基本介紹
- 中文名：可穿戴設備：移動的智慧型化生活
- 作者：徐旺
- 出版社：清華大學出版社
- 出版時間：2016年1月
- 定價：59.8 元
- ISBN：9787302405108
內容簡介,圖書目錄,
內容簡介
本書緊扣“可穿戴設備”主題，從可穿戴設備的發展、產業鏈、類型、投資等方面著手，全面剖析了可穿戴設備行業。從橫向案例線看，本書通過可穿戴設備產業鏈的上下40 多家企業100多個產品案例，以及600 多張精美圖片，向讀者展示了可穿戴設備在生活、健康、醫療等領域的
套用；從縱向經營線看，通過剖析可穿戴設備的優勢亮點、客戶定位、類型創新、投資機會等，幫助讀者徹底認識和玩轉可穿戴設備。
全書分為10 章，具體內容包括：可穿戴設備的概論、可穿戴設備的產業鏈分析、運動健身類可穿戴設備、醫療保健類可穿戴設備、社交娛樂類可穿戴設備、寵物類可穿戴設備、安全保護類可穿戴設備、可穿戴設備在新領域的套用以及可穿戴設備的投資機會。
本書內容全面、詳細，適合於想要了解可穿戴行業、進軍可穿戴行業以及想從巨頭身上學習經驗的企業，也適合喜歡高科技設備、喜歡嘗試新鮮事物、想要通過高科技改變吃、住、行、游、購、娛方式的個人。
圖書目錄
第1 章 前世今生，可穿戴設備一見傾心 ·································· 1
1.1 可穿戴設備是什麼 ························································2
1.1.1 可穿戴設備的概念 ···············································2
1.1.2 可穿戴設備的特徵 ···············································3
1.2 可穿戴設備的發展歷程 ···················································5
1.2.1 雛形：20 世紀60~70 年代 ····································5
1.2.2 起步：20 世紀80 年代~ 20 世紀末 ·························6
1.2.3 發展：21 世紀初至今 ···········································8
1.3 可穿戴設備的發展趨勢 ················································· 11
1.3.1 不斷創新的移動網際網路時代 ································· 11
1.3.2 健身設備將持續流行 ··········································12
1.3.3 更多形式和品牌將出現 ·······································13
1.3.4 設計更強調時尚性 ·············································13
1.3.5 物聯網將與設備聯動 ··········································14
1.3.6 設備的價格將會下降 ··········································15
1.4 可穿戴設備的機遇與挑戰 ··············································15
1.4.1 國外的機遇與挑戰 ·············································16
1.4.2 國內的機遇與挑戰 ·············································18
第2 章 產業分析，處處皆有賺錢機會 ····································21
2.1 上游產業鏈：可穿戴設備的開始 ·····································22
2.1.1 感測器：產業鏈的點金石 ····································22
2.1.2 晶片：產業鏈的重要基石 ····································29
2.1.3 柔性組件：主流顯示技術 ····································35
2.1.4 電池：可穿戴設備的原動力 ·································37
2.1.5 非晶態合金：堅硬的保護傘 ·································39
2.2 中游產業鏈：互動式解決方案 ········································41
2.2.1 電聲行業：歌爾聲學 ··········································42
2.2.2 DMS 服務：環旭電子 ·········································43
2.2.3 語音技術：科大訊飛 ··········································44
2.2.4 高新科技：數碼視訊 ··········································45
2.2.5 麥克風技術：共達電聲 ·······································47
2.2.6 無線通信：海能達 ·············································48
2.2.7 RFID 廠商：達華智慧型 ·········································49
2.3 下游產業鏈：終端設備廠商和渠道 ··································50
2.3.1 終端設備廠商：國外和國內公司 ···························50
2.3.2 3 大銷售渠道：電商、自有、實體店 ······················54
第3 章 運動健身類，讓生命更有活力 ····································58
3.1 運動健身類設備的市場分析 ···········································59
3.1.1 運動健身類設備的主要現狀 ·································59
3.1.2 運動健身類設備的兩大套用 ·································60
3.1.3 運動健身類設備的3 大缺陷 ·································60
3.2 運動健身類產品代表——國外篇 ·····································61
3.2.1 Jawbone UP24 ·················································61
3.2.2 Garmin Vivofit ···················································65
3.2.3 Misfit Shine ······················································66
3.2.4 Withings Pulse O2 ·············································68
3.2.5 Nike Fuelband SE ·············································70
3.2.6 Fitbit 系列產品 ··················································72
3.2.7 Basis Carbon Steel ············································78
3.2.8 三星Gear Fit ····················································80
3.2.9 Ralph Lauren 智慧型T 恤衫 ···································81
3.2.10 Athos 智慧型運動衣 ············································82
3.2.11 NuMetrex 智慧型運動內衣 ····································83
3.2.12 Sensoria 智慧型襪子 ··········································83
3.2.13 LifeBeