商務英語函電(人民郵電出版社出版的圖書)

商務英語函電(人民郵電出版社出版的圖書)

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為培養高職高專學生的職業能力和技能,本書遵循實用性、可操作性原則,結合外經貿業務的特點,選材力求實用、新穎。全書分為6個項目,共14個單元。項目一介紹商務英語函電的基本寫作要素及如何建立業務關係;項目二介紹價格談判,包括詢盤、報盤、還盤和受盤;項目三介紹契約簽訂;項目四介紹付款方式;項目五介紹契約履行;項目六介紹後續管理,包括申訴與理賠,以及解決商事爭端。每個單元末尾都附有適量的練習題和綜合實訓題,以幫助學生鞏固所學內容。本書最後還配有總複習題,以便讀者在完成本書學習後進行自我檢測。

基本介紹

  • 書名:商務英語函電
  • 作者:龍朝暉 馬健美 主編
  • ISBN:978-7-115-28817-2
  • 頁數:198 頁
  • 定價:27.00 元
  • 出版社:人民郵電出版社
  • 出版時間:2013年1月
  • 裝幀:平裝
  • 開本:16 開
內容提要,目錄,圖書信息1,基本信息,內容簡介,圖書信息2,基本信息,內容提要,圖書目錄,圖書信息3,基本信息,章節目錄,內容簡介,圖書信息4,基本信息,內容簡介,圖書目錄,圖書信息5,基本信息,內容簡介,圖書目錄,

內容提要

為培養高職高專學生的職業能力和技能,本書遵循實用性、可操作性原則,結合外經貿業務的特點,選材力求實用、新穎。全書分為6個項目,共14個單元。項目一介紹商務英語函電的基本寫作要素及如何建立業務關係;項目二介紹價格談判,包括詢盤報盤還盤受盤;項目三介紹契約簽訂;項目四介紹付款方式;項目五介紹契約履行;項目六介紹後續管理,包括申訴與理賠,以及解決商事爭端。每個單元末尾都附有適量的練習題和綜合實訓題,以幫助學生鞏固所學內容。本書最後還配有總複習題,以便讀者在完成本書學習後進行自我檢測。
本書提供電子課件、教學大綱、習題集及參考答案、模擬試卷等配套資料,索取方式參見“配套資料索取說明”,本書還有配套的精品課程網站,供讀者學習時參考。
本書適合高職高專商務英語專業、國際貿易專業、國際商務專業、涉外文秘專業等學生使用,也可供從事國際商事工作的人員參考使用。

目錄

ProjectⅠ Business Development 1
Unit 1 Introduction to English Business Letter Writing 2
Knowledge Objective 2
Skill Objective 2
Warm Up 2
Business Situational Design 3
Specimen Letters 3
Notes 5
Trade Terms and Typical Sentences 10
Practice Training 10
Skill Training 11
Unit 2 Establishing Business Relations 12
Knowledge Objective 12
Skill Objective 12
Warm Up 12
Business Situational Design 13
Specimen Letters 13
Notes 14
Trade Terms and Typical Sentences 17
Practice Training 18
Skill Training 20
Summary of Project 21
Project Ⅱ Price Negotiation 25
Unit 3 Enquiry 26
Knowledge Objective 26
Skill Objective 26
Warm Up 26
Business Situational Design 26
Available the following Integrative DVD GPS 27
Specimen Letters 27
Notes 28
Trade Terms and Typical Sentences 29
Practice Training 31
Skill Training 33
Unit 4 Offer 34
Knowledge Objective 34
Skill Objective 34
Warm Up 34
Business Situational Design 34
Specimen Letters 35
Notes 37
Trade Terms and Typical Sentences 38
Practice Training 40
Skill Training 42
Unit 5 Counter-offer 44
Knowledge Objective 44
Skill Objective 44
Warm Up 44
Business Situational Design 44
Specimen Letters 45
Notes 46
Trade Terms and Typical Sentences 48
Practice Training 49
Skill Training 51
Unit 6 Acceptance of Orders 53
Knowledge Objective 53
Skill Objective 53
Warm Up 53
Business Situational Design 53
Specimen Letters 54
Notes 55
Trade Terms and Typical Sentences 56
Practice Training 58
Skill Training 60
Summary of Project 61
Project Ⅲ Signing Contract 69
Unit 7 Sales Confirmation 70
Knowledge Objective 70
Skill Objective 70
Warm Up 70
Business Situational Design 70
Specimen Letters 71
Notes 74
Trade Terms and Typical Sentences 75
Practice Training 77
Skill Training 79
Summary of Project 80
Project Ⅳ Payment 81
Unit 8 Terms of Payment 82
Knowledge Objective 82
Skill Objective 82
Warm Up 82
Business Situational Design 82
Specimen Letters 83
Notes 84
Trade Terms and Typical Sentences 86
Practice Training 87
Skill Training 89
Unit 9 Letter of Credit 90
Knowledge Objective 90
Skill Objective 90
Warm Up 90
Business Situational Design 91
Specimen Letters 91
Notes 92
Trade Terms and Typical Sentences 94
Practice Training 96
Skill Training 98
Summary of Project 99
Project Ⅴ Fulfillment of Contract 103
Unit 10 Packing 104
Knowledge Objective 104
Skill Objective 104
Warm up 104
Business Situational Design 106
Specimen Letters 106
Notes 108
Trade Terms and Typical Sentences 110
Practice Training 112
Skill Training 114
Unit 11 Shipment 116
Knowledge Objective 116
Skill Objective 116
Warm Up 116
Business Situational Design 117
Specimen Letters 118
Notes 119
Trade Terms and Typical Sentences 121
Practice Training 122
Skill Training 124
Unit 12 Insurance 125
Knowledge Objective 125
Skill Objective 125
Warm Up 125
Business Situational Design 126
Specimen Letters 126
Notes 129
Trade Terms and Typical Sentences 130
Practice Training 131
Skill Training 133
Summary of Project 133
Project Ⅵ Follow up Management 139
Unit 13 Complaints and Claims 140
Knowledge Objective 140
Skill Objective 140
Warm Up 140
Business Situational Design 141
Specimen Letters 141
Notes 143
Trade Terms and Typical Sentences 145
Practice Training 146
Skill Training 148
Unit 14 Settlement of Dispute 149
Knowledge Objective 149
Skill Objective 149
Warm up 149
Business Situational Design 149
Specimen Letter 150
Notes 151
Trade Terms and Typical Sentences 154
Practice Training 156
Skill Training 158
Summary of Project 158
REVISION 160
參考答案 167
主要參考文獻 194
配套資料索取說明 195

圖書信息1

基本信息

書 名: 商務英語函電
商務英語函電(人民郵電出版社出版的圖書)
作 者:房玉靖
出版時間: 2009年11月
ISBN: 9787302210412
開本: 16開
定價: 29.00 元

內容簡介

《商務英語函電》遵循實用性和可操作性的原則,結合外經貿工作的行業特點和專業英語學習的需要,在選材上注重前瞻性,著眼於行業新理念、新方法、新術語的導入,在編寫內容上注重系統性、科學性和廣泛性,兼顧不同程度的讀者精心設計各模組,涵蓋國際貿易實際操作中各個環節的信函寫作,力求教學內容與外經貿行業的職業能力要求相一致,與職業標準相銜接。
全書採用模組教學,包含16個模組,首先簡要介紹外貿信函和電子郵件的基本要素、格式和寫作技巧,然後針對外經貿進出口流程的主要環節逐一呈現知識點和相關實例與實訓。《商務英語函電》適用於高職高專商務英語、國際貿易、國際商務等專業學生使用,也可供從事外經貿和國際商務工作的人員參考使用。

圖書信息2

基本信息

作者孫志祥 主編
商務英語函電(人民郵電出版社出版的圖書)
ISBN:10位[7810909274]13位[9787810909273]
出版日期:2007-8-1
定價:28.00元

內容提要

本書共由12個單元和附錄組成,每單元均由相關知識與寫作指南、示範閱讀、常用術語和表達以及交際園地等部分組成。相關知識和寫作指南部分適當介紹了與主題相關的專業知識,詳細闡述了寫作原則和要領。示範閱讀部分主要選取了具有代表性的範例供讀者閱讀與賞析,在閱讀中體味與把握寫作原則和要領。常用術語和表達部分主要是常見的專業術語和表達方式,供讀者查詢與記憶。交際園地部分包括翻譯、完形填空和案例分析。其中,英漢翻譯練習旨在在翻譯的同時熟記一些常用句型,漢英翻譯練習旨在盤活一些常用辭彙和句型;完形填空部分旨在鞏固常用辭彙結構,增強商務英語語感;案例分析部分重在通過具體商務情形分析磨練在商務語境下套用英語解決實際問題的能力。此外,附錄部分主要供教學拓展之用。

圖書目錄

Unit1IntroductiontoBusinessCommunication
1.1PrinciplesforBusinessWriting
1.2BusinessLetterStyleandFormat
1.3SampleLetters
1.4UsefulTermsandExpressions
1.5CommunicationLaboratory
Unit2EstablishingBusinessRelations
2.1Introduction
2.2CreditEnquiries
2.3InformationtoBeContained
2.4SampleLetters
2.5UsefulTermsandExpressions
2.6CommunicationLaboratory
Unit3EnquiriesandReplies
3.1GeneralIntroductiontoEnquiriesandReplies
3.2BasicPrinciplesforSendingEnquiriesandReplies
3.3StructuresofEnquiriesandReplies
3.4SampleLetters
3.5UsefulTermsandExpressions
3.6CommunicationLaboratory
Unit4Quotations,OffersandCounteroffers
4.1GeneralIntroductiontoQuotations,OffersandCounteroffers
4.2DifferencebetweenQuotationsandOffers
4.3GuidelinesforOffers
4.4GuidelinesforCounteroffers
4.5SampleLetters
4.6UsefulTermsandExpressions
4.7CommunicationLaboratory
Unit5OrdersandTheirExecution
5.1GeneralIntroductiontoOrders
5.2BasicContentsofOrders
5.3RepliestoOrders
5.4SampleLetters
5.5UsefulTermsandExpressions
5.6CommunicationLaboratory
Unit6Payment
6.1PaymentMethodsforIntemationalTrade
6.2ExamplesofTermsofPaymentinContracts
6.3LetterofCredit
6.4SampleLetters
6.5UsefulTermsandExpressions
6.6CommunicationLaboratory
Unit7Packing
7.1GeneralIntroductiontoPacking
7.2PackingContainersUsedinInternationalTrade
7.3Marks
7.4ExamplesofTermsofPackinginContracts
7.5PackingList
7.6LettersonPacking
7.7SampleLetters
7.8UsefulTermsandExpressions
7.9CommunicationLaboratory
Unit8Shipment
8.1TrampandLiner
8.2TransportDocuments
8.3ShippingAdvice
8.4TermsofShipmentinContracts
8.5SampleLetters
8.6UsefulTermsandExpressions
8.7CommunicationLaboratory
Unit9Insurance
9.1Introduction
9.2WritingGuide
9.3SampleLetters
9.4UsefulTermsandExpressions
9.5CommunicationLaboratory
Unit10Complaints,ClaimsandAdjustments
10.1GeneralIntroductiontoComplaints,ClaimsandAdjustments
10.2PrinciplesforMakingComplaints,ClaimsandAdjustments
10.3StructuresofComplaints,ClaimsandAdjustments
10.4SampleLetters
10.5UsefulTermsandExpressions
10.6CommunicationLaboratory
Unit11Contracts
11.1DraftingContracts
11.2SampleContracts
11.3UsefulTermsandExpressions
11.4CommunicationLaboratory
Unit12DocumentationinInternationalTrade
12.1Introduction
12.2CommercialDocuments
12.3TransportationDocuments
12.4FinanceDocuments
12.5OtherDocuments
12.6UsefulTermsandExpressions
Appendix1ForeignTradeLawofthePeople'sRepublicofChina
Appendix2UniformCustomsandPracticeforDocumentaryCredits,UCP600
Appendix3UNConventionofContractsfortheInternationalSaleofGoods
References

