外貿英語函電(2010年上海財經大學出版社出版書籍)

書籍信息,內容簡介,目錄,

書籍信息

ISBN:
978-7-5642-0738-0/F.0738
版次:
1
著(譯)者:
周琳
印張:
17
責任編輯:
張怡
開本:
16
字數:
338千字
出版日期:
2010-04-01
所屬叢書:
高職高專項目式實操規劃教材
紙書定價:
¥29.0


內容簡介

本書的主要特點是:
(1)以對外經貿商務活動的成交過程為主線;
(2)信函範例精選國際貿易活動的最新材料和實例;
(3)突出基本辭彙、句型和格式,學會撰寫規範的國際貿易函電;
(4)練習形式多樣化,有針對性,力求做到學以致用。
《外貿英語函電》共13章。第1章系統介紹了英文商務信函寫作的基本知識。第2~13章則遵循外貿常規流程,依次介紹業務關係建立、資信調查、詢盤和發盤、還盤和接受、訂單及其履行、支付方式、信用證、包裝、裝運、保險、索賠和理賠、貿易方式、業務契約訂立等內容。書後附有參考文獻和單元練習的參考答案。另外,我們為選擇《外貿英語函電》作教材的教師提供電子課件。

目錄

Chapter1BusinessLetterWriting/1
LearningAims/1
Section1/3
Section2/6
Section3/9
Notes/11
Exercises/13
Chapter2EstablishingBusinessRelations/15
LearningAims/15
Case2-1/17
Case2-2/19
Case2-3/20
Notes/21
IntroduceSentencePatterns/25
Exercises/27
Chapter3EnquiriesandReplies/32
LearningAims/32
Case3-1/34
Case3-2/36
Case3-3/38
Case3-4/40
Notes/42
Exercises/50
Chapter4OffersandCounteroffers/53
LearningAims/53
Case4-1/55
Case4-2/57
Case4-3/59
Case4-4/61
Case4-5/63
Notes/65
Exercises/74
Chapter5Acceptance/77
LearningAims/77
Case5-1/79
Case5-2/81
Case5-3/82
Case5-4/84
Case5-5/86
Notes/88
Exercises/97
Chapter6SendingProformaInvoice/101
LearningAims/101
Case6-1/102
Case6-2/105
Case6-3/107
Case6-4/108
Notes/110
Exercises/113
Chapter7ModesofModernCommunication/117
LearningAims/117
Section1Telegram/118
Section2Telex/120
Section3Fax/122
Section4Email/125
Notes/127
Exercises/131
Chapter8SalesPromotion/133
LearningAims/133
Case8-1/134
Case8-2/136
Case8-3/138
Case8-4/141
Notes/142
Exercises/143
Chapter9TermsofPayment/145
LearningAims/145
Case9-1/146
Case9-2/148
Case9-3/149
Case9-4/151
Case9-5/153
Notes/155
Exercises/157
Chapter10Packing/159
LearningAims/159
Case10-1/160
Case10-2/163
Case10-3/165
Case10-4/168
Notes/171
Exercises/174
Chapter11Insurance/178
LearningAims/178
Case11-1/180
Case11-2/182
Case11-3/185
Case11-4/187
Notes/190
Exercises/198
Chapter12Shipment/203
LearningAims/203
Case12-1/204
Case12-2/206
Case12-3/208
Case12-4/210
Notes/212
Exercises/214
Chapter13Complaints&Claims/216
LearningAims/216
Case13-1/217
Case13-2/219
Case13-3/222
Case13-4/224
Notes/226
Exercises/230
SuggestedAnswers/233
Chapter1/233
Chapter2/236
Chapter3/239
Chapter4/241
Chapter5/243
Chapter6/246
Chapter7/249
Chapter8/251
Chapter9/252
Chapter10/253
Chapter11/256
Chapter12/260
Chapter13/261

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