《浙江省高等教育重點建設教材:外貿英語》的學習對象主要是全國各大學開設的國際貿易、外貿英語專業的專科層次的學生。是專門為中央電大和各類高職學院設定的國際貿易、外貿英語專業的學生編寫的。《浙江省高等教育重點建設教材:外貿英語》同樣適合各種成人教育的夜大、函授、職大學生使用。此書不僅可作為正規全日制大專學歷層次學生使用，也可為各企業在崗人員和各種外貿培訓班學員學習使用。
基本介紹
- 書名：浙江省高等教育重點建設教材:外貿英語
- 作者：吳國良 陳霞
- 出版日期：2014年5月1日
- 語種：簡體中文, 英語
- ISBN：9787544635141
- 外文名：Englsih for Foreign Trade
- 出版社：上海外語教育出版社
- 頁數：295頁
- 開本：16
- 品牌：上海外語教育出版社
內容簡介,圖書目錄,
內容簡介
《浙江省高等教育重點建設教材:外貿英語》由上海外語教育出版社出版。
圖書目錄
Unit 1 International Free Trade Zone
Text
Research-oriented Study
Language Focus 1 Grammar Review: Active and Passive
Language Focus 2 Usage Comment: The Use of blame and criticize
Exercises
Supplementary Reading
Unit 2 Going Online: E-Exporting Tools for Small Businesses
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of offer
Language Focus 2 Usage Comment: The Use of consider
Exercises
Supplementary Reading
Unit 3 Four Common Misconceptions about Exporting
Text
Research-oriented Study
Language Focus 1 Grammar Review: The Imperative Sentence
Language Focus 2 Usage Comment: The Use of rather
Exercises
Supplementary Reading
Unit 4 Pricing Strategy
Text
Research-oriented Study
Language Focus 1 Grammar Review: -ing Form of Verbs
Language Focus 2 Usage Comment: The Use of alternative
Exercises
Supplementary Reading
Unit 5 Six Key Trends Changing Supply Chain Management Today
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of predict
Language Focus 2 Usage Comment: The Use of persuade and convince
Exercises
Supplementary Reading
Unit 6 Global Trade and the Currency Market
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of announce
Language Focus 2 Usage Comment: The Use of believe
Exercises
Supplementary Reading
Unit 7 Enhanced Export Pricing Strategies
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of what's more
Language Focus 2 Usage Comment: The Use of claim
Exercises
Supplementary Reading
Unit 8 Getting Paid
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of as well as
Language Focus 2 Usage Comment: The Use of inform
Exercises
Supplementary Reading
……
Unit 9 Importing from China
Unit 10 Bilateral Business Relation: China and Europe
Unit 11 International Marketing
Unit 12 The End of Management
Unit 13 The Value Chain
Unit 14 The Evolution of Global Marketing
Unit 15 International Trade: Benefits, Risks & Challenges
Appendix 1 Reference Key to the Exercises
Appendix 2 Translation of the Texts
Text
Research-oriented Study
Language Focus 1 Grammar Review: Active and Passive
Language Focus 2 Usage Comment: The Use of blame and criticize
Exercises
Supplementary Reading
Unit 2 Going Online: E-Exporting Tools for Small Businesses
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of offer
Language Focus 2 Usage Comment: The Use of consider
Exercises
Supplementary Reading
Unit 3 Four Common Misconceptions about Exporting
Text
Research-oriented Study
Language Focus 1 Grammar Review: The Imperative Sentence
Language Focus 2 Usage Comment: The Use of rather
Exercises
Supplementary Reading
Unit 4 Pricing Strategy
Text
Research-oriented Study
Language Focus 1 Grammar Review: -ing Form of Verbs
Language Focus 2 Usage Comment: The Use of alternative
Exercises
Supplementary Reading
Unit 5 Six Key Trends Changing Supply Chain Management Today
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of predict
Language Focus 2 Usage Comment: The Use of persuade and convince
Exercises
Supplementary Reading
Unit 6 Global Trade and the Currency Market
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of announce
Language Focus 2 Usage Comment: The Use of believe
Exercises
Supplementary Reading
Unit 7 Enhanced Export Pricing Strategies
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of what's more
Language Focus 2 Usage Comment: The Use of claim
Exercises
Supplementary Reading
Unit 8 Getting Paid
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of as well as
Language Focus 2 Usage Comment: The Use of inform
Exercises
Supplementary Reading
……
Unit 9 Importing from China
Unit 10 Bilateral Business Relation: China and Europe
Unit 11 International Marketing
Unit 12 The End of Management
Unit 13 The Value Chain
Unit 14 The Evolution of Global Marketing
Unit 15 International Trade: Benefits, Risks & Challenges
Appendix 1 Reference Key to the Exercises
Appendix 2 Translation of the Texts
