跨文化商務禮儀體驗教程

跨文化商務禮儀體驗教程

《跨文化商務禮儀體驗教程》是2018年10月1日浙江工商大學出版社出版的圖書,作者是陳程、柴改英、雅各布(YacobKahsaiBairu)。

基本介紹

  • 中文名:跨文化商務禮儀體驗教程
  • 作者:陳程、柴改英、雅各布(YacobKahsaiBairu)
  • 出版社:浙江工商大學出版社
  • ISBN:9787517822424
內容簡介,圖書目錄,

內容簡介

《跨文化商務禮儀體驗教程(學生用書)/商務英語體驗式教學叢書》通過項目主導、任務執行、移動課堂、情景模擬等教學形式引導學生在不同商務環節進行角色扮演,構建逼真的跨文化商務環境,互相成為對方的學習環境和資源,在體驗中自主學習。融合多元文化背景,使中國學生與外國學生相互協作,設定模擬談判、會議、面試等各個跨文化商務場景,以比較義化差異,分析文化根源,共同探討解決方案。這在日趨國際化的中國高校中具有可行性,在浙江工商大學商務英語教學改革中已取得階段性成果。通過跨文化的真實環境體驗和任務趨導,學生自主提高商務禮儀交際能力和跨文化意識,這是今後適用於任何文化場景的“授之以漁”式的教學模式。
《跨文化商務禮儀體驗教程(學生用書)/商務英語體驗式教學叢書》編寫的理論基礎是“多元”跨文化場景,而非“統一”的國際化標準。這與中國目前真實的國際貿易文化現狀和全球多元文化發展趨勢相符。

圖書目錄

Unit 1 Business Wear
Part Ⅰ Appropriate Business Wear
Part ⅡA Fine Business Makeup
Part Ⅲ A Casual Business Wear
Part Ⅳ Multicultural Etiquette in Business Dressing
Unit 2 Business Card Etiquette
Part Ⅰ Design a Personal Business Card
Part Ⅱ Exchang Business Cards Politely
Part Ⅲ Give and Receive Business Cards
Part Ⅳ Multicultural Etiquette in Business Card
Unit 3 Job Ⅰnterview
Part Ⅰ Prepare for an Ⅰnterview Well
Part Ⅱ Answer Ⅰnterview Questions Properly
Part Ⅲ Hold Correct Attitudes in Job Ⅰnterviews
Part Ⅳ Multicultural Etiquette in Job Ⅰnterview
Unit 4 Conference Etiquette
Part Ⅰ Run a Meeting Successfully
Part Ⅱ Take Meeting Minutes
Part Ⅲ Make a Business PPT Presentation
Part Ⅳ Multicultural Etiquette in Business Presentation
Unit 5 Negotiation Etiquette
Part Ⅰ Negotiate with a Business Partner
Part Ⅱ Win a Negotiation Opening
Part Ⅲ Win Your Client’S Heart
Part Ⅳ Multicultural Preferences to Business Negotiation
Unit 6 Telephone Etiquette
Part Ⅰ Receive and Makc Calls Properly
Part Ⅱ Makc fl Telephone Memo
Part Ⅲ Handle Angry Customers
Part Ⅳ Telecommunication with Cultural Ⅰnfluence
Unit 7 E-mail Etiquette
Part Ⅰ Express Yourself Appropriately in E-mails
Part Ⅱ Write a Formal E.mail
Part Ⅲ Write an Effective E.mail
Part Ⅳ E-mail Etiquette in Different Countries
Unit 8 Table Etiquette
Part Ⅰ Take Business Dining Seats
Part Ⅱ Act at Business Dining Table
Part Ⅲ Establish Busincss in Dinner
Part Ⅳ Multicultural Etiquette in Business Dining
Unit 9 Business Gift Etiquette
Part Ⅰ When to Give Business Gifts and Whom to Givc Thcm to
Part Ⅱ Give Gifts in Business Context
Part Ⅲ Win Busincss by Gifts
Part Ⅳ Multicultural Etiquette in Busincss Gift
Unit 10 Business Public Etiq uette
Part Ⅰ Take Seats in Busincss Car
Part Ⅱ Take Elevator in Busincss
Part Ⅲ Survive in Officc Lifc
Part Ⅳ Multicultural Etiquette in Public Body Language

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