmaceutical therapies to cure cancer. FounderSam Waksal, president and CEO of ImClone Systems, is both a scientist and a prolific patron of the arts.
A maverick biotech firm focused on pharmaceutical therapies to cure cancer. FounderSam Waksal, president and CEO of ImClone Systems, is both a scientist and a prolific patron of the arts.
Intellectual Ventures
Nathan Myhrvoldformer Microsoft chief technology officer. In 2000, he founded his own investment partnership, Intellectual Ventures, focusing largely on high-tech and biotech industries.
Nathan Myhrvoldformer Microsoft chief technology officer. In 2000, he founded his own investment partnership, Intellectual Ventures, focusing largely on high-tech and biotech industries.
Annette Lemieux
Mixed-media artist and Harvard University lecturer. Her solo exhibitions have appeared in the Museum of Modern Art, Whitney Museum of American Art, Solomon R. Guggenheim Museum, and Museum of Fine Arts.
Mixed-media artist and Harvard University lecturer. Her solo exhibitions have appeared in the Museum of Modern Art, Whitney Museum of American Art, Solomon R. Guggenheim Museum, and Museum of Fine Arts.
Lend Lease Corporation
Global real estate services company, with over 100 subsidiaries, and offices in North and South America, Asia, and Europe. Projects have included the Sydney Opera House, Newington Olympic Village (2000 summer games), Fox Studios Australia, and Grand Central Terminal in New York. ChairmanJill Ker Conwayis the former president of Smith College
Global real estate services company, with over 100 subsidiaries, and offices in North and South America, Asia, and Europe. Projects have included the Sydney Opera House, Newington Olympic Village (2000 summer games), Fox Studios Australia, and Grand Central Terminal in New York. ChairmanJill Ker Conwayis the former president of Smith College
Macromedia
With Shockwave and Dreamweaver, two of its best-known software products for web designers, Macromedia has passed all challengers, both in terms of its 70 percent market share and in its ability to attract the creative new talent and innovative managers it needs to stay ahead. Executive vice president and CFO isBetsey Nelson
With Shockwave and Dreamweaver, two of its best-known software products for web designers, Macromedia has passed all challengers, both in terms of its 70 percent market share and in its ability to attract the creative new talent and innovative managers it needs to stay ahead. Executive vice president and CFO isBetsey Nelson
MIT Media Lab
From robotics to artificial intelligence to genomics, the researchers and scientists at the Lab are the bright stars of today and the future.Rudolph (Rudy) Burgeris CEO of Media Lab Europe; Tod Machover, considered one of the most important and influential composers of his generation, is Professor of Music & Media, Head of the Opera of the Future/Hyperinstruments Group (working withYo-Yo Ma,Joshua Bell, the Los Angeles Philharmonic, Prince, and Peter Gabriel), Co-Director of the Things That Think (TTT) and Toys of Tomorrow (TOT) consortia.Steve Eppingeris co-director of the Center for Innovation in Product Design.Joe Paradisois technology director of the “Things That Think” consortium, a group of some fifty companies and ten research groups that focus on the use of computer technology in everyday objects-for example, electronic ink and paper, toys with minds of their own, and “smart” highways.
From robotics to artificial intelligence to genomics, the researchers and scientists at the Lab are the bright stars of today and the future.Rudolph (Rudy) Burgeris CEO of Media Lab Europe; Tod Machover, considered one of the most important and influential composers of his generation, is Professor of Music & Media, Head of the Opera of the Future/Hyperinstruments Group (working withYo-Yo Ma,Joshua Bell, the Los Angeles Philharmonic, Prince, and Peter Gabriel), Co-Director of the Things That Think (TTT) and Toys of Tomorrow (TOT) consortia.Steve Eppingeris co-director of the Center for Innovation in Product Design.Joe Paradisois technology director of the “Things That Think” consortium, a group of some fifty companies and ten research groups that focus on the use of computer technology in everyday objects-for example, electronic ink and paper, toys with minds of their own, and “smart” highways.
Philip D. Noguchi
Philip D. Noguchi is director of the division of cellular and gene therapies at the Office of Therapeutics Research and Review Center for Biologies Evaluation and Research at the
U.S. Food and Drug Administration.
Philip D. Noguchi is director of the division of cellular and gene therapies at the Office of Therapeutics Research and Review Center for Biologies Evaluation and Research at the
U.S. Food and Drug Administration.
Palm, Inc.
BCurrently the leading maker of hand-held devices, or personal digital assistants (PDAs).Satjiv Chahilis Palm’s chief marketing officer.
BCurrently the leading maker of hand-held devices, or personal digital assistants (PDAs).Satjiv Chahilis Palm’s chief marketing officer.
Progressive Insurance Corporation
The fourth largest auto insurance company in the US, Progressive has led the industry with groundbreaking innovations. ChairmanPeter Lewishas created a virtual museum of contemporary art at the company headquarters in Mayfield Village, Ohio.Glenn Renwickserves as president and CEO.
The fourth largest auto insurance company in the US, Progressive has led the industry with groundbreaking innovations. ChairmanPeter Lewishas created a virtual museum of contemporary art at the company headquarters in Mayfield Village, Ohio.Glenn Renwickserves as president and CEO.
PRTM
The management consulting firm of Pittiglio Rabin Todd & McGrath (PRTM) was co-founded in 1976 by Michael McGrath, providing high-tech, information- and web-based solutions to help companies improve cycle time, product development, and supply chain operations. McGrath is also founder and chairman of IDe.
The management consulting firm of Pittiglio Rabin Todd & McGrath (PRTM) was co-founded in 1976 by Michael McGrath, providing high-tech, information- and web-based solutions to help companies improve cycle time, product development, and supply chain operations. McGrath is also founder and chairman of IDe.
Richard Serra
Leading edge sculptor Serra uses enormous plates of steel, some weighing many tons and extending hundreds of feet, with works at the Dia Center for the Arts (“Torqued Ellipses”), the Federal Plaza in Manhattan (“Tilted Arc”),Guggenheim MuseumBilbao, and other locations worldwide.
Leading edge sculptor Serra uses enormous plates of steel, some weighing many tons and extending hundreds of feet, with works at the Dia Center for the Arts (“Torqued Ellipses”), the Federal Plaza in Manhattan (“Tilted Arc”),Guggenheim MuseumBilbao, and other locations worldwide.
Sunnyside Farms
David Coleinitially invested $11.5 million in Sunnyside Farms, a 500-acre organic farming venture located in Washington, Virginia, near Washington, D.C. Since the mid-1990s, under Cole’s leadership and ongoing investments, the farm has been transformed by promoting healthy ecosystems and biodiversity.
David Coleinitially invested $11.5 million in Sunnyside Farms, a 500-acre organic farming venture located in Washington, Virginia, near Washington, D.C. Since the mid-1990s, under Cole’s leadership and ongoing investments, the farm has been transformed by promoting healthy ecosystems and biodiversity.
Transmeta, Inc.
A maverick microchip company founded and led byDavid Ditzel, formerly of Bell Labs and Sun Microsystems . Transmeta challenges Intel with its innovative Crusoe family of chips that are found in Sony, Fujitsu, Hitachi, Toshiba, and Sharp laptops.
A maverick microchip company founded and led byDavid Ditzel, formerly of Bell Labs and Sun Microsystems . Transmeta challenges Intel with its innovative Crusoe family of chips that are found in Sony, Fujitsu, Hitachi, Toshiba, and Sharp laptops.
Welch Foods, Inc.
Welch’s is the food processing and marketing arm of the National Grape Association Cooperative. Welch’s is the best-known producer of grape products from jellies and jams to juices and juice bars.Daniel P. Dillonis CEO.
Welch’s is the food processing and marketing arm of the National Grape Association Cooperative. Welch’s is the best-known producer of grape products from jellies and jams to juices and juice bars.Daniel P. Dillonis CEO.
Robert Wilson
Wilson is one of the leading multi-media experimental artists in the world. For over three decades he has produced a distinguished body of works, many done in collaboration with artists such asPhilip Glass,Laurie Anderson, Allen Ginsberg, David Byrne, William S. Burroughs, Tom Waits, Lou Reed, and opera star Jessye Norman. Wilson also runs the Watermill Center, an international center for new work in the arts, overseen by a stellar board of directors, including Giorgio Armani and Donna Karan.
Wilson is one of the leading multi-media experimental artists in the world. For over three decades he has produced a distinguished body of works, many done in collaboration with artists such asPhilip Glass,Laurie Anderson, Allen Ginsberg, David Byrne, William S. Burroughs, Tom Waits, Lou Reed, and opera star Jessye Norman. Wilson also runs the Watermill Center, an international center for new work in the arts, overseen by a stellar board of directors, including Giorgio Armani and Donna Karan.
Xerox PARC
Since 1970, when it was founded, Xerox’s Palo Alto Research Center (PARC) has been a hotbed of innovation-it’s the birthplace of the first computer mouse, the Ethernet, and Graphical User Interface, or GUI. Chief Xerox scientist and the former director of PARC,John Seely Brownis a world-renowned innovator particularly interested in artificial intelligence, the digital culture, organizational learning and innovation of all sorts. He now serves as a member of the board of directors ofCorning.
Since 1970, when it was founded, Xerox’s Palo Alto Research Center (PARC) has been a hotbed of innovation-it’s the birthplace of the first computer mouse, the Ethernet, and Graphical User Interface, or GUI. Chief Xerox scientist and the former director of PARC,John Seely Brownis a world-renowned innovator particularly interested in artificial intelligence, the digital culture, organizational learning and innovation of all sorts. He now serves as a member of the board of directors ofCorning.
