商務英語報刊選讀（第2版）

圖書信息

商務英語報刊選讀(第2版)

作者：董曉波

定價：39元
印次：2-1
ISBN：9787512116115
出版日期：2017.09.01
印刷日期：2017.09.19

內容簡介

本書旨在對學習者進行全面而嚴格的商務英語基礎理論教育及英語語言技能培訓，讓學習者在閱讀和理解商務英語文章的基礎上，既能學習豐富的商務知識，又能熟悉一些商務方面的英語表達，以便提高跨文化商務交際水平。

目錄

Unit1CapitalMarkets1

TextABankingIndustry1

TextBStockExchange10

SupplementaryReadingAmericanStockMarkets—ReversalofFortune18

Unit2InternationalMarketing22

TextABusinessPlanning—MarketingPlanning22

TextBSupportingOf?ineCampaignLauncheswithOnlineMarketing30

SupplementaryReadingOnline-couponFirms—GrouponAnxiety36

Unit3BusinessElite42

TextATheResurrectionofSteveJobs

—ThatWhichDoesNotKilltheBossofAppleSeemstoMakeHimStronger…………42

TextBAnnMoore:TheCEOofTime48

SupplementaryReadingSteveJobsandtheiPadofHope

—Apple’sInnovationMachineChurnsoutAnotherGame-changingDevice53

Unit4E-Commerce62

TextAInE-Commerce，MoreIsMore62

TextBTheAlibabaE-CommerceEmpire69

SupplementaryReadingOnlineShopping:SellingBecomesSociable75

Unit5EconomicGlobalizationandMultinationalCorporation80

TextAGlobalizationvsEconomicSovereignty80

TextBTheWorld’sTopChoice—

ChinaRemainstheMostPopularDestinationforForeignDirectInvestment88

SupplementaryReadingMcDonald’sEyesGrowingPresenceinLocalMarket93

Unit6EconomicRegulationsandLaw98

TextAUSSets21stCenturyGoal:BuildingaBetterPatentOf?ce98

TextBAnti-TrustLawTreats“AllFirmsEqually”over140CasesHandled:

RulesinLinewithInternationalPrinciples105

SupplementaryReadingChinaE-CommerceGiantLaunchesCampaigntoFightOnlinePiracy112

Unit7HumanResourcesManagement118

TextACapturingtheStateofHumanResourcesinanAnnualReport118

TextBTheTechEffectonHumanResources127

SupplementaryReadingRiskManagementandHumanResourcesTeamuptoCutAbsenceCosts134

Unit8AdvertisingandPublicity145

TextAInternetAdvertising145

TextBBeijingTriestoPushBeyond“MadeinChina”151

SupplementaryReadingTheHarderHardSell160

Unit9Training173

TextATrainingtheTrainer173

TextBTrainingNeedsAssessment:AMustforDevelopinganEffectiveTrainingProgram181

SupplementaryReadingAnInnovativeMethodforRole-speci?cQuality-trainingEvaluation191

Unit10CorporateCulture198

TextAWhatIsCorporateCulture?198

TextBFourStepstoGoGreenLikeeBay—StartingwithEmployees206

SupplementaryReadingTheFallofaCorporateQueen212

Unit11BusinessEthicsandCorprateSocialResponsibility219

TextATheCorporateResponsibilityCommitment219

TextBControversialChemicalPosesChallengeforColgate-Palmolive226

SupplementaryReadingToyotaRecall:FiveCriticalLessons235