讀解電視-英文

內容簡介

《讀解電視(英文)》精選西方電視研究領域的20篇經典之作，從文化研究的視角全方位深入解剖電視作為大眾傳媒的本質和特點，不僅涵蓋電視研究的理論，而且展示電視研究的方法，內容涉及：1.組織電視廣播的產業與企業；2.實現電視廣播的文本；3.接收電視的觀眾；4.管理電視的機構；5.影響電視傳播的技術手段。《讀解電視(英文)》為每篇選文提供了導讀、注釋、思考題和參考書目，為讀者提供了最大程度的方便。

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本著電視研究跨學科、多視角的特點，《讀解電視》的編者宋雲峰、尼克·佩里選取了20篇電視研究學者的重要文章(或章節)，從五個主要方面全面剖析電視的本質與特點，供讀者和研究者對西方的電視研究領域進行深入、系統的認識或借鑑。這五個主要方面分別是：組織電視廣播的產業和企業(industries and enterprises which organizes television)；實現電視廣播的文本(texts that realize television)；接收電視的觀眾(audience that recognize television)；管理電視的機構(agencies that regulate it)；影響電視傳播的技術手段(technology that shapes television)。

Unit 1 : Domestic Location
Text I Television and Family
Text II Television in the Family
Unit 2 : Medium Characteristics
Text III Broadcast TV as Cultural Form
Text IV Remediation: Understanding New Media
Unit 3 : Cultural Form
Text V Programming as Sequence or Flow
Text VI Television / Sound
Unit 4 : Cultural Economy
Text VII The Political Economy of the Television (Super) Text
Text VIII Inside the Prime Time
Unit 5 : Genre / Format
Text IX Genre Study and Television
Text X Producing (Post-)Trendy Japanese TV Dramas
Unit 6 : Intertextuality
Text XI Bardic Television
Text XII Television as a Cultural Forum
Unit 7 : National Broadcasting Systems
Text XIII Public Service Versus the Market
Text XIV "Democracy as Defeat": The Impotence of Arguments for Public Service Broadcasting
Unit 8 : Going Global
Text XV Adapting US Transnational Television Channels to a Complex World:From Cultural Imperialism to Localization to Hybridization
Text XVI The De-Centering of Cultural Imperialism: Television and Globalization in the Latin World
Unit 9 : Encoding / Decoding
Text XVII Decoding and Recoding Audiences
Text XVIII Dallas as an Educational Game
Unit 10: Audiences
Text XIX Living Room Wars: Rethinking Media Audiences for a Postmodern World
Text XX A Typology of Television Use
Glossary

讀解電視-英文

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