《商務英語精讀Ⅱ》是2012年首都經濟貿易大學出版社出版的圖書。
基本介紹
- 書名：商務英語精讀Ⅱ
- 作者：鄭燕平，吳樺主編
- 出版社：首都經濟貿易大學出版社
- 出版時間：2012年7月1日
- 開本：16 開
- 裝幀：平裝
- ISBN：9787563820016
內容簡介,圖書目錄,
內容簡介
《高等院校商務英語專業核心課精品系列教材：商務英語精讀（第2冊）》對話以兩家虛擬的中外企業之間的相互交往並逐步開展業務為主線，內容涉及外企業日常經營、管理、行銷和外貿業務操作等方面。本冊是第二冊。
圖書目錄
Unit 1 Economic Integration
Section One: Business Communications
Making an Appointment
Section Two: Text
Levels of Economic Integration
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Factors Driving Global Economic Integration
Unit 2 The Multinational Firms
Section One: Business Communications
Establishment of Business Relations
Section Two: Text
The Role of Multinational Enterprises
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
The Effects of MNEs on Host and Home Economies
Unit 3 Balance of Payments
Section One: Business Communications
At the Banquet
Section Two: Text
Balance of Payments Accounting
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
The Accounts of the Balance of Payments
Unit 4 Tariff Barriers
Section One: Business Communications
Shopping
Section Two: Text
Types of Tariff Barriers
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five= Business Reading
Forms of Trade Barriers
Unit 5 Non-Tariff Barriers
Section One: Business Communications
Sightseeing at the Great Wall
Section Two: Text
Non-Tariff Barriers
Section Three: Exercises
Section Four= Biz Fueling Station
Section Five= Business Reading
ASEAN's Efforts to Eliminate NTBs
Unit 6 GATT and WTO
Section One: Business Communications
Price Inquiry
Section Two: Text
The World Trade Organization
Section Three: Exercises
Section Four= Biz Fueling Station
Section Five= Business Reading
Controversy over the WTO
Unit 7 Basics of Management
Section One: Business Communications
Definition of Management
Section Two: Text
What is Management?
Section Three: Exercises
Section Four= Biz Fueling Station
Section Five: Business Reading
A Case of Management: Starbucks
Unit 8 Roles of Management
Section One: Business Communications
Talking About Managerial Roles
Section Two: Text
What Do Managers Do?
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
The Dell Way of Management
Unit 9 Managing in a Global Environment
Section One: Business Communications
What's Wrong with Our Company?
Section Two: Text
Managing in a Global Environment
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Global Marketing into 21st Century
KEY TO EXERCISES
附錄（Appendix）
