《實用英語口語高頻話題：外貿英語口語》是2010年浙江大學出版社出版的圖書，作者是江海波、董亮。
基本介紹
- 書名：實用英語口語高頻話題：外貿英語口語
- 作者：江海波，董亮
- ISBN：9787308074629
- 類別：圖書>外語學習>職業/行業英語
- 頁數：256
- 出版社：浙江大學出版社
- 出版時間：2010-04-01
- 裝幀：平裝
- 開本：16
內容簡介,目錄,
內容簡介
《實用英語口語高頻話題：外貿英語口語》為學習外貿英語的人提供了大量真實、生動的素材，使在學習掌握語言技能的同時，了解現代國際外貿的現狀，以達到在體驗外貿中學習語言、提高外貿交際能力的目的。這一特色反映在選材上是豐富多彩的外貿內容，涉及現代市場經濟條件下外貿活動的各個方面和時代課題，如全球化、國際行銷、技術創新、行銷策略、企業文化、市場競爭、經營風險、危機管理、電子外貿等。
目錄
Part 1 Trade Preparations貿易準備
Unit 1 Demanding an Appointment要求會面
Unit 2 Fixing Time約定時間
Unit 3 Putting Off an Appointment推遲約會
Unit 4 Visiting Clients拜訪客戶
Unit 5 Booking Tickets票務預訂
Unit 6 Entertaining Customers陪客戶娛樂
Unit 7 Arranging Meetings安排會議
Part 2 Declaration ofMerchandise商品報關
Unit 1 Commodity Inspection商品檢驗
Unit 2 Packaging Inspection包裝檢驗
Unit 3 Business Visa商務簽證
Unit 4 Getting through Customs海關通關
Unit 5 Inspection at Customs海關檢查
Unit 6 International Revenue國際稅收
Unit 7 Departing and Entering a Country出境入境
Part 3 Foreign Trade Procedures外貿業務流程
Unit 1 Establishing Relationships建立關係
Unit 2 Inquiry詢盤
Unit 3 Offer發盤
Unit 4 Order訂貨
Unit 5 Payment付款方式
Unit 6 Insurance保險
Unit 7 Complaints索賠
Part 4 Trade Marketing外貿行銷
Unit 1 Trade Online網上交易
Unit 2 E-commerce電子商務
Unit 3 Market Research市場調研
Unit 4 Advertising Marketing廣告行銷
Unit 5 Trade Shows貿易展覽
Unit 6 Attending Trade Fairs參加商展
Unit 7 Product Presentation產品推介
Part 5 Deriving Sectors ofTrade外貿的衍生環節
Unit 1 Client Meetings客戶會議
Unit 2 Price Negotiation價格談判
Unit 3 Cargo Shipment貨物裝運
Unit 4 Disputed Arbitration爭議仲裁
Unit 5 Bid and Tender招標投標
Unit 6 Contract Signing契約簽訂
Unit 7 Trade Relations貿易關係
Part 6 Business Negotiations貿易談判
Unit 1 Process ofNegotiations談判進程
Unit 2 Bargaining Consignment Time商談交貨期限
Unit 3 Negotiations on Commission佣金洽談
Unit 4 ContractNegotiations契約談判
Unit 5 Negotiations onTrademark商標談判
Unit 6 Negotiations onAgency代理談判
Unit 7 Negotiations on Technology Transfer技術轉讓談判
Part 7 TradeProprieties外貿禮儀
Unit 1 Changing Plans改變計畫
Unit 2 Meeting and Seeing Off迎來送往
Unit 3 Room Check-in入住酒店
Unit 4 Introductions寒暄介紹
Unit 5 Business Treats商業宴請
Unit 6 Showing Visitors Around帶客參觀
Unit 7 Presenting Gifts禮尚往來
Part 8 Friendly Communications友好交往
Unit 1 Apologies and Replies道歉與應答
Unit 2 Thanks and Replies感謝與應答
Unit 3 Requests and Replies請求與應答
Unit 4 Congratulations and Compliments祝賀與讚美
Unit 5 Klatch聚會
Unit 6 Leave-taking告別
Unit 7 Business Letters商務信函
Unit 1 Demanding an Appointment要求會面
Unit 2 Fixing Time約定時間
Unit 3 Putting Off an Appointment推遲約會
Unit 4 Visiting Clients拜訪客戶
Unit 5 Booking Tickets票務預訂
Unit 6 Entertaining Customers陪客戶娛樂
Unit 7 Arranging Meetings安排會議
Part 2 Declaration ofMerchandise商品報關
Unit 1 Commodity Inspection商品檢驗
Unit 2 Packaging Inspection包裝檢驗
Unit 3 Business Visa商務簽證
Unit 4 Getting through Customs海關通關
Unit 5 Inspection at Customs海關檢查
Unit 6 International Revenue國際稅收
Unit 7 Departing and Entering a Country出境入境
Part 3 Foreign Trade Procedures外貿業務流程
Unit 1 Establishing Relationships建立關係
Unit 2 Inquiry詢盤
Unit 3 Offer發盤
Unit 4 Order訂貨
Unit 5 Payment付款方式
Unit 6 Insurance保險
Unit 7 Complaints索賠
Part 4 Trade Marketing外貿行銷
Unit 1 Trade Online網上交易
Unit 2 E-commerce電子商務
Unit 3 Market Research市場調研
Unit 4 Advertising Marketing廣告行銷
Unit 5 Trade Shows貿易展覽
Unit 6 Attending Trade Fairs參加商展
Unit 7 Product Presentation產品推介
Part 5 Deriving Sectors ofTrade外貿的衍生環節
Unit 1 Client Meetings客戶會議
Unit 2 Price Negotiation價格談判
Unit 3 Cargo Shipment貨物裝運
Unit 4 Disputed Arbitration爭議仲裁
Unit 5 Bid and Tender招標投標
Unit 6 Contract Signing契約簽訂
Unit 7 Trade Relations貿易關係
Part 6 Business Negotiations貿易談判
Unit 1 Process ofNegotiations談判進程
Unit 2 Bargaining Consignment Time商談交貨期限
Unit 3 Negotiations on Commission佣金洽談
Unit 4 ContractNegotiations契約談判
Unit 5 Negotiations onTrademark商標談判
Unit 6 Negotiations onAgency代理談判
Unit 7 Negotiations on Technology Transfer技術轉讓談判
Part 7 TradeProprieties外貿禮儀
Unit 1 Changing Plans改變計畫
Unit 2 Meeting and Seeing Off迎來送往
Unit 3 Room Check-in入住酒店
Unit 4 Introductions寒暄介紹
Unit 5 Business Treats商業宴請
Unit 6 Showing Visitors Around帶客參觀
Unit 7 Presenting Gifts禮尚往來
Part 8 Friendly Communications友好交往
Unit 1 Apologies and Replies道歉與應答
Unit 2 Thanks and Replies感謝與應答
Unit 3 Requests and Replies請求與應答
Unit 4 Congratulations and Compliments祝賀與讚美
Unit 5 Klatch聚會
Unit 6 Leave-taking告別
Unit 7 Business Letters商務信函
