《從0開始學創業：註冊財稅+運營管理+現金流管控》是清華大學出版社2022年出版的書籍。
基本介紹
- 中文名：從0開始學創業：註冊財稅+運營管理+現金流管控
- 作者：黃劍鋒
- 出版社：清華大學出版社
- ISBN：9787302581345
- 定價：69
內容簡介,圖書目錄,
內容簡介
在如今愈加開放的市場環境下，越來越多的人選擇自主創業。馬雲曾說過：“從創業的第一天起，你每天要面對的是困難和失敗，而不是成功。”俗話說“萬事開頭難”，不管做什麼事情都要做好充足的準備，如果沒有制訂計畫，在執行過程中就會出現各種各樣的問題。特別是創業初期，各個方面都需要規劃，包括註冊、財務、運營、招聘、產品設計等，這就要求創業者熟知與創業相關的各個領域的專業知識，避免讓自己“摸著石頭過河”。
本書是一本創業的“百科全書”，其中的方法和理論均為“乾貨”，案例充實，沒有過多的無用之語，猶如一位老者向青年進行語重心長的勸誡，又好像一位實幹的工匠在埋頭苦幹， 以身傳授經驗，讓小白創業者能快速讀懂“創業”二字，從而規避創業過程中的風險。
圖書目錄
上篇 註冊財稅篇
第1章 註冊流程：夯實基礎是首要任務 ································2
1.1 區分自然人、法人、董事、股東 ································2
1.2 選擇公司類型：提前做好功課 ····································4
1.3 確定公司名稱：簡單易記，朗朗上口 ·························5
1.4 確定註冊資金的額度 ··················································7
1.5 填寫與提交註冊資料 ··················································8
1.6 注意領證、刻章的相關事項 ·····································10
1.7 開立基本賬戶的流程 ················································11
1.8 註冊商標的流程 ·······················································12
1.9 申請領購發票的步驟 ················································14
第2章 註冊常識：從小處著手，把握全局 ··························15
2.1 公司與個體工商戶的差異 ·········································15
2.2 註冊費用的構成要素 ················································17
2.3 所有權與經營權的歸屬 ············································18
2.4 選擇代理註冊機構的方法 ·········································19
2.5 註冊地址與辦公地址 ··································································21
2.6 盤點公司註冊地址的證明材料 ····················································22
2.7 驗資時需要的資料 ·····································································23
2.8 識別空殼公司的技巧 ··································································24
第3章 財務術語：創業者必備基礎知識 ················································26
3.1 權責發生制 ················································································26
3.2 應付/應收賬款及其周轉天數 ····················································26
3.3 資產周轉率與資產負債率 ···························································28
3.4 直接成本與間接成本 ··································································29
3.5 賬面價值與賬面淨值 ··································································30
3.6 自下而上的預算編制 ··································································31
3.7 投資回報率與銷售回報率 ···························································31
3.8 成本收益分析 ············································································32
3.9 經濟增加值 ················································································33
3.10 財務槓桿 ·················································································33
3.11 財務報表三要素 ·······································································33
3.12 總分類賬 ·················································································35
第4章 財務重點：公司要把好“錢”關 ················································36
4.1 現金結算與銀行結算 ··································································36
4.2 代理記賬與專職會計 ··································································37
4.3 會計憑證與會計賬簿 ··································································39
4.4 賬戶與記賬方法 ·········································································40
4.5 發票和報銷事宜的處理辦法 ·······················································41
4.6 入賬有時差怎么辦 ·····································································43
4.7 固定資產和庫存管理 ··································································44
4.8 公司需要繳納的稅款 ··································································46
第5章 巧妙避稅：能省的部分一定要省 ················································50
5.1 通過技術入股的方式避稅 ···························································50
5.2 把重心放在電子商務上 ······························································51
5.3 重新進行流程設定 ·····································································52
目 錄
V
5.4 不要讓契約隨意作廢 ··································································52
5.5 只要有進項，就得有發票 ···························································53
5.6 無論如何不能耽誤報稅工作 ·······················································54
5.7 不要小看壞賬的作用 ··································································55
5.8 公司是否需要為預收賬款納稅 ····················································56
5.9 辦公場地：租賃優於購買 ···························································58
5.10 做慈善性捐贈有技巧 ································································59
5.11 多準備、多溝通，減少罰款······················································60
中篇 運營管理篇
第6章 項目為王：沒有好項目，創業只能屢屢失敗 ···························64
6.1 為什麼10%以下的利潤率很難生存下去 ····································64
6.2 既要低成本，又要高毛利率 ·······················································65
6.3 輕投入，又要有一定門檻 ···························································68
6.4 發現好多同行都賺到了錢 ···························································69
