《經貿英語綜合教程》是2022年清華大學出版社出版的圖書，作者是邢浩、李冰、董麗莉、顧琳芳、胡汶濤、李雄偉、尚靜、宋海鶴、許涵、嚴寧蓮、張泉、趙尊霞。
基本介紹
- 中文名：經貿英語綜合教程
- 作者：邢浩、李冰、董麗莉、顧琳芳、胡汶濤、李雄偉、尚靜、宋海鶴、許涵、嚴寧蓮、張泉、趙尊霞
- 出版社：清華大學出版社
- 出版時間：2022年11月1日
- 定價：68 元
- ISBN：9787302621737
內容簡介,圖書目錄,
內容簡介
本教材共12個單元，涵蓋會計、金融、國貿、市場行銷等方面的專業英語知識。每個單元由學習目標、兩篇課文、拓展技能和信息擴展四部分組成。每篇文章均選自國內外知名網站、學術期刊和**著作，不僅語言地道、素材真實，還配有注釋、專業辭彙表和課後練習。練習形式多樣，既包括專業辭彙、閱讀理解、英漢互譯等基礎知識練習，還設計商務情景下的口語及寫作練習，使學生鞏固經貿專業知識的同時，還能提升口語、閱讀、寫作、翻譯等綜合英語套用能力。本教材另配有練習的答案詳解。 本教材適合高等院校經濟類和英語類專業本科生使用，也可供廣大英語愛好者參考使用。
圖書目錄
Chapter 1 Enterprise Organizations....................1
Text A The Organizational Structure of a Company.........2
Text B Why Is a Start-up Worth $1 Billion Called a Unicorn?.........10
Developing Skills.............................................15
Extended Information..........................................17
Chapter 2 Human Resources.............................21
Text A Regular Employees’ Feedback on Replacing the Annual Review.....22
Text B The Role of HR in International Business Expansion.......... 30
Developing Skills............................................34
Extended Information.........................................35
Chapter 3 Product and Price.............................39
Text A Marketing Mix—Price and Pricing Strategy.......40
Text B How to Price Your Product..................................48
Developing Skills...............................................52
Extended Information..............................................54
Chapter 4 Financial Reports............................. 57
Text A How to Decode Your Company’s Financial Statements.............58
Text B How to Quickly and Effectively Read an Annual Report.......... 66
Developing Skills...........................................71
Extended Information.....................................72
Chapter 5 Auditing.......................................... 75
Text A Audit..................................................76
Text B Accounting vs. Auditing: What’s the Difference?...... 84
Developing Skills............................................88
Extended Information............................................ 89
Chapter 6 Customer Value and Buying Behavior................... 93
Text A MexiCoke.............................................. 94
Text B Nine Emotional Triggers to Influence Customer Buying Behavior. 101
Developing Skills................................................ 105
Extended Information........................................... 107
Chapter 7 Market Research and Expansion........... 111
Text A Utilizing Market Research in Geographic Expansion........... 112
Text B Advantages and Disadvantages of Doing Market Research Before Starting a Business.............. 120
Developing Skills.............................................. 124
Extended Information........................................... 125
Chapter 8 Cooperation and Competition.........129
Text A Africa’s Beef with America................................. 130
Text B More Than Just Tea, China Brews New Success Story..........137
Developing Skills.......................................... 141
Extended Information......................................... 142
Chapter 9 Investment...................................... 147
Text A Liquidity in Bond Markets.................................. 148
Text B Start Investing in Your 20s................................. 155
Developing Skills............................................ 159
Extended Information........................................ 161
Chapter 10 Money............................................163
Text A What Is Money? Why Do We Use Money?........ 164
Text B China Creates Its Own Digital Currency, a First for Major Economy............................................172
Developing Skills..............................................178
Extended Information....................................... 179
Chapter 11 Payment and Settlement.................. 181
Text A Global Payment Regulations and How They Need to Change....... 182
Text B E-CNY Signals Digitalization to “Connect Everything”....... 190
Developing Skills............................................. 195
Extended Information........................................ 197
Chapter 12 Business Ethics................................199
Text A Protect Your Company or Your Cousin?............ 200
Text B Amazon’s Antitrust Paradox...............................207
Developing Skills................................................. 211
Extended Information......................................... 212