圖書信息3

基本信息

書名:商務英語函電(高職類)
商務英語函電(人民郵電出版社出版的圖書)
作 者: 王維平
出版時間: 2013-02-26
978-7-111-41047-8
開本: 16開
價: 18.00元
本書配有電子課件

章節目錄

Chapter1 Layout of a Business Letter
Chapter2 Establishing of Business Relations
Chapter3 Enquiry,Offer and Counter-offer
Chapter4 Sending of Proforma Invoice
Chapter5 Modes of Modern Communication
Chapter6 Sales Promotion
Chapter7 Terms of Payment
Chapter8 Packing
Chapter9 Insurance
Chapter10 Shipment
Chapter11 Complaints & Claims
參考譯文及答案附錄
附錄A Frequently Used Codes for Country and Area
附錄B Commonly Used Telex Abbreviations
參考文獻

內容簡介

本書是普通高等教育“十一五”國家級規劃教材,是省級精品課程“外貿英語函電”的配套教材,是根據高等職業教育“強化
技能,貼近崗位”的特點和要求,在第1版基礎上修訂而成的。本書內容涵蓋商務書信基礎知識以及建立業務關係、商
務談判、訂立契約、付款方式、包裝、保險、裝運、投訴和索賠等外貿業務流程。每章涉及一個外貿行業,遵循了“
套用性原則”,突出了外貿信函技能的訓練。每章包括學習目標、背景知識、案例分析(常用短語和典型例句、樣信)
、小技巧、補充閱讀、常犯錯誤、生詞表、行業辭彙、信函注釋及練習等10個部分。
本書可作為高等職業院校商務英語、國際貿易等相關專業的教材,也可作為在職人員的培訓用書,還可作為成人高
校學生的自學用書。

圖書信息4

基本信息

書名:商務英語函電
ISBN:780181276
作者:胡鑒明編
出版社:中國對外經濟貿易大學出版社
定價:48
頁數:477
出版日期:2004-8-1
版次: 1
開本:16開

內容簡介

本書特色如下:(1)它能理論聯繫實際, 比如在付款條件、商品包裝和信用證的套用等章節,都有簡明扼要的理論分析,讓讀者對有關事實和做法既知其然,亦能知其所以然。(2)在商務傳真(Fax)與電子郵件(E—mail)寫作方面,既詳細介紹這種最現代化的電子通訊方式的套用知識,又準確地描述它們的特點和特有的寫作規格,尤其是對電子郵件的文稿組織,作了深入細緻的分析。與課文配套的練習題是選用大量國際商務活動最新的資料和實例編寫而成, 以幫助學習者學會掌握這門最現代化的通訊技巧,使本書具有更強的時代感。(3)它還特辟了一章(第19章),對主要的外貿單證如商業單據、金融單證、官方單證以及其他有關單證如“船長收據”“不列入黑名單證明”等等,作歸納、回應式的說明, 以加深讀者對外貿單據、金融單證的理解。以上所有這些特點使得本書除了作為教材之外,具有更強的實際套用價值和參考價值,是一本便捷的業務工具書。開本 16開字數 568千字頁數 477頁

