本套教材以中、美兩家公司之間的商務活動流程為線索，選取典型的國際商務工作場景，以“行動導向、項目引領、任務驅動、案例教學”的現代職教理念為依據進行結構設計，有機結合語言學習過程中的訓練、認知、鞏固和運用環節，以達到幫助學生訓練商務交際必要的職業能力的目的。本書為第1冊，涉及商務活動的中前期內容，包括接待外商，公司介紹，詢盤、報盤和還盤，接受與訂單，付款與發貨，包裝與運輸，商檢與保險，簽訂契約8個主題。
本套教材可作為職業院校涉外專業學生的商務英語聽說和口語教材，同時也可作為各類培訓資料，還可作為廣大英語愛好者和涉外商務人員的參考資料。 本套教材配有包含背景介紹、聽力原文、練習答案的電子版輔導資料，PPT課件以及聽力音頻光碟等數位化資源，便於教師製作適用的教學課件、慕課或微課，開展翻轉課堂教學。
圖書詳細信息:,目錄,
圖書詳細信息:
ISBN:978-7-312-03732-0
定價:30.00元
版本:1
裝幀:平裝
出版年月:201508
定價:30.00元
版本:1
裝幀:平裝
出版年月:201508
目錄
Unit 1 Receiving Business Partners(1)
Objectives(1)
Brainstorming(2)
Situational Conversations(3)
Conversation 1Meeting Business Partners at the Airport(3)
Conversation 2Taking Business Partners to Go Through Customs(5)
Conversation 3Settling Business Partners at the Hotel(8)
Conversation 4Dining with Business Partners(11)
Passage(14)
Useful Sentences(15)
At the Airport(15)
At the Customs(15)
At the Hotel(16)
At the Restaurant(16)
Practical Training(16)
Business Cases(18)
Objectives(1)
Brainstorming(2)
Situational Conversations(3)
Conversation 1Meeting Business Partners at the Airport(3)
Conversation 2Taking Business Partners to Go Through Customs(5)
Conversation 3Settling Business Partners at the Hotel(8)
Conversation 4Dining with Business Partners(11)
Passage(14)
Useful Sentences(15)
At the Airport(15)
At the Customs(15)
At the Hotel(16)
At the Restaurant(16)
Practical Training(16)
Business Cases(18)
Unit 2 Introducing the Company(21)
Objectives(21)
Brainstorming(22)
Situational Conversations(23)
Conversation 1Making a Company Presentation(23)
Conversation 2Showing the Visitor Around the Company(26)
Conversation 3Giving Product Introduction (1)(28)
Conversation 4Giving Product Introduction(2)(30)
Passage(32)
Useful Sentences(33)
Company Presentation(33)
Company Description(33)
Product Description(34)
Offering Discount(34)
Practical Training(34)
Business Cases(37)
Objectives(21)
Brainstorming(22)
Situational Conversations(23)
Conversation 1Making a Company Presentation(23)
Conversation 2Showing the Visitor Around the Company(26)
Conversation 3Giving Product Introduction (1)(28)
Conversation 4Giving Product Introduction(2)(30)
Passage(32)
Useful Sentences(33)
Company Presentation(33)
Company Description(33)
Product Description(34)
Offering Discount(34)
Practical Training(34)
Business Cases(37)
Unit 3 Inquiry, Offer and Counteroffer(39)
Objectives(39)
Brainstorming(40)
Situational Conversations(41)
Conversation 1Asking for the Price List(41)
Conversation 2Enquiring About a Quotation(43)
Conversation 3Offering a Price(45)
Conversation 4Making a Counteroffer(48)
Passage(50)
Useful Sentences(51)
Asking for the Price List(51)
Enquiring About a Quotation(51)
Offering a Price(52)
Making a Counteroffer(52)
Practical Training(53)
Business Cases(55)
Objectives(39)
Brainstorming(40)
Situational Conversations(41)
Conversation 1Asking for the Price List(41)
Conversation 2Enquiring About a Quotation(43)
Conversation 3Offering a Price(45)
Conversation 4Making a Counteroffer(48)
Passage(50)
Useful Sentences(51)
Asking for the Price List(51)
Enquiring About a Quotation(51)
Offering a Price(52)
Making a Counteroffer(52)
Practical Training(53)
Business Cases(55)
Unit 4 Acceptance and Orders(57)
Objectives(57)
Brainstorming(58)
Situational Conversations(59)
Conversation 1Accepting an Order(59)
Conversation 2Placing an Order(61)
Conversation 3Changing an Order(64)
Conversation 4Executing an Order(67)
Passage(69)
Useful Sentences(70)
Accepting an Order(70)
Placing an Order(70)
Changing and Turning Down an Order(71)
Executing an Order(71)
Practical Training(72)
Business Cases(73)
Objectives(57)
Brainstorming(58)
Situational Conversations(59)
Conversation 1Accepting an Order(59)
Conversation 2Placing an Order(61)
Conversation 3Changing an Order(64)
Conversation 4Executing an Order(67)
Passage(69)
Useful Sentences(70)
Accepting an Order(70)
Placing an Order(70)
Changing and Turning Down an Order(71)
Executing an Order(71)
Practical Training(72)
Business Cases(73)
Unit 5 Payment and Delivery(75)
