《普通高等教育十五國家級規劃教材·管理英語》是2007年高等教育出版社出版的圖書。
基本介紹
- 書名：普通高等教育十五國家級規劃教材·管理英語
- 頁數：224頁
- 出版社：高等教育出版社
- 出版時間：第2版 (2007年3月1日)
- 裝幀：平裝
- 開本：16
- 重量：381 g
圖書信息,內容簡介,目錄,
圖書信息
出版社: 高等教育出版社; 第2版 (2007年3月1日)
外文書名: English for Management
平裝: 224頁
正文語種: 英語, 簡體中文
開本: 16
ISBN: 9787040216288
條形碼: 9787040216288
尺寸: 25 x 19 x 1.4 cm
重量: 381 g
內容簡介
《普通高等教育"十五"國家級規劃教材?管理英語》旨在培養學生閱讀和翻譯管理專業英語材料的能力，內容涉及管理職能、人力資源評估、現金管理、質量管理、市場行銷等內容，全書由10個單元組成，每單元包括專業文獻閱讀與翻譯、涉外業務套用文模擬套寫和專業會話三部分。
目錄
Contents
Unit 1 Management Functions
Reading and Translating
Reading A：Management Functions
Reading B：A LeTer of Appointment
Simulated Writing——Business Letters
Listening and Speaking——Establishing Business Relationship
Unit 2 Personnel Management
Reading and Translating
Reading A：Current Assessment
Reading B：Job Description
Simulated Writing——Fax
Listening and Speaking——Inquiry and Offer
Unit 3 Finance Management
Reading and Translating
Reading A：Cash Management
Reading B：Alfman Manufacturing Company Income Statement
Simulated Writing——Quotation
Listening and Speaking——Order
Unit 4 Quality Management
Reading and Translating
Reading A：Total Quality Management
Reading B：Recruitment Ad
Simulated Writing——Commercial Invoice
Listening and Speaking——Setting Up a Joint Venture
Unit 5 Marketing Management
Reading and Translating
Reading A：Marketing
Reading B：A Customerization Ad
Simulated Writing——Bill of Exchange
Listening and Speaking—Technology Transfer&Technical Coopemtion
Unit 6 Banking Management
Reading and Translating
Reading A：Electronic Banking
Reading B：Letter of Credit
Simulated Writing——Application for Letter of Credit
Listening and Speaking—Payment
Unit 7 Insurance Management
Reading and Translating
Reading A：Insurable Risks
Reading B：Life Insurance Application to the COUNCIL Life Insurance Company
Simulated Writing—Insu rance Policy
Listening and Speaking——0nsurance and Claim
Unit 8 Securities Management
Reading and Translating
Reading A：The Stock Market
Reading B：1．Newspaper Stock Quotation
2．Newspaper Bond Quotation
Simulated Writing—Bill of Lading
Listening and Speaking——Packing and Shipment
Unit 9 Internationai Trade
Reading and Translating
Reading A：Tariff Protection
Reading B：Notice of Invitation for Bids
Simulated Writing—Sales Contract
Listening and Speaking——Signing a Contract Unit Business Ethics
Unit 10 Business Ethics
Reading and Translating
Reading A：Business Ethics
Reading B：Unfair and Deceptive Practices in Advertising
Simulated Writing—Inter-office Memos
Listening and Speaking——Management of a Joint Venture
Glossary
參考答案
參考譯文