圖書目錄

PART ONE
Chapter One Introduction
Chapter Two The Layout of Business Letters
Section 1 Introduction
Section 2 Language Style
Section 3 Format of Business Letters
Section 4 Layout of the Common Blocked Lines forBusiness Letters
Section 5 Addressing Envelopes
Chapter Three Establishment of Business Relations and Credit
Status Enquiries
Section 1 Establishment of Business Relations
Section 2 Credit Status Enquiries
Section 3 Useful Expressions
Chapter Four Enquiry and Offer
Section 1 Enquiry
Section 2 Guidelines for Writing Enquiries
Section 3 Reply to Enquiries: Offer
Section 4 Important Notes on an Offer
Section 5 Guidelines for replying to enquiries
Section 6 Specimen Letters
Section 7 Useful Expressions
Chapter five Response to Offers
Section 1 Declining an Offer
Section 2 Guidelines for Declining an Offer
Section 3 Conditional Acceptance: Counter-offer
Section 4 Guidelines for Writing Counter-offer Letters
Section 5 Entire Acceptance
Section 6 Guidelines for Writing Acceptance Letters
Section 7 Specimen Letters
Section 8 Useful Expressions
Chapter Six Order Placing &Replies to Orders
Section 1 Introduction
Section 2 How to Place an Order
Section 3 Confirmation of an Order
Section 4 Useful Expressions
Chapter Seven International Business Contract
Section 1 A Brief Introduction to International BusinessContract
Section 2 The Contract Heading
Section 3 The Recitals
Section 4 The Main Body of a Contract
Section 5 The Validation of a Contract
Section 6 Specimens of Contract
Section 7 Useful Expressions
Chapter Eight Terms of Payment
Section 1 Payment Instruments
Section 2 Method of Payment
Section 3 Specimen Letters
Section 4 Useful Expressions
Chapter Nine Letter of Credit
Section 1 Introduction
Section 2 Parties in a Letter of Credit
Section 3 Contents of a Letter of Credit
Section 4 Categories of Letters of Credit
Section 5 Basic Documentary Procedure of L/C
Section 6 Characteristics of Settlement by L/C
Section 7 Payment Terms in the Contract
Section 8 Specimens of L/C
Section 9 Specimen Letters Concerning L/C
Section 10 Useful Expressions
Chapter Ten Shipment and Ocean Bill of Lading (B/L)
Section 1 Ocean Transport
Section 2 Terms of Shipment in the Contract and theCovering L/C
Section 3 Types of Ocean Bills of Lading
Section 4 Contents of Ocean B/L and Its Making
Section 5 Specimen Letters
Section 6 Useful Expressions
Chapter Eleven Packing
Section 1 The Importance of Packing in Foreign Trade
Section 2 Packing Terms in Foreign Trade
Section 3 Different Kinds of Transportation Packing andTheir Packaging Containers
Section 4 Packing Marks
Section 5 Packing List & Weight List
Section 6 Specimen Letters
Section 7 Useful Expressions
Chapter Twelve Insurance
Section 1 Insurance in Foreign Trade
Section 2 Marine Insurance
Section 3 Types of Coverage
Section 4 Effecting Insurance
Section 5 Specimen Letters
Section 6 Useful Expressions
Chapter Thirteen Complaints, Disputes and Claims
Section 1 Definition of Complaints, Disputes and Claims
Section 2 Different Types of Complaints, Disputes and Claims
Section 3 Specimen Letters
Section 4 Useful Expressions
Chapter Fourteen Agency
Section 1 Introduction
Section 2 Relations Between Principal and Agent
Section 3 What to Be Covered in Agency Agreement
Section 4 Specimen Letters
Section 5 Useful Expressions
Chapter Fifteen Quality Terms
Section 1 Introduction
Section 2 Means to Express Quality
Section 3 Terms of Quality
Section 4 Quality Guarantee
Section 5 Specimen Letters
Section 6 Useful Expressions
Chapter Sixteen Quantity Terms
Section 1 The Importance of Quantity Clause
Section 2 Units of Measures and Weights
Section 3 The Calculation of the Weight of Goods
Section 4 The Application of Quantity Terms
Section 5 Specimen Letters
Section 6 Useful Expressions
Chapter Seventeen Commodity Categorization and Price Terms
Section 1 Categorization of Trading Commodities
Section 2 Survey on International Trade Practice
Section 3 Price Terms Commonly Used in International Trade
Section 4 Specimen Letters
Section 5 Useful Expressions
Chapter Eighteen Business Fax and E-mail Writing
Section 1 Introduction
Section 2 Fax
Section 3 E-mail
Section 4 Useful Expressions
Chapter Nineteen Documentation in International Trade
Section I Introduction
Section 2 Kinds of International Trading Documents
Section 3 Issues Concerning Documents
Section 4 Specimens
Section 5 Useful Expressions
PART TWO
Exercises
Key to Exercises
Reference

