《大學英語外貿寫作》是2015年中國海洋大學出版社出版的圖書，作者是金澤林。
基本介紹
- 中文名：大學英語外貿寫作
- 作者：金澤林
- 出版社：中國海洋大學出版社
- ISBN：9787567009295
內容簡介,目錄,
內容簡介
《大學英語外貿寫作》主要介紹了商務信函的主要種類，外貿信函的正文，信函的主要組成部分，信函的附屬部分，信函的信封與格式，非文本的寫法；以及外貿英語寫作中英語商務信函的語言問題、商務信函的翻譯等。在內容選擇上力求全面，同時強調實用性、針對性，圍繞商務英語專業知識，提供大量商務環境中的真實材料，並結合商務英語寫作基礎知識、寫作方法和技巧、商務英語寫作及範例的講解，輔以有針對性地培養和強化學生實踐能力的練習，實現“教”“學”“做”一體化。適合作為大學外貿英語等相關專業教材。
目錄
Part 1 Basics of Business Writing
Chapter 1 Manuscript Format
I. Lay Out （Arrangement）
II. Word Division
III. Capitalization
Chapter 2 Punctuation
I. The Comma （，）
II. The Semicolon （;）
III. The Colon （：）
IV. The Apostrophe （'）
V. The Quotation Marks （ ）
VI. The Period （.）
VII. The Question Mark （?）
VIII. The Exclamation Point （！）
IX. The Dash （——）
X. The Parentheses （（ ））
XI. Square Brackets or Brackets （ [ ] ）
XII. The Ellipsis Mark （...）
xIII. The Slash （/）
XIV. Hyphen （-）
Chapter 3 Words
I. SpecialUsage of Nouns
II. Special Uses of Verbs
III. Special Uses of Adjectives and Adverbs
IV. Special Uses of Some Pronouns
V. Special Usage of Numerals
VI. Special Uses of Prepositions
Chapter 4 Sentences
I. Sentence Structure
II. Sentence Purpose
III. Phrases in Sentences
IV. Joining of Sentences
V. Effective Sentences
VI. Work for Variety in Sentences
Chapter 5 Business English Writing Style
I. Eliminate Redundancies and Unnecessary-Repeated Words
II. Cut Empty or Inflated Phrases
IU. Reduce Clauses to Phrases， Phrases to Single Words
IV. Prefer Short Sentences to Complex Sentences
V. Avoid Using Outdated Commercialese in Business Letters
Chapter 6 Language Skills and Writing Techniques
I. Comparison and Contrast
II. Cause and Effect
III. Condition
IV. Exemplification
V. Time， Process and Space
VI. Definition
VII. Classification and Division
VIII. Summarizing or Conclusion
IX. Precise Descriptions
X. Composition
XI. Impersonal Reporting
XII. Fact and Opinion
XIII. Proposition and Evidence
XIV. Inductive Approach
XV. Deductive Approach
Part 2 Practical Business Writing
Chapter 7 Writing Effective Business Letters
I. Cultivate the "YOU" Attitude
II. Organize Before You Write
III. Consider Tone and Level of Usage
IV. Follow the Standard Format Faithfully
V. Types of Business Letters
VI. A Word About Envelopes
Chapter 8 Employment Writing
I. Tips for Creating an R6sum6 or CV-Curriculum Vitae
II. Tips for Better R6sum6s
III. Standard R6sum6 Format
IV. A Short-Version R6sum6
V. Writing Appealing Job Application Letters
VI. Other Correspondence Related to Employment
Chapter 9 Correspondence for Entry to a College Abroad
I. Application Letters
II. Letters Conceming Reference/Recommendation
IU. Autobiography by Applicants
IV. Statement of Financial Support
V. Bank Statement
VI. Warrant of Attorney
VII. Application for Graduate Scholarships， Assistantships， Fellowships'
Chapter 10 Writing Lucid Memorandums
I. Routine Requests for Information and Favorable Responses
II. Routine Requests for Assistance and Favorable Responses
III. Giving Orders Straight to the Point
IV. Refused Requests for Information or Assistance
V. Refused Requests for Changes in Policies or Procedures
VI. Refused Claims Against the Company
VII. Persuasive Memorandum
Chapter 11 Summary （Precis） Writing
I. Uses of Summary Writing
II. Writing Procedures and Approaches
Chapter 12 Goodwill and Social Letters
I. Congratulatory Letters
II. Letters of Appreciation
III. Letters of Sympathy
IV. Letters of Condolence
V. Letters of Invitation
VI. Replies to Letters of Invitation
VII. Invitation Cards
VIII. Letters of Seasonal Greetings
Chapter 13 Office Routine Letters
I. Letters of Arranging Appointments
II. Replies to Letters Proposing Appointments
III. Letters of Introduction
IV. Letters Proposing Visits and Replies to Such Letters
V. Letters of Invitation
VI. Letters Related to the Details of Visits
VII. Itinerary/Program
VIII. Letters of Notification
Chapter 14 Sales Letters
I. Sales Letters Should Be of Language Characteristics
II. The Writer Should Be Clear on the Purpose and Get All Necessary Preparations
III. Sales Letters Should Be Composed of Main Content
IV. Sample Letters
V. Selling Yourself with Direct-Mail Letters
Chapter 15 Business Report Writing
I. Business Trip Reports
II. Progress Reports
III. Proposal Reports
IV. Periodical Reports
Chapter 16 Understanding and Interpreting Graphic Information
I. Types of Charts
II. Commonly Used Expressions for Describing Charts
III. Several Important Points for Showing Charts
Key to the Exercises
Bibliography
