Unit 1 Introduction to English Business Letter Writing 2 Knowledge Objective 2 Skill Objective 2 Warm Up 2 Business Situational Design 3 Specimen Letters 3 Notes 5 Trade Terms and Typical Sentences 10 Practice Training 10 Skill Training 11
Unit 2 Establishing Business Relations 12 Knowledge Objective 12 Skill Objective 12 Warm Up 12 Business Situational Design 13 Specimen Letters 13 Notes 14 Trade Terms and Typical Sentences 17 Practice Training 18 Skill Training 20 Summary of Project 21
Project Ⅱ Price Negotiation 25
Unit 3 Enquiry 26 Knowledge Objective 26 Skill Objective 26 Warm Up 26 Business Situational Design 26 Available the following Integrative DVD GPS 27 Specimen Letters 27 Notes 28 Trade Terms and Typical Sentences 29 Practice Training 31 Skill Training 33
Unit 4 Offer 34 Knowledge Objective 34 Skill Objective 34 Warm Up 34 Business Situational Design 34 Specimen Letters 35 Notes 37 Trade Terms and Typical Sentences 38 Practice Training 40 Skill Training 42
Unit 5 Counter-offer 44 Knowledge Objective 44 Skill Objective 44 Warm Up 44 Business Situational Design 44 Specimen Letters 45 Notes 46 Trade Terms and Typical Sentences 48 Practice Training 49 Skill Training 51
Unit 6 Acceptance of Orders 53 Knowledge Objective 53 Skill Objective 53 Warm Up 53 Business Situational Design 53 Specimen Letters 54 Notes 55 Trade Terms and Typical Sentences 56 Practice Training 58 Skill Training 60 Summary of Project 61
Project Ⅲ Signing Contract 69
Unit 7 Sales Confirmation 70 Knowledge Objective 70 Skill Objective 70 Warm Up 70 Business Situational Design 70 Specimen Letters 71 Notes 74 Trade Terms and Typical Sentences 75 Practice Training 77 Skill Training 79 Summary of Project 80
Project Ⅳ Payment 81
Unit 8 Terms of Payment 82 Knowledge Objective 82 Skill Objective 82 Warm Up 82 Business Situational Design 82 Specimen Letters 83 Notes 84 Trade Terms and Typical Sentences 86 Practice Training 87 Skill Training 89
Unit 9 Letter of Credit 90 Knowledge Objective 90 Skill Objective 90 Warm Up 90 Business Situational Design 91 Specimen Letters 91 Notes 92 Trade Terms and Typical Sentences 94 Practice Training 96 Skill Training 98 Summary of Project 99
Project Ⅴ Fulfillment of Contract 103
Unit 10 Packing 104 Knowledge Objective 104 Skill Objective 104 Warm up 104 Business Situational Design 106 Specimen Letters 106 Notes 108 Trade Terms and Typical Sentences 110 Practice Training 112 Skill Training 114
Unit 11 Shipment 116 Knowledge Objective 116 Skill Objective 116 Warm Up 116 Business Situational Design 117 Specimen Letters 118 Notes 119 Trade Terms and Typical Sentences 121 Practice Training 122 Skill Training 124
Unit 12 Insurance 125 Knowledge Objective 125 Skill Objective 125 Warm Up 125 Business Situational Design 126 Specimen Letters 126 Notes 129 Trade Terms and Typical Sentences 130 Practice Training 131 Skill Training 133 Summary of Project 133
Project Ⅵ Follow up Management 139
Unit 13 Complaints and Claims 140 Knowledge Objective 140 Skill Objective 140 Warm Up 140 Business Situational Design 141 Specimen Letters 141 Notes 143 Trade Terms and Typical Sentences 145 Practice Training 146 Skill Training 148
Unit 14 Settlement of Dispute 149 Knowledge Objective 149 Skill Objective 149 Warm up 149 Business Situational Design 149 Specimen Letter 150 Notes 151 Trade Terms and Typical Sentences 154 Practice Training 156 Skill Training 158
Chapter1 Layout of a Business Letter Chapter2 Establishing of Business Relations Chapter3 Enquiry,Offer and Counter-offer Chapter4 Sending of Proforma Invoice Chapter5 Modes of Modern Communication Chapter6 Sales Promotion Chapter7 Terms of Payment Chapter8 Packing Chapter9 Insurance Chapter10 Shipment Chapter11 Complaints & Claims 參考譯文及答案附錄 附錄A Frequently Used Codes for Country and Area 附錄B Commonly Used Telex Abbreviations 參考文獻