《國際行銷專業英語——商務專業英語系列叢書》是2006年對外經濟貿易大學出版社出版書籍，作者是江 春。
基本介紹
- 書名：國際行銷專業英語——商務專業英語系列叢書
- 作者：江 春
- ISBN：9787810787369
- 出版社：對外經濟貿易大學出版社
- 出版時間：2006.9
圖書信息,內容簡介,目錄,
圖書信息
【書名】:國際行銷專業英語——商務專業英語系列叢書 |
【作者】:江 春 |
【叢書名】: |
【版次/印次】:1/1 |
【出版日期】:2006.9 |
【ISBN】:9787810787369 |
【字數/頁數】:/330 |
【開本/紙張】:16/膠紙 |
【適用層次】: |
【定價】:34.00 |
內容簡介
作為消費者和未來行銷的實踐者,行銷意識和理念應當從學生時代開始培養。行銷的成功需要大量的企業策劃和推銷作為親身體驗和實踐，同時行銷也可以借鑑別人的理論和經驗。本書的編寫目的正是全面介紹行銷的經典理論和最新經驗的同時，幫助同學們學習英語。它適合財經類院校學生、商務英語專業學生、以及工商管理專業學生使用。通過閱讀此書，同學們在未來國際化的市場競爭環境中，或在未來進入職業生涯時，會發現你們所從事的市場調研、產品的定位和定價、品牌策略與推廣、市場的細分與區分、產品的促銷（包括自我行銷）與宣傳、廣告與客戶的溝通、事件行銷、游擊行銷、體驗行銷、關係行銷、體育贊助行銷、網路行銷、跨文化行銷等新興的行銷活動對你已不再陌生。
目錄
Unit One Introduction to Marketing
Unit Two Marketing Philosophies
Unit Three Marketing Myopia and Marketing Strategies
Unit Four How to Do Market Research
Unit Five Making Market Segmentation Work
Unit Six Developing a Brand Strategy
Unit Seven Differentiating with Unique Selling Proposition
Unit Eight New Product Development and Product Life Cycle Management
Unit Nine Pricing Strategies for Small Businesses
Unit Ten Effective Marketing Communications
Unit Eleven Advertising
Unit Twelve Pop-up Surveys to Measure Ad Effectiveness
Unit Thirteen Case History Marketing
Unit Fourteen Customer Lifetime Value
UNit Fifteen Integrated Marketing Campaign
Unit Sixteen Relationship Marketing for Higher Education
Unit Seventeen Event Marketing
Unit Eighteen Guerrilla Marketing
Unit Nineteen Winning Campaigns:Sports Marketing in the US
Unit Twenty Experience Marketing at Its Best
Unit Twenty-one Internet Marketing:User-Friendly Website Design
Unit Twenty-two Marketing in the International Context
Key to the Exercises
Unit Two Marketing Philosophies
Unit Three Marketing Myopia and Marketing Strategies
Unit Four How to Do Market Research
Unit Five Making Market Segmentation Work
Unit Six Developing a Brand Strategy
Unit Seven Differentiating with Unique Selling Proposition
Unit Eight New Product Development and Product Life Cycle Management
Unit Nine Pricing Strategies for Small Businesses
Unit Ten Effective Marketing Communications
Unit Eleven Advertising
Unit Twelve Pop-up Surveys to Measure Ad Effectiveness
Unit Thirteen Case History Marketing
Unit Fourteen Customer Lifetime Value
UNit Fifteen Integrated Marketing Campaign
Unit Sixteen Relationship Marketing for Higher Education
Unit Seventeen Event Marketing
Unit Eighteen Guerrilla Marketing
Unit Nineteen Winning Campaigns:Sports Marketing in the US
Unit Twenty Experience Marketing at Its Best
Unit Twenty-one Internet Marketing:User-Friendly Website Design
Unit Twenty-two Marketing in the International Context
Key to the Exercises