圖書信息5

基本信息

書名:商務英語函電
原價: 28.50元
作者:王俊
出版日期:2011年8月1日
ISBN:9787566301154
頁碼:220

內容簡介

全書圍繞商務實踐的主要流程分為四個部分,內容包括書信結構、業務磋商、契約履行、和貿易形式。每個部分各自成章,又相互聯繫,涵蓋面廣,層次清楚,邏輯性強,在材料的組織上,力爭選取反應實踐中一些最新變化和做法的材料,增加有益於學習者只是和技能訓練題的比重;在內容安排上,儘可能理論聯繫時間,做到準確精煉,深入淺出,突出實用性和可操作性,以鞏固深化所述理論,引導學習者進行訓練,讓他們熟練掌握各章節的重點與難點。每課都附有生詞、短語注釋,相關例句和外貿業務中常用的專業詞組,有利於學習者靈活運用。練習內容豐富,形式活潑,通過大量訓練,提高學習者對商務英語函電的熟悉程度和實際操作能力,為日後正確、流暢、高質量地進行對外商務交流打下基礎,因篇幅有限,每封書信我們僅選取正文部分作為教學內容,其他部分未一一給出,特此說明。

圖書目錄

PART ONE LAYOUT OF BUSINESS LETTERS /1
PART TWO BUSINESS NEGOTIATION / 15
Chapter 1 Establishment of Business Relations / 15
Lesson 1 A Letter from an Exporter / 16
Lesson 2 A Letter from an Importer / 20
Lesson 3 Sales Promotion / 24
Lesson 4 An Invitation Letter / 26
Chapter 2 Enquiries, Offers and Counter-offers / 32
Lesson 5 (A) A General Inquiry / 34
(B) AReply / 34
Lesson 6 A Specific Inquiry / 38
Lesson 7 A Reply to an Inquiry / 42
Lesson 8 Making an Offer / 46
Lesson 9 A Reply to an Inquiry about Insurance / 50
Lesson 10 A Counter-offer on Price / 55
Lesson 11 Acceptance of a Counter-offer / 60
Lesson 12 Declining Request for Price Reduction / 63
Lesson 13 Asking for Payment by T/T / 66
Lesson 14 Declining D/A Payment / 70
Lesson 15 ACounter-offeronPacking / 73
Chapter 3 Conclusion of Business / 82
Lesson 16 An Acceptance Letter / 83
Lesson 17 Placing an Order / 87
Lesson 18 A Reply to an Order / 90
Lesson 19 Sending a Sales Contract / 93
Lesson 20 Counter Signature / 97
PART THREE EXECUTION OF CONTRACT / 105
Chapter 4 Payment / 105
Lesson 21 Urging Payment / 106
Lesson 22 (A) Urging an L/C / 109
(B) Advising Establishment of L/C / 110
Lesson 23 ASampleofL/C / 115
Lesson 24 Asking for L/C Amendment / 120
Lesson 25 Asking for L/C Extension / 125
Chapter 5 Shipment / 130
Lesson 26 Urging Shipment / 131
Lesson 27 Asking for Partial Shipment / 135
Lesson 28 Alteration in Shipping Arrangement / 137
Lesson 29 Sending Shipping Advice / 141
Chapter 6 Insurance / 148
Lesson 30 Covering Insurance for the Buyer / 149
Lesson 31 Applying for Insurance / 152
Chapter 7 Commodity Inspection and Customs Declaration / 157
Lesson 32 Inspection of Imported Food / 158
Lesson 33 Customs Declaration / 161
Chapter 8 Complaints and Claims / 170
Lesson 34 Complaint about Wrong Delivery / 171
Lesson 35 Settlement of a Complaint / 174
Lesson 36 Claim for Damaged Goods / 177
Lesson 37 Claim for Inferior Quality / 181
Lesson 38 Declining a Claim / 184
PART FOUR OTHER TRADE FORMS / 191
Chapter 9 OtherTrade Forms / 191
Lesson39 (A) Asking for Sole Agency / 192
(B)AReply / 193
Lesson 40 Compensation Trade / 196
Lesson 41 Processing Trade / 199
Lesson 42 Joint Venture / 201
Lesson 43 Invitation to Bid / 206
Appendices / 213

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