商務英語聽說·第2冊

本套教材以中、美兩家公司之間的商務活動流程為線索,選取典型的國際商務工作場景,以“行動導向、項目引領、任務驅動、案例教學”的現代職教理念為依據進行結構設計,有機結合語言學習過程中的訓練、認知、鞏固和運用環節,以達到幫助學生訓練商務交際必要的職業能力的目的。本書為第2冊,涉及商務活動的中後期內容,包括投訴與索賠,解決爭端,代理與合資,參加展會,招標投標,旅遊觀光,告別送行和關係維護8個主題。

本套教材可作為職業院校涉外專業學生的商務英語聽說和口語教材,同時也可作為各類培訓資料,還可作為廣大英語愛好者和涉外商務人員的參考資料。 本套教材配有含背景介紹、聽力原文、練習答案的電子版輔導資料,PPT課件以及聽力音頻光碟等數位化資源,便於教師製作適用的教學課件、慕課或微課,開展翻轉課堂教學。

基本介紹

  • 書名:商務英語聽說·第2冊
  • ISBN:978-7-312-03733-7
  • 定價:30.00元
  • 出版時間:2015.08
  • 裝幀:平裝
目錄
Unit 1 Complaints and Claims1
Objectives1
Brainstorming2
Situational Conversations3
Conversation 1Making a Complaint on Wrong Delivery3
Conversation 2Lodging a Claim on Inferior Quality5
Conversation 3Refusing a Claim on Poor Packing8
Conversation 4Meeting Each Other Half Way10
Passage12
Useful Sentences13
Filing a Complaint or a Claim13
Entertaining a Claim13
Refusing a Claim14
Meeting Each Other Half Way14
Practical Training14
Business Cases17
Unit 2 Settling Disputes19
Objectives19
Brainstorming20
Situational Conversations21
Conversation 1Settling the Dispute Through Friendly Negotiation21
Conversation 2Settling the Dispute Through Arbitration23
Conversation 3Settling Disputes Through Conciliation26
Conversation 4Talking About the Arbitration Clauses27
Passage29
Useful Sentences30
Practical Training32
Business Cases34
Unit 3 Agency and Joint Venture38
Objectives38
Brainstorming39
Situational Conversations40
Conversation 1Sole Agency40
Conversation 2Renewing the Duration of General Agency42
Conversation 3Starting a Joint Venture44
Conversation 4Negotiating on a Joint Venture47
Passage50
Useful Sentences51
Sole Agency51
Renewing the Duration of a General Agency51
Starting a Joint Venture52
Negotiating on a Joint Venture52
Practical Training53
Business Cases55
Unit 4 Attending Trade Fairs57
Objectives57
Brainstorming58
Situational Conversations59
Conversation 1Talking About the Preparations Before a Trade Fair59
Conversation 2Applying for a Stand61
Conversation 3Talking About the Design of the Stand64
Conversation 4Introducing Products at the Trade Fair66
Passage68
Useful Sentences69
Talking about the Preparations before a Trade Fair69
Applying for a Booth70
Talking about the Design of the Booth70
Introducing Products at the Trade Fair70
Practical Training71
Business Cases75
Unit 5 Inviting Bids and Bidding76
Objectives76
Brainstorming77
Situational Conversations78
Conversation 1Inviting Prospective Bidders78
Conversation 2Inquiring about the Tender81
Conversation 3Making a Decision to Take Part in the Bid84
Conversation 4Winning the Bid86
Passage88
Useful Sentences89
Inviting Prospective Bidders89
Inquiring about the Tender90
Making a Decision to Take Part in the Bid90
Winning the Bid91
Practical Training91
Business Cases93
Unit 6 Sightseeing95
Objectives95
Brainstorming96
Situational Conversations97
Conversation 1Visiting the Terracotta Warriors and
Horses Museum97
Conversation 2Talking About a Visit to Guilin100
Conversation 3Paying a visit to the Forbidden City103
Conversation 4Going on a Tour to Taipei106
Passage108
Useful Sentences110
Visiting the Terracotta Warriors and Horses Museum110
Talking about a Visit to Guilin110
Paying a Visit to the Forbidden City111
Going on a Tour to Taipei111
Practical Training111
Business Cases114
Unit 7 Bidding Farewell116
Objectives116
Brainstorming117
Situational Conversations118
Conversation 1Saying Goodbye118
Conversation 2Farewell Dinner120
Conversation 3Checking out at the Hotel124
Conversation 4Seeing off at the Airport127
Passage130
Useful Sentences131
Saying Goodbye131
Farewell Dinner131
Checking out at the Hotel132
Seeing off at the Airport132
Practical Training132
Business Cases136
Unit 8 Maintaining Relationship138
Objectives138
Brainstorming139
Situational Conversations140
Conversation 1Trying to Make a Cooperation Pact140
Conversation 2Talking About Patterns of Maintaining Customer Relationship142
Conversation 3Dealing with a Bad Communication146
Conversation 4Budgeting for Maintaining Business Relationship149
Passage152
Useful Sentences154
Cultivating and Maintaining Customer Relationship154
Patterns of Maintaining Customer Relationship154
Dealing with a Bad Communication154
Budgeting for Maintaining Relationship155
Practical Training155
Business Cases159
References161

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