《實用商務英語寫作》是2016年上海交通大學出版社出版的圖書。
基本介紹
- 中文名：實用商務英語寫作
- 作者：何明霞，何康民，嚴秋宜主編
- 出版社：上海交通大學出版社
- 出版時間：2016年
- 開本：16 開
- 裝幀：平裝
- ISBN：9787313132949
內容簡介,圖書目錄,
內容簡介
《實用商務英語寫作》旨在幫助英語專業本科學生掌握日常工作、學習和未來的求職過程中英語主要套用文體的寫作知識和技能而撰寫的教材。《實用商務英語寫作》分為“商務寫作與溝通”、“商務寫作文體”、“語言方法與寫作”、“商務信函寫作”、“工作相關寫作”、“商譽與社交寫作”、“日常辦公寫作”、“企業報告寫作”、“商務契約寫作“、“企業簡介”、“商業廣告”、“公司治理”、“商務建議”和“企業章程”十四章，對每種套用文體的介紹包括文體結構和寫作技巧、實用表達、實例和辭彙與術語，每章的結尾還配有情景寫作任務。
《實用商務英語寫作》也可作為非英語專業本科生的教材及參考書，可供大學英語教師、外企或合資企業工作人員和需要撰寫英語套用文者使用，具有較高的實用價值和參考意義。
圖書目錄
Chapter 1 Business Writing and Communication
1．1 Definition and Importance of Business Writing
1．2 General Steps for Business Writing
1．3 Principles for Effective Business Writing
1．4 Effective Communication
Exercises
Chapter 2 Business Writing Styles
2．1 Writing Style and Business Writing Style
2．2 The Tone in Business Writing
2．3 Conciseness in Business Writing
2．4 Tips for an Effective Business Writing Style
Exercises
Chapter 3 Language Skills and Writing Techniques
3．1 Language Skills
3．2 Writing Techniques
3．3 Tips for Business Writing
Exercises
Chapter 4 Business Letter Writing
4．1 Basics of Business Letter Writing
4．2 Suggestions for Selecting Words
4．3 Writing Skills
4．4 Examples of Business Letters
Exercises
Chapter 5 Job-Related Writings
5．1 Application Letter Writing
5．2 Memo and E-mail Writing
Exercises
Chapter 6 Goodwill and Social Letter Writings
6．1 Basic Business Letter Format
6．2 Letters of Congratulation
6．3 Thank You Letters
6．4 Apology Letters
6．5 Holiday Letters
Exercises
Chapter 7 Office Routine Letters
7．1 Invitation Letters
7．2 Introduction Letters
7．3 A Business Itinerary
7．4 Notification Letter
Exercises
Chapter 8 Business Report Writing
8．1 Classification of Business Report
8．2 Instructions for Writing Business Report
Exercises
Chapter 9 Contract Writing
9．1 Definition and Functions of Business Contract
9．2 Contract Formation
9．3 Breach of Contract
9．4 Main Clauses of Business Contract
9．5 Guidelines for Business Contract Writing
Exercises
Chapter 10 Company Profiles
10．1 Preparing a Company Profile
10．2 Structure of Company Profile
10．3 The Appropriate Style of Company Profile
10．4 Samples of Corporate Files
Exercises
Chapter 11 Business Advertisements
11．1 Six Laws of Small Business Advertising Success
11．2 Choosing Right Advertisement for Your Business
11．3 Choosing Right Media of Advertisement
11．4 How to Design an Advertisement
11．5 Language Features of Advertisement
Exercises
Chapter 12 Business Proposal
12．1 Types of Proposal
12．2 Managing Business Proposal
12．3 Writing a Business Proposal
12．4 Key Elements of Winning Business Proposals
12．5 Example of a Request for Proposal
Exercises
Chapter 13 Corporate Governance
13．1 Rights and Equitable Treatment of Shareholders
13．2 Codes and Guidelines
13．3 Mechanisms and Controls
13．4 Principles of Good Corporate Governance
13．5 Examples of Corporate Governance
Exercises
Chapter 14 Business Charter
14．1 Definition of Business Charter
14．2 Corporate Charter Number
14．3 Standard Business Charter Template
14．4 Example of Corporate Charter
Exercises
Keys to Exercises
