書籍信息,內容簡介,圖書目錄,
書籍信息
作者：朱建新,劉玉君
出版社：東南大學出版社
圖書書號：9787564182243
出版日期：2019年2月
開本：16
版次：1/1
印張：12
上架時間：2019-03-13
圖書點擊數：47
價格：￥35元
內容簡介
本教材首先介紹了跨文化交際研究涉及的“文化”“交際”“跨文化交際”等核心概念、特點及其關係，隨後從中西方文化產生差異的哲學根源對中西方價值觀進行對比，使學生從根本上了解中西文化差異的根源，幫助其建立民族文化自信以及消除文化自我中心主義。在此基礎之上編者通過案例列舉了文化差異在言語和非言語交際方面的種種表現，討論英漢語言背後的文化原因，並從中西文化對比的角度概述不同文化中的社會習俗以及在跨文化交際中我們需要掌握的禮儀。在最後的補充閱讀部分，列舉了部分“一帶一路”沿線國家的風俗和禮儀，以幫助學生了解多樣化的文化風俗和禮儀，拓展學生的跨文化視野，亦可作為學生日後進行外事交流時的重要參考。
圖書目錄
CONTENTS
Chapter 1An Introduction1
1.1Culture 1
1.2Communication 4
1.3Intercultural Communication 8
1.4Global View on Intercultural Communication11
Chapter 2Philosophy and Values in Different Cultures17
2.1Introduction17
2.2Chinese and Western Philosophy18
2.3Central Ethical Values in Two Cultures21
Chapter 3Daily Verbal Communication32
3.1Introduction32
3.2Form of Address32
3.3Initiating Conversation and Conversation Topics38
3.4Greeting, Invitation and Parting41
3.5Gratitude and Apology46
3.6Compliments and Responses49
3.7Visiting and Dining52
Chapter 4Verbal Communication59
4.1CultureLoaded Words59
4.2Proverbs64
4.3Taboos70
Chapter 5Nonverbal Communication78
5.1Introduction78
5.2Time Language82
5.3Spacial Language84
5.4Body Language87
5.5Paralanguage93
Chapter 6Social Customs and Etiquette98
6.1Introduction98
6.2Traditional Chinese and Western Festivals99
6.3Customs and Ceremonies of Babys Birth107
6.4Different Birthday Celebrations109
6.5Different Grownup Ceremony for Children 112
6.6Different Rituals of Marriage114
Chapter 7Intercultural Business Etiquette125
7.1Introduction125
7.2General Intercultural Business Etiquette126
7.3Some Golden Rules of Intercultural Business Etiquette138
Chapter 8Customs and Etiquette of Some Countries145
8.1Oriental Culture145
8.2Occidental Culture150
8.3MiddleEastern Culture157
8.4Main African Cultures163Supplementary ReadingSocial Customs and Etiquette of Some OBOR Countries170References184
1.1Culture 1
1.2Communication 4
1.3Intercultural Communication 8
1.4Global View on Intercultural Communication11
Chapter 2Philosophy and Values in Different Cultures17
2.1Introduction17
2.2Chinese and Western Philosophy18
2.3Central Ethical Values in Two Cultures21
Chapter 3Daily Verbal Communication32
3.1Introduction32
3.2Form of Address32
3.3Initiating Conversation and Conversation Topics38
3.4Greeting, Invitation and Parting41
3.5Gratitude and Apology46
3.6Compliments and Responses49
3.7Visiting and Dining52
Chapter 4Verbal Communication59
4.1CultureLoaded Words59
4.2Proverbs64
4.3Taboos70
Chapter 5Nonverbal Communication78
5.1Introduction78
5.2Time Language82
5.3Spacial Language84
5.4Body Language87
5.5Paralanguage93
Chapter 6Social Customs and Etiquette98
6.1Introduction98
6.2Traditional Chinese and Western Festivals99
6.3Customs and Ceremonies of Babys Birth107
6.4Different Birthday Celebrations109
6.5Different Grownup Ceremony for Children 112
6.6Different Rituals of Marriage114
Chapter 7Intercultural Business Etiquette125
7.1Introduction125
7.2General Intercultural Business Etiquette126
7.3Some Golden Rules of Intercultural Business Etiquette138
Chapter 8Customs and Etiquette of Some Countries145
8.1Oriental Culture145
8.2Occidental Culture150
8.3MiddleEastern Culture157
8.4Main African Cultures163Supplementary ReadingSocial Customs and Etiquette of Some OBOR Countries170References184