Objectives(75)
Brainstorming(76)
Situational Conversations(76)
Conversation 1Talking on the Terms of Payment(77)
Conversation 2Talking on the Currency of the Payment(78)
Conversation 3Talking on the Date of Delivery(81)
Conversation 4Talking on the Reasons to Refuse the D/A or D/P(83)
Passage(84)
Useful Sentences(85)
Talking on the Terms of Payment(85)
Talking on the Currency of the Payment(86)
Talking on the Date of Delivery(86)
Talking on the Reasons to Refuse the D/A or D/P(87)
Practical Training(87)
Business Cases(89)
Objectives(75)
Brainstorming(76)
Situational Conversations(76)
Conversation 1Talking on the Terms of Payment(77)
Conversation 2Talking on the Currency of the Payment(78)
Conversation 3Talking on the Date of Delivery(81)
Conversation 4Talking on the Reasons to Refuse the D/A or D/P(83)
Passage(84)
Useful Sentences(85)
Talking on the Terms of Payment(85)
Talking on the Currency of the Payment(86)
Talking on the Date of Delivery(86)
Talking on the Reasons to Refuse the D/A or D/P(87)
Practical Training(87)
Business Cases(89)
Unit 6 Packing and Shipping(91)
Objectives(91)
Brainstorming(92)
Situational Conversations(93)
Conversation 1Discussing the Engines Packing(93)
Conversation 2Inspecting the Packing(95)
Conversation 3Talking about the Mode of Shipment(98)
Conversation 4Talking about Shipping Time and Suggesting Partial Shipment(99)
Passage(101)
Useful Sentences(102)
Discussing Packing of the Goods(102)
Inspecting Packing of the Goods(103)
Talking about the Ways of Transport(103)
Talking About Shipping Time(103)
Practical Training(104)
Business Cases(106)
Objectives(91)
Brainstorming(92)
Situational Conversations(93)
Conversation 1Discussing the Engines Packing(93)
Conversation 2Inspecting the Packing(95)
Conversation 3Talking about the Mode of Shipment(98)
Conversation 4Talking about Shipping Time and Suggesting Partial Shipment(99)
Passage(101)
Useful Sentences(102)
Discussing Packing of the Goods(102)
Inspecting Packing of the Goods(103)
Talking about the Ways of Transport(103)
Talking About Shipping Time(103)
Practical Training(104)
Business Cases(106)
Unit 7 Inspection and Insurance(108)
Objectives(108)
Brainstorming(109)
Situational Conversations(110)
Conversation 1Visiting a Plant(110)
Conversation 2Inspecting the Main Plant(112)
Conversation 3Talking about the Insurance(115)
Conversation 4Solving the Disputes(117)
Passage(120)
Useful Sentences(121)
Visit the Factory(121)
Inspect the Plant(121)
Insurance(122)
Resolving the Disputes(122)
Practical Training(123)
Business Cases(125)
Objectives(108)
Brainstorming(109)
Situational Conversations(110)
Conversation 1Visiting a Plant(110)
Conversation 2Inspecting the Main Plant(112)
Conversation 3Talking about the Insurance(115)
Conversation 4Solving the Disputes(117)
Passage(120)
Useful Sentences(121)
Visit the Factory(121)
Inspect the Plant(121)
Insurance(122)
Resolving the Disputes(122)
Practical Training(123)
Business Cases(125)
Unit 8 Signing a Contract(127)
Objectives(127)
Brainstorming(128)
Situational Conversations(129)
Conversation 1Discussing the Contract Clauses(129)
Conversation 2Amending the Contract Clauses(131)
Conversation 3Signing the Contract(135)
Conversation 4Hoping to Sign a Sole Agency Agreement(138)
Passage(141)
Useful Sentences(142)
Discussing the Contract Clauses(142)
Amending the Contract Clauses(143)
Signing the Contract(143)
Looking Forward to the Future Cooperation(144)
Practical Training(144)
Business Cases(147)
References(149)
Objectives(127)
Brainstorming(128)
Situational Conversations(129)
Conversation 1Discussing the Contract Clauses(129)
Conversation 2Amending the Contract Clauses(131)
Conversation 3Signing the Contract(135)
Conversation 4Hoping to Sign a Sole Agency Agreement(138)
Passage(141)
Useful Sentences(142)
Discussing the Contract Clauses(142)
Amending the Contract Clauses(143)
Signing the Contract(143)
Looking Forward to the Future Cooperation(144)
Practical Training(144)
Business Cases(147)
References(149)
