林小苗教授於德州大學阿靈頓分校工商管理市場行銷專業獲得博士學位。在此之前，他分別於泰國朱拉隆功大學藥劑學專業獲得本科學歷及泰國國立法政大學市場行銷專業獲得碩士學位。
現任香港中文大學（深圳）副教授。
基本介紹
- 中文名：林小苗
- 職業：學者
- 畢業院校：德州大學阿靈頓分校
- 職位：副教授
人物經歷,教育背景,學術著作,
人物經歷
在他進入學術領域之前，曾多年於藥品及醫療行業擔任市場行銷經理。在加入於2017年9月1日加入香港中文大學（深圳）前，他曾在香港中文大學擔任副教授24年。
教育背景
美國德州大學阿靈頓分校市場行銷學博士
泰國法政大學市場行銷學碩士
泰國朱拉隆功大學醫藥科學學士
學術著作
“Empowering Chinese Service Employees: A Reexamination and Extension,” Journal of Global Marketing, Volume 21, Number 4, 2008, p. 271-291 (Sole author).
“How Market Orientation Affects Female Service Employees in Thailand,” Journal of Business Research, Volume 59, 2006, p. 54-61 (Sole author).
“Factors Affecting Managers’ Decision to Bribe: An Empirical Investigation,” Journal of Business Ethics, Volume 40, Number 3, 2002, p. 227-246 (Sole author).
“Consumers’ Brand Choice of Pharmaceutical Products During Economic Depression: An Empirical Investigation,” Journal of Pharmaceutical Marketing & Management, Volume 14, Number 1, 2001, p. 27-61 (Sole author).
“Factors Affecting the Adoption of Market Orientation by Employees: The Case of Thailand,” Journal of International Marketing, Volume 6, Number 1, 1998, p. 33-55 (Sole author).
“The Role of Outcome Quality as a Determinant of the Overall Service Quality in Different Categories of Service Industries,” Journal of Services Marketing, Volume 10, Number 2, 1996, p. 5-25 (Sole author).
“Factors Affecting the Doctor's Adoption of a New Pharmaceutical Product: An Empirical Investigation,” Journal of Pharmaceutical Marketing & Management, Volume 11, Number 2, 1996, p. 67-97 (Sole author).
“Modeling Organ Donation Behavior: A Test of the Theory of Planned Behavior Model,” Journal of Nonprofit & Public Sector Marketing, Volume 4, Number 3, 1996, p. 33-62 (Sole author).
