新編商務英語精讀4

新編商務英語精讀4

《新編商務英語精讀4》是2006年2月1日高等教育出版社出版的圖書。

基本介紹

  • 書名:新編商務英語精讀4
  • 頁數: 400頁
  • 出版社:高等教育出版社
  • 出版時間:2006年2月1日
圖書信息,內容簡介,目錄,

圖書信息

出版社: 高等教育出版社; 第1版 (2006年2月1日)
叢書名: 新編商務英語系列叢書
平裝: 400頁
正文語種: 英語
開本: 16
ISBN: 9787040188585
條形碼: 9787040188585
尺寸: 22.8 x 17.6 x 2.6 cm
重量: 540 g

內容簡介

《新編商務英語精讀(4)》為“新編商務英語系列叢書”之一。《新編商務英語精讀4(學生用書)》共10個單元,每單元由閱讀I(ReadingI)、閱讀II(ReadingⅡ)以及擴展性練習(Extended Activities)組成。《新編商務英語精讀4(學生用書)》旨在尋求語言能力培養和商務英語知識學習的最佳結合點,即在全面培養學生英語語言綜合能力的同時,熟悉各種商務活動,了解商務方面的知識。本叢書適用於商務英語專業的學生。《新編商務英語精讀4(學生用書)》另配錄音磁帶。

目錄

Unit 1 Advertisement
Reading I Advertising
ReadingⅡThe Mixed Blessing of Advertising Technology
Extended Activities
Function and Structure:Persuasion
Practical Reading:Language of Advertising
Basic Writing:Sentence Writing
Additional Vocabulary
Business VvbrJd
Humor time
Unit 2 Business Communication
Reading I How to Write Magnetic Sales Letters
ReadingⅡ Using Audience Analysis to Adapt Your Message
Extended Activities
Function and Structure:Expressions at the Post Office
PracticaJ Reading:Leaflet:Swift Service
Basic Writing:Sentence Writing(萬)
AdditionaJ Vocabulary
Business World
Humor time
Unit 3 Organizational Culture
Reading I The Organizational Culture and the Discourse
Community
ReadingⅡHonda of America
Extended Activities
Function and Structure:Expressing Curiosity&Asking for
Jnformation
Practical Reading:A Case Study
Basic Writing:Topic Sentence
Additional Vocabulary
Business World
Humor time
Unit 4 Family
Reading I Magic of a Full Moon
Reading 11 The“New Father”——No Real Role Reversal
Extended Activities
Function and Structure:Explanation
Practical Reading:Advertisements for Properties
Basic Writing:Unity and Coherence
Additional Vocabulary
Business World
Humor time
Unit 5 Sightseeing
Reading I Big Fun
Reading 11 Follow Summer Waterfalls
Extended Activities
Function and Structure:Expressions for Sightseeing
Practical Reading:Itinerary
Basic Writing:Paragraph Development
Additional Vocabulary
Business Wodd-
HIJmor time
Unit 6 Public Relations
Reading I Public Relations
Reading 11 A General Introduction to Public Relations
Extended Activities
Function and Structure:Expressions at a HoteJ
Practical Reading:HoteJ Brochures
Basic Writing:Telephone Messages
AdditionaJ Vocabulary
Business World
Humor Time
Unit 7 Modern Office
Reading I The Modern Office
ReadingⅡ Rule Number One:Clear That Desk
Extended Activities
Function and Structure:Receiving Guests
Practica Reading:the Communicative Processes
Basic Writing:Notes
Additionaf Vocabulary
Business World
Flumor Time
Unit 8 Production
Reading I New Process Designs
ReadingⅡThe Two Basic Methods of Production
Extended Activities
Function and Structure:Describing Products
PracticaJ Reading:Production Activities
Basic Writing:Memos
AdditionaJ Vocabulary
Business World
Humor Time
Unit 9 Automobiles
Reading I Cars:On a Road to Nowhere
ReadingⅡ Merging Hand—made Craftsmanship with World—class
Manufacturing
Extended Activities
Function and Structure:Travef by Car
PracticaJ Reading:Car Ads
Basic Writing:E-mails
AdditionaJ Vocabulary
Business World
Humor Time
Unit 10 Insurance
Reading I Types of Insurance
Reading 11 Basic Insurance Concepts
Extended Activities
Function and Structure:Conversational Strategies
PracticaJ Reading:Jnsurance Fbrm
Basic Writing:Fax
AdditionaI Vocabulary
Business World
Humor Time

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