《淘寶美工店鋪裝修實戰寶典：Photoshop+Dreamweaver》是2015年10月電子工業出版社出版的圖書，作者是方國平。
基本介紹
- 書名：淘寶美工店鋪裝修實戰寶典：Photoshop+Dreamweaver
- 作者：方國平
- ISBN： 978-7-121-27100-7
- 頁數：308頁
- 定價：79.80元
- 出版社：電子工業出版社
- 出版時間：2015年10月出版
- 開本：16開
內容簡介,目錄,
內容簡介
《淘寶美工店鋪裝修實戰寶典：Photoshop+Dreamweaver》結構清晰，講解簡潔流暢，實例豐富精美。《淘寶美工店鋪裝修實戰寶典：Photoshop+Dreamweaver》共15章，第1～3章講解了Photoshop的運用等重點知識，包括軟體的常用技巧、圖片的美化，第4章講解了Dreamweaver的運用，製作網頁的方法技巧，第5～14章講解了淘寶店鋪裝修的實戰方法及技巧，第15章講解了手機店鋪裝修。
目錄
第1 章 了解網店裝修知識··········································· 1
1.1 店鋪裝修的基礎知識···························· 1
1.1.1 為什麼要裝修·········································· 1
1.1.2 認識旺鋪的種類····································· 3
1.1.3 如何給店鋪取個好記的二級域名··········· 4
1.1.4 旺鋪的四大頁面····································· 4
1.2 店鋪的色彩搭配··································· 6
1.2.1 色彩的基本屬性····································· 6
1.2.2 色彩搭配及視覺行銷····························· 8
1.3 首頁風格定位······································10
1.3.1 選擇模板··············································· 10
1.3.2 樣式管理················································ 13
1.4 布局管理··············································13
第2 章 Photoshop 快速入門······························18
2.1 認識工作界面······································18
2.2 了解工具箱··········································20
2.3 認識圖層··············································24
2.4 使用輔助工具······································27
2.5 自定義快捷鍵·······································29
2.6 了解Photoshop 的工作流程················31
2.7 檔案格式··············································35
2.8 切片······················································35
第3 章 商品圖片美化········································38
3.1 圖片尺寸調整······································38
3.1.1 修改圖片大小······································· 38
3.1.2 圖像裁剪··············································· 40
3.2 摳圖·······················································42
3.2.1 快速去背景··········································· 42
3.2.2 鋼筆摳圖················································ 45
3.2.3 通道摳圖··············································· 49
3.3 寶貝照片最佳化······································54
3.3.1 快速去除商品上的斑點························ 55
3.3.2 用仿製圖章工具修復劃痕···················· 56
3.3.3 處理曝光不足的圖像··························· 59
3.3.4 還原圖片色彩······································· 60
3.3.5 提高照片清晰度··································· 63
3.4 商品圖片修飾······································66
3.4.1 背景效果··············································· 67
3.4.2 產品投影的效果··································· 70
3.4.3 產品倒影的效果··································· 73
3.4.4 用Photoshop 製作Gif 動畫·················· 78
3.4.5 字型與排版··········································· 80
3.4.6 促銷標籤的製作···································· 85
3.4.7 圖像合成··············································· 88
3.5 製作水印··············································93
3.5.1 文字水印··············································· 93
3.5.2 圖片水印··············································· 94
3.6 批處理··················································97
第4 章 認識Dreamweaver·········································101
4.1 認識Dreamweaver 界面····················101
4.2 站點的創建與管理····························102
4.2.1 創建站點············································· 102
4.2.2 管理站點············································· 104
4.3 Dreamweaver 的基礎知識·················105
4.4 超連結················································· 111
4.4.1 文本圖像超連結··································111
4.4.2 熱點連結············································· 112
第5 章 店招設計············································· 114
5.1 Logo 設計與製作······························· 114
5.1.1 Logo 設計··········································· 114
5.1.2 Logo 製作··········································· 115
5.2 店招設計············································ 117
5.2.1 店招製作············································· 117
5.2.2 製作切片············································· 124
5.3 圖片空間············································126
5.3.1 淘寶圖片空間····································· 126
5.3.2 上傳到圖片空間································· 128
5.4 店招裝修············································130
5.4.1 替換圖片地址····································· 130
5.4.2 添加連結············································· 132
5.4.3 裝修店招············································· 135
5.5 頁頭背景············································137
第6 章 店鋪首頁背景·····································140
6.1 背景設計············································140
6.2 固定背景············································144
第7 章 頁尾設計·············································151
7.1 頁尾設計············································151
7.1.1 頁尾設計技巧····································· 151
7.1.2 頁尾製作············································· 151
7.2 頁尾切片製作····································155
7.3 用Dreamweaver 添加連結················157
7.4 嵌套切片製作····································162
7.5 裝修頁尾············································169
第8 章 旺旺導航·············································172
8.1 旺旺導航模組製作····························172
8.2 切片製作············································174
8.3 旺旺代碼生成····································176
8.4 後台裝修············································180
第9 章 促銷海報·············································183
9.1 海報的設計方法·································183
9.1.1 構圖···················································· 183
9.1.2 字型···················································· 185
9.1.3 顏色···················································· 186
9.2 製作全螢幕海報····································186
9.3 全螢幕海報輪播·····································190
第10 章 寶貝展示設計····································192
10.1 寶貝展示圖設計······························192
10.2 展示模組製作··································193
10.3 切片的高級編輯······························198
10.4 展示圖片裝修··································200
第11 章 店鋪導航···········································206
11.1 店鋪導航··········································206
11.2 修改導航顏色···································209
11.3 高級導航製作··································210
11.3.1 店招製作············································ 210
11.3.2 切片製作··········································· 213
11.3.3 添加連結··········································· 214
11.3.4 製作店招背景··································· 216
第12 章 主圖設計···········································218
12.1 主圖設計··········································218
12.2 主圖製作··········································219
12.3 主圖9 秒視頻製作···························221
第13 章 詳情頁製作········································230
13.1 詳情頁布局······································230
13.2 詳情頁製作·······································233
第14 章 時尚潮流店鋪裝修····························242
14.1 準備工作··········································242
14.1.1 設計理念··········································· 242
14.1.2 裝修素材··········································· 244
14.2 模組設計與導航······························246
14.2.1 店招················································· 246
14.2.2 頁頭背景·········································· 250
14.2.3 固定背景··········································· 250
14.2.4 全螢幕海報··········································· 251
14.2.5 優惠券製作······································· 253
14.2.6 展示模組設計··································· 254
14.2.7 寶貝展示模組設計··························· 257
14.2.8 頁尾設計··························· 261
14.3 裝修店鋪··········································263
第15 章 無線店鋪裝修····································268
15.1 無線店鋪運營···································268
15.1.1 如何添加寶貝··································· 268
15.1.2 自定義頁面········································ 271
15.2 手機淘寶首頁布局最佳化···················271
15.3 自定義選單······································272
15.4 無線店鋪店招製作··························273
15.4.1 店鋪標誌··········································· 274
15.4.2 店招設計··········································· 274
15.4.3 店招裝修··········································· 277
15.5 焦點圖製作······································278
15.5.1 發布公告焦點圖製作······················· 279
15.5.2 焦點圖製作······································· 280
15.5.3 焦點圖模組裝修······························· 282
15.6 優惠券設定方法······························284
15.6.1 優惠券製作······································· 284
15.6.2 手機店鋪活動宣傳圖······················· 286
15.6.3 無線優惠券設定方法······················· 286
15.7 雙列圖片導航··································290
