跨文化商務禮儀體驗教程

《跨文化商務禮儀體驗教程》是2018年10月1日浙江工商大學出版社出版的圖書，作者是陳程、柴改英、雅各布（YacobKahsaiBairu）。

基本介紹

• 中文名：跨文化商務禮儀體驗教程
• 作者：陳程、柴改英、雅各布（YacobKahsaiBairu）
• 出版社：浙江工商大學出版社
• ISBN：9787517822424

內容簡介

《跨文化商務禮儀體驗教程（學生用書）/商務英語體驗式教學叢書》通過項目主導、任務執行、移動課堂、情景模擬等教學形式引導學生在不同商務環節進行角色扮演，構建逼真的跨文化商務環境，互相成為對方的學習環境和資源，在體驗中自主學習。融合多元文化背景，使中國學生與外國學生相互協作，設定模擬談判、會議、面試等各個跨文化商務場景，以比較義化差異，分析文化根源，共同探討解決方案。這在日趨國際化的中國高校中具有可行性，在浙江工商大學商務英語教學改革中已取得階段性成果。通過跨文化的真實環境體驗和任務趨導，學生自主提高商務禮儀交際能力和跨文化意識，這是今後適用於任何文化場景的“授之以漁”式的教學模式。

《跨文化商務禮儀體驗教程（學生用書）/商務英語體驗式教學叢書》編寫的理論基礎是“多元”跨文化場景，而非“統一”的國際化標準。這與中國目前真實的國際貿易文化現狀和全球多元文化發展趨勢相符。

圖書目錄

Unit 1 Business Wear

Part Ⅰ Appropriate Business Wear

Part ⅡA Fine Business Makeup

Part Ⅲ A Casual Business Wear

Part Ⅳ Multicultural Etiquette in Business Dressing

Unit 2 Business Card Etiquette

Part Ⅰ Design a Personal Business Card

Part Ⅱ Exchang Business Cards Politely

Part Ⅲ Give and Receive Business Cards

Part Ⅳ Multicultural Etiquette in Business Card

Unit 3 Job Ⅰnterview

Part Ⅰ Prepare for an Ⅰnterview Well

Part Ⅱ Answer Ⅰnterview Questions Properly

Part Ⅲ Hold Correct Attitudes in Job Ⅰnterviews

Part Ⅳ Multicultural Etiquette in Job Ⅰnterview

Unit 4 Conference Etiquette

Part Ⅰ Run a Meeting Successfully

Part Ⅱ Take Meeting Minutes

Part Ⅲ Make a Business PPT Presentation

Part Ⅳ Multicultural Etiquette in Business Presentation

Unit 5 Negotiation Etiquette

Part Ⅰ Negotiate with a Business Partner

Part Ⅱ Win a Negotiation Opening

Part Ⅲ Win Your Client’S Heart

Part Ⅳ Multicultural Preferences to Business Negotiation

Unit 6 Telephone Etiquette

Part Ⅰ Receive and Makc Calls Properly

Part Ⅱ Makc fl Telephone Memo

Part Ⅲ Handle Angry Customers

Part Ⅳ Telecommunication with Cultural Ⅰnfluence

Unit 7 E-mail Etiquette

Part Ⅰ Express Yourself Appropriately in E-mails

Part Ⅱ Write a Formal E．mail

Part Ⅲ Write an Effective E．mail

Part Ⅳ E-mail Etiquette in Different Countries

Unit 8 Table Etiquette

Part Ⅰ Take Business Dining Seats

Part Ⅱ Act at Business Dining Table

Part Ⅲ Establish Busincss in Dinner

Part Ⅳ Multicultural Etiquette in Business Dining

Unit 9 Business Gift Etiquette

Part Ⅰ When to Give Business Gifts and Whom to Givc Thcm to

Part Ⅱ Give Gifts in Business Context

Part Ⅲ Win Busincss by Gifts

Part Ⅳ Multicultural Etiquette in Busincss Gift

Unit 10 Business Public Etiq uette

Part Ⅰ Take Seats in Busincss Car

Part Ⅱ Take Elevator in Busincss

Part Ⅲ Survive in Officc Lifc

Part Ⅳ Multicultural Etiquette in Public Body Language