實用外貿英語函電(哈爾濱工業大學出版社出版的圖書)

《實用外貿英語函電》是2016.07出版的圖書，作者是潘立娟，高彩慧，崔淑娟。

基本介紹

• 書名：實用外貿英語函電
• 作者：潘立娟，高彩慧，崔淑娟
• 出版時間：2016.07

圖書信息

書名：實用外貿英語函電

作者： 潘立娟，高彩慧，崔淑娟 責編：丁桂焱

I S B N：978-7-5603-6080-5 定價：34.00元

出版日期：2016.07 開本：16

所屬叢書： 頁數：195

圖書分類：G.外語類 中圖分類：H語言、文字

內容簡介

外貿信函的書寫對業務的達成具有非常重要的作用。本書針對現代商務信函內容簡潔、 直接的要求及學生的實際需要編寫而成，內容清晰連貫、語言簡明。本書根據從事外貿行業 多年畢業生的寶貴工作經驗，在書中添加了一些實用的外貿知識及外貿信函書寫技巧，具有 較強的套用性。全書共13章，每章除提供必要的外貿知識及外貿信函寫作技巧之外，還設計 了大量習題，使學生能夠一邊學習，一邊練習。本書課時安排大約為96~128學時，教師可以 根據學生的實際學習情況及進度適當增減課堂練習。

本書內容豐富，語言簡單，尤其適合英語程度一般，想從事外貿行業並希望短期內提高外 貿信函寫作技巧的學生使用。同時也可作為外貿從業人員短期培訓使用的教材。

目錄

Chapter 1 Introduction

Part 1 Definitioof ForeigTrade

Part 2 ForeigTrade of theUnited States

Part 3 ForeigTrade of Cluna

Part 4 Process of Export and Import

Part 5 Methods of Developing Potential Customers

Chapter 2 Introductioof Companies

Part 1 General Introductioof Company

Part 2 Trading Companies

Part 3 Transnational Companies

Part 4 ForeigTrade Companies

Part 5 Offshore Companies

Part 6 Examples of Company Introduction

Chapter 3 Status Inquides

Part 1 General Introductioof Status Inquiry

Part 2 Necessity of Making Status Inquiry

Part 3 Importer Asking for Status Inquiry

Part 4 Reply to the Status Inquiry Private & Confidential

Part 5 Exporter Asking for Status Inquiry

Cbapter 4 Estabilshing Business Relations

Part 1 Developing Potential Customers

Part 2 Contacting after Fairs

Part 3 Introducing Advantaf；es of a Company

Part 4 Unable to Establish Business Relations

Cbapter 5 Inquiries

Part 1 Definitioof Inquiry

Part 2 Steps of Writing Inquiry Letters

Paut 3 Reply to New Inqruries

Part 4 Reply to Specific Inquiries

Part 5 Reply to Cenerallnquiries

Part 6 Following-up Inquiry from Existing Customers

Part 7 Recorrimending New Products

Part 8 Replies to FAQ

Chapter 6 Offers

Part 1 General Introductioof Offer

Part 2 Ways of Writing Offer Lette

Part 3 Firm Offer and Non-Firm Offer

Part 4 Prompt and Accurate Quotation

Part 5 Detailed and Professional Quotation

Chapter 7 Price Bargain

Part 1 Request for a Lower Price for a Repeat Order

Part 2 Request for a Lower Price for a Large Order

Part 3 Request for Good Prices for Long-Term Cooperation

Part 4 Request for Lower Prices after the Show

Part 5 RiseiSelling Price

Chapter 8 The Processing of Orders

Part 1 Final Price Confirmation

Part 2 Samples Preparation

Part 3 Packaging，Colors and Artwork

Part 4 Acceptance of aOrder

Part 5 Rejectioof aOrder

Part 6 Placing aOrder

Cbapter 9 Payment

Part 1 Remittance

Part 2 Collection

Part 3 Letter of Credit（L/C）

Part 4 Payment Negotiation

Chapter 10 Packing

Part 1 General Introductioof Packing

Part 2 Packing Requirements

Part 3 Packing Description

Cbapter 11 Shipment

Part 1 Shipment Arrangement

Part 2 Urging Shipment

Part 3 Postponement of Shinment or Partial Shinment

Part 4 Shipping Advice

Part 5 Bill of Lading

Chapter 12 Insurance

Part 1 General Introductioof Insurance

Part 2 Askinf；for Insurance at Seller's End

Part 3 Covering Insurance by the Seller

Part 4 Asking for Insurance at Buyer's End

Chapter 13 Claims and Complaints

Part 1 Generallntroductioof Claims and Complaints

Part 2 Complaining about Quality

Part 3 Complaining about Wrong Color

Part 4 Complaining about Late Delivery

Part 5 Reply：Apology and Solutions

Part 6 Reply to Claim for Compensation

Part 7 Refusing Request for Compensation

Appendix

Appendix 1 INCOTERMS2010

Appendix 2 Proforma Invoice

Appendix 3 Insurance Document

Appendix 4 Contract

Appendix 5 Notificatioof Documentary Credit