《新編商務英語信函寫作》內容涉及商務進出口業務中常用文體的基本知識，涵蓋了各類商務書信和電傳傳真的基本格式、常用語句及書寫技巧，並附有大量商務業務過程中各個環節往來的函電書信的實例，具體包括建立商務關係、詢盤、報價、推銷、還盤、成交、支付、裝運、保險、申訴、索賠、爭議等環節。《新編商務英語信函寫作》還簡明介紹了各類協定、契約格式的寫作方法及語言文字的專門用法特點。
基本介紹
- 書名：新編商務英語信函寫作
- 作者：方笑君 趙娟
- 出版日期：2012年2月1日
- 語種：簡體中文, 英語
- ISBN：9787509617670
- 品牌：經濟管理出版社
- 外文名：New business English letter writing
- 出版社：經濟管理出版社
- 頁數：263頁
- 開本：32
- 定價：28.00
內容簡介,圖書目錄,
內容簡介
《新編商務英語信函寫作》由經濟管理出版社出版。
圖書目錄
Chapter l Business Letter Writing
1.Format of Business Letters
（1）The Block Format
（2）The Indented Format
（3）The Semi-blocked Format
2.Format on Envelope
3.Structure of Business Letters
（1）Letterhead
（2）Reference and Date
（3）Inside Name and Address
（4）Attention Line
（5）Salutation
（7）Letter Body
（8）C（8）Complimentary Close
（9）Signature
（10）Enclosure
（11）Carbon Copy Notation
（12）Postscript
4.Principles for Business Writing
（1）ourtesy
（3）onciseness
（4）onsideration
（5）ompleteness
（6）oncreteness
（7）orrectness
Lxercises
Chapter 2 Establishing Business Relations
1.Importance of Business Relations
2.hannels of Finding Potential Customer
3.Tips on How to Write a Business Letter to Establish Business Relations
4.Letters for Establishing Business Relations
（1）An Introduction of an Exporter
（2）A Positive Reply from an Importer
（3）A Negative Reply from an Importer
（4）An Introduction of an Importer
（5）A Reply from an Exporter on Transferring Business
5.Some Useful Sentences on Establishing Business
（1）Source oflnformation
（2）Intention of Establishing Business Relations
（3）Self-introduction
（4）Closing
Exercises
Chapter 3 Enquiries and Replies
Chapter 4 Quotations and Offers
Chapter 5 Counter-offers
Chapter 6 0rder and Acceptance
Chapter 7 Terms of Payment
Chapter 8 Establishment of L/C and Amendment
Chapter 9 Packing
Chapter 10 Shipment
Chapter 11 Insurance
Chapter 12 Agency
Chapter 13 Complaints and Claims
Chapter 14 Sales Promotion
Chapter 15 Contracts and Agreements
參考答案
參考文獻
1.Format of Business Letters
（1）The Block Format
（2）The Indented Format
（3）The Semi-blocked Format
2.Format on Envelope
3.Structure of Business Letters
（1）Letterhead
（2）Reference and Date
（3）Inside Name and Address
（4）Attention Line
（5）Salutation
（7）Letter Body
（8）C（8）Complimentary Close
（9）Signature
（10）Enclosure
（11）Carbon Copy Notation
（12）Postscript
4.Principles for Business Writing
（1）ourtesy
（3）onciseness
（4）onsideration
（5）ompleteness
（6）oncreteness
（7）orrectness
Lxercises
Chapter 2 Establishing Business Relations
1.Importance of Business Relations
2.hannels of Finding Potential Customer
3.Tips on How to Write a Business Letter to Establish Business Relations
4.Letters for Establishing Business Relations
（1）An Introduction of an Exporter
（2）A Positive Reply from an Importer
（3）A Negative Reply from an Importer
（4）An Introduction of an Importer
（5）A Reply from an Exporter on Transferring Business
5.Some Useful Sentences on Establishing Business
（1）Source oflnformation
（2）Intention of Establishing Business Relations
（3）Self-introduction
（4）Closing
Exercises
Chapter 3 Enquiries and Replies
Chapter 4 Quotations and Offers
Chapter 5 Counter-offers
Chapter 6 0rder and Acceptance
Chapter 7 Terms of Payment
Chapter 8 Establishment of L/C and Amendment
Chapter 9 Packing
Chapter 10 Shipment
Chapter 11 Insurance
Chapter 12 Agency
Chapter 13 Complaints and Claims
Chapter 14 Sales Promotion
Chapter 15 Contracts and Agreements
參考答案
參考文獻