6.5 不一定能做大，但能小富 ···························································72
6.6 如何用最土的辦法找到好項目 ····················································73
第7章 模式模仿方法論：將考察的公司複製下來 ·······························77
7.1 生存都是問題，何談創新 ···························································77
7.2 同行不同利，跨年利不同 ···························································79
7.3 形易模仿，公司的“魂”是什麼 ················································81
7.4 “餓死師傅”為什麼是必然 ·······················································85
7.5 如何將局做大，將模式學透 ·······················································87
第8章 開公司初期，低調為公司省大錢 ················································91
8.1 “開張酒”可以一年後再喝 ·······················································91
8.2 請不起財務，代理記賬公司一樣做 ·············································94
8.3 選擇好辦公地址 ·········································································96
8.4 二手辦公設備，先省七成再說 ····················································98
8.5 人員少、能力弱沒事，能先幹著就行 ·······································100
第9章 產品品質度：對於多數老闆來說，極致是一條不歸路 ········104
9.1 產品品質標準設計 ···································································104
9.2 產品品質檢測流程設計 ····························································107
9.3 在保證庫存的基礎上提高產品質量 ···········································109
9.4 多出品與出一品 ·······································································112
9.5 客戶說可以，就可以 ································································115
9.6 先“活”下來，再提升 ····························································120
第10章 行銷推廣：多渠道行銷，以業績為先 ··································124
10.1 “人海戰術”是理想狀態 ·······················································124
10.2 3個人如何做到10個人的結果 ···············································126
10.3 不是每一份投入都有效 ··························································128
10.4 尋找新的利潤來源 ·································································131
10.5 產品分級銷售價格設計 ··························································133
第11章 招聘面試：雙方都滿意，不必大材小用 ······························135
11.1 招聘簡介如何寫才不虧員工，不虧公司 ··································135
11.2 公司堅決不錄用的紅線···························································136
11.3 80%的簡歷可以直接刪除 ·······················································138
11.4 面試公式化，畫好條條框框····················································139
11.5 現場面試流程及注意事項 ·······················································142
11.6 入職手續辦理不嚴格，風險到底在哪裡 ··································146
第12章 員工培訓：複製一種基礎性能力 ··········································148
12.1 強化記憶、強化操作是快速精通的方法 ··································148
12.2 培訓人員如何做示範 ······························································149
12.3 新人複述 ···············································································151
12.4 複述—找錯—複述—找錯—標準 ············································151
第13章 管理寬嚴有度：讓員工有壓力、有動力 ······························153
13.1 有效開會：有目標、有流程、有反饋 ·····································153
13.2 “三跟”：日跟進、周跟進、月跟進 ·····································155
13.3 年終獎捆綁績效 ·····································································156
13.4 季度獎如何發放才有效 ··························································159
下篇 現金流篇
第14章 現金流管理：公司命脈由自己決定 ······································162
14.1 永遠要清楚你賬戶里的現金額有多少 ·····································162
14.2 算出你的每月資金消耗率，在日曆上對這些數字進行標示 ······163
14.3 立即催款，千萬不要假設客戶正在向你的賬戶打款 ················164
14.4 請求客戶支付預付款和定金 ···················································167
14.5 6個月生存線 ·········································································169
14.6 3個月死亡線 ·········································································170
第15章 守攻兩本賬：給自己算賬 ······················································173
15.1 虧損與盈利問題歸根結底是算賬的問題 ··································173
15.2 什麼賬不應該算 ·····································································174
15.3 年度賬要看什麼 ·····································································175
15.4 應收賬款不計為收入，應付賬款計為支出 ······························177
第16章 極力壓縮支出：砍成本、裁成員、撤項目 ··························178
16.1 當現金耗盡時，損益表可以被稱作虛構的統計數據 ················178
16.2 面對現金流的問題，永遠要做一名保守者 ······························179
16.3 砍掉40%的支出 ····································································180
16.4 砍掉無法直接盈利的模組 ·············································· ········182
16.5 砍、裁、撤的極限 ·································································184
第17章 年輪生長：由松到密，每一步都算數 ··································186
17.1 無根之木，即使爆發也不長久 ················································186
17.2 精益創業，每天都用心工作 ···················································188
17.3 將8個小時全部用在工作上 ···················································190
17.4 用研究的方法去做工作 ··························································191
