《職場英語讀寫教程2》在注重大學英語基礎知識的同時,特彆強調英語綜合套用能力尤其是交際能力的培養。教程根據各專業學生畢業後在實際工作中對英語的需求選材,既能幫助學生打下紮實的英語語言基礎,又能培養他們較強的英語實際套用能力;既要讓學生在整個大學期間的英語語言水平穩步提高,又有利於他們個性化的學習,以滿足他們各自不同專業的發展需要。
基本介紹
- 書名:職場英語讀寫教程2
- 作者:鄭維佳 吳松江
- 出版日期:2014年7月1日
- 語種:簡體中文, 英語
- ISBN:9787040306415
- 外文名:Career English Reading&writing 2
- 出版社:高等教育出版社
- 頁數:271頁
- 開本:16
內容簡介
圖書目錄
Text AUnderstanding Cultural Differences in Business
Text BHow Can Cultural Differences Affect Business Communication?
Text CThe Differences Between Chinese and Western Culture
WritingLetter of Apology
Unit 2Appointments
Text AEffective Appointment Setting Techniques
Text BCanceling an Appointment
Text CTop Tips for Appointment Setting
WritingLetter of Making Engagement
Unit3 BusinessVisiting
Text AHow to Prepare for a Business Trip
Text BBusiness Etiquette Tips for International Travel
Text CHow to Behave on International Business Trips
WritingLetter of Request
Unit 1Effective Business Communication
Text AImproving Business Communication Skills
Text BSuccessful Business Communication: It Starts at the Beginning
Text C 9 Secrets of Effective Business Communication
WritingLetter of Complaint
Unit 5Intercultural Etiquette
Text AIntercultural Business Etiquette
Text BGlobal Etiquette Dos and Don'ts
Text CWhat Is Intercultural Etiquette?
Writing Letter of Inquiries
Unit 6Travel and Tourism
Text ATips for Holiday Travel
Text BFive Tips for Holiday Air Travel
Text CHow to Truly Relax While Traveling
WritingLetter of Introduction and Recommendation
Unit 7International Trade
Text ABenefits of International Trade
Text BThe Global Economy Is Counting on a U.S./Europe TradeDeal
Text CThe Apple/Samsung Trade Dispute Can't Be Solvedby Trade Policy
WritingLetter of Reservation
Unit8 Entertaining
Text AHow to Entertain Business Clients When They Are inTown
Text BGoogle and YouTube Plot to Conquer TV andMusic Business
Text CSuccessful Entertaining in China
WritingLetter of Application
Appendix ⅠBackground, Language Points and Translation
Appendix ⅡKeys to the Exercises
AppendixⅢGlossary