- Zhang Q andKZ Zhou(2013), “Governing interfirm knowledge transfer in the Chinese market: The interplay of formal and informal mechanisms,” Industrial Marketing Management, in press
- Sheng S,KZ Zhou, and Leopold Lessassy (2013), “NPD speed vs. innovativeness: The contingent impact of institutional and market environments,” Journal of Business Research,in press (PDF)
- Ju M,KZ Zhou, GY Gao, J Lu (2013), “Technological capability growth and performance outcome: Foreign versus local firms in China,” Journal of International Marketing, 21(2), 1-16 (lead article).
- Lee RP, andKZ Zhou(2012), “Is Product Imitation Good for Firm Performance? An Examination of Product Imitation Types and Contingency Factors,” Journal of International Marketing, 20(3), 1-16 (lead article). (PDF)
- Bao Y, X Chen, andKZ Zhou(2012), “External Learning, Market Dynamics, and Radical Innovation: Evidence from China’s High-Tech Firms,” Journal of Business Research, 65(8), 1226-1233. (PDF)
- Bao Y, S Sheng, andKZ Zhou(2012), “Network-Based Market Knowledge and Product Innovativeness,” Marketing Letters, 23(1), 309-324. (PDF)
- Zhou, KZand CB Li (2010), “How Strategic Orientation Influences the Building of Dynamic Capability in Emerging Economies,” Journal of Business Research, 63(3), 224-231 (PDF)
- Li, JJ andKZZhou(2010), “How Foreign Firms Achieve Competitive Advantage in the Chinese Emerging Economy: Managerial Ties and Market Orientation,” Journal of Business Research, 63(8), 856-862 (PDF)
- Zhou, KZ,J Brown, and C Dev (2009), “Market Orientation, Competitive Advantage, and Firm Performance: A Demand-based View,” Journal of Business Research, 62(11), 1063-1070 (PDF)
- Su, C.,K.Z. Zhou, N. Zhou, and J.J. Li (2008), “Understanding the Role of Spousal Fairness in Predicting Spousal Influence Dynamics,” Journal of the Academy of Marketing Science, 36(3): 378-394. (PDF)
- Poppo, L.,K.Z. Zhou,and T. Zenger (2008), “Examining the Conditional Limits of Relational Governance: Specialized Assets, Performance Ambiguity, and Long-Standing Ties,” Journal of Management Studies, 45(7), 1195-1216 (PDF)
- Zhou, K.Z.and K. Nakamoto (2007), “The Effect of Enhanced and Unique Features on New Product Preference: The Moderating Role of Product Familiarity,” Journal of the Academy of Marketing Science, 35(1): 53-62 (PDF)
- Zhou, K.Z.and C.B. Li (2007), “How Does Strategic Orientation Matter in Chinese Firms?” Asia Pacific Journal of Management, 24(4), 447-466 (PDF)
- Gao, G.Y.,K.Z. Zhou, and C.K. Yim (2007), “On What Should Firms Focus in Transitional Economies? A Study of the Contingent Value of Strategic Orientations in China ,” International Journal of Research in Marketing, 24(1), 3-15, lead article. (PDF)
- Zhou, K.Z.(2006), “Innovation, Imitation, and New Product Performance: The Case of China ,” Industrial Marketing Management, 35(3): 394-402. (PDF)
- Bao, Y.,K.Z. Zhou,and N. Zhou (2006), “Social Alienation in a Transitional Economy: Antecedents and Impact on Attitude toward Social Reform,” Journal of Business Research, 59(9), 990-998. (PDF)
- Li, J.,K.Z. Zhou, S. Lam, and D. Tse (2006), “Active Trust Building of Local Senior Managers in International Joint Ventures,” Journal of Business Research, 59(1), 73-80. (PDF)
- Zhou, K.Z, G. Gao, Z. Yang and N. Zhou (2005), “Developing Strategic Orientation in China : Antecedents and Consequences of Market and Innovation Orientations,” Journal of Business Research, 58(8), 1049-1058. (PDF)
- Yang, Z., S. Cai,K.Z. Zhou, and N. Zhou (2005), “Development and Validation of an Instrument to Measure User Perceived Service Quality of Information Presenting Web Portals,” Information and Management, 42(4), 575-589. (PDF)
- Zhou, K.Z., J. Li, and N. Zhou (2004), “Employee’s Perceptions of Market Orientation in a Transitional Economy: China as an Example,” Journal of Global Marketing, 17(4), 5-22. (PDF)
- Bao, Y.,K. Z. Zhou, and C. Su (2003), “Face Consciousness and Risk Aversion: How Do They Affect Consumer Decision-Making?” Psychology and Marketing, 20(8), 733-755. (PDF)
- Zhou, K. Z., C. Su, and Y. Bao (2002), “A Paradox of Price-Quality and Market Efficiency: A Comparative Study of the U.S. and China Markets,” International Journal of Research in Marketing, 19 (4), 349-365. (PDF)
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