《國際商務英語閱讀》是2006年國防工業出版社出版的圖書，作者是劉法公。
基本介紹
- 書名：國際商務英語閱讀
- 作者：劉法公
- ISBN：9787118048353
- 類別：圖書>外語學習>職業/行業英語
- 頁數：380
- 出版社：國防工業出版社
- 出版時間：2006-12-01
- 裝幀：平裝
- 開本：16
內容簡介,目錄,
內容簡介
《譽乃才喇國際商務英語獄坑閱讀》專門為英語專業培養複合型外語人才或商貿類各專業提高專業英語閱讀水平而精心設計編寫，選用純正的英語蘭請協國家出版物的英語語料，內容涵蓋國際貿易、國際行銷、國際金融、國際物流、商務談判、國際人力資源、商務環境等多個國際商務領域。全書共分11個單元，內容豐富，每單元有Text A（細讀）和Text B（泛讀）兩部分。Text A（細讀）讓讀者邊讀凳旋閥驗邊思考，邊讀邊舉付民提問，讀懂，讀透，掌握核心語言規律、重要辭彙、特殊詞語表達模式。Text B（泛地檔榆讀）設計檢驗讀者的主題篇章閱讀能力。書後還提供了練習參考答案。 《國際商務英語閱讀》適於作高等院校外貿英語、商務英語、國際貿易、國際金融、國際經濟管理等專業的英語閱讀教材，也可作MBA學生的專業閱讀選修課教材。 《國際商務英語閱讀》也是外經貿部門和經濟管理部門的工作人員的國際商務英語培訓教材或自學的重要參考書。
目錄
Unit 1 Business Negotiation & Export Contract
Text A
1.0 Preparation before Business Negotiation
1.1 Business Negotiation Itself
Exercise1
1.2 The Form of a Sales Contract
Exercise2
榜她頌1.3 Amendment of the L/C
1.4 Outward Notice and Insurance
1.5 Consignment Bill
1.6 Required Documents and Settlement of Payment
1.7 Methods of Payment
1.7 Financing Receivables
Exercise3
Text B
Passage 1 Negotiating
Passage 2 Step-by-Step Guide to Exporting
Unit 2 Marketing and Target Markets
Text A
2.0 Introduction
2.1 The Four Eras of marketing
2.2 The Value of Marketing
Exercise1
2.3 Marketing Environment
Exercise2
Exercise3
2.4 Target Market
Exercise4
2.5 Targeting the Market
……
Unit 3 Price Planning & Marketing Planning
Unit 4 Balance of Payments ^ Trade
Unit 5 Efficiency and Cost in Logistics
Unit 6 Changing Channels in Logistics
Unit 7 International Business Diplomacy
Unit 8 Export Strategy
Unit 9 Human Resource Management
Unit 10 The American Business System
Unit 11 Business and You
Keys to the Exercises
Text A
1.0 Preparation before Business Negotiation
1.1 Business Negotiation Itself
Exercise1
1.2 The Form of a Sales Contract
Exercise2
榜她頌1.3 Amendment of the L/C
1.4 Outward Notice and Insurance
1.5 Consignment Bill
1.6 Required Documents and Settlement of Payment
1.7 Methods of Payment
1.7 Financing Receivables
Exercise3
Text B
Passage 1 Negotiating
Passage 2 Step-by-Step Guide to Exporting
Unit 2 Marketing and Target Markets
Text A
2.0 Introduction
2.1 The Four Eras of marketing
2.2 The Value of Marketing
Exercise1
2.3 Marketing Environment
Exercise2
Exercise3
2.4 Target Market
Exercise4
2.5 Targeting the Market
……
Unit 3 Price Planning & Marketing Planning
Unit 4 Balance of Payments ^ Trade
Unit 5 Efficiency and Cost in Logistics
Unit 6 Changing Channels in Logistics
Unit 7 International Business Diplomacy
Unit 8 Export Strategy
Unit 9 Human Resource Management
Unit 10 The American Business System
Unit 11 Business and You
Keys to the Exercises
