跨境電商實用英語是一本2018年出版的圖書，由中國人民大學出版社有限公司出版
基本介紹
- 中文名：跨境電商實用英語
- 出版時間：2018年
- 出版社：中國人民大學出版社有限公司
- ISBN：9787300257907
內容簡介,圖書目錄,
內容簡介
《跨境電商實用英語》涵蓋跨境電商概述、跨境電商平台介紹、跨境電商售前服務、售中服務和售後服務等內容。全書由五個單元組成，每個單元細又分成若干章節，從Warming-up、Passage Reading、Real Case Analysis、Mini-Project等方面深入解讀語言點和知識點。結合豐富的案例、真實的語料、多樣化的學習資源，滿足學習者的不同需求，打造具有較高英語套用能力的跨境電商專業人才。
圖書目錄
Unit 1 Overview of Cross-border E-commerce
Chapter 1 Concept and Characteristics of Cross - border E-commerce
Chapter 2 The Significance of Cross-border E-commerce
Chapter 3 Cross - border E-commerce Development in China
Chapter 4 Customer Service of Cross - border E-commerce
Unit 2 Introduction to Main Cross-border E-commerce Platforms
Chapter 1 Alibaba．com
Chapter 2 AliExpress
Chapter 3 Amazon Platform（B2B）
Chapter 4 Amazon Platform (B2C)
Chapter 5 DHgate
Chapter 6 E-commerce Platforms in Different Countries
Unit 3 Pre-sale Services of Cross-border E-commerce
Chapter 1 Store Description
Chapter 2 Title Description
Chapter 3 Product Description
Chapter 4 Platform-inside Marketing
Chapter 5 SNS Marketing
Chapter 6 SEO/SEM
Unit 4 On-sale Services of Cross-border E-commerce
Chapter 1 Product Information Inquiry
Chapter 2 Payment
Chapter 3 Price Negotiation
Chapter 4 Product packaging
Chapter 5 Shipment and Delivery
Unit 5 After-sales Services of Cross-border E-commerce
Chapter 1 Disputes and Complaints
Chapter 2 Comments on Product/Service
Chapter 3 Customer Maintenance
Chapter 4 Consumer Habits and Characteristics of Major Countries (I)
Chapter 5 Consumer Habits and Characteristics of Major Countries (II)
Appendices
Appendix I Products Catalogues
商品分類名稱中英文對照
Appendix II The Introduction to the Countries that the Belt and Road Initiative Involves
“一帶一路”沿線國家介紹
參考文獻
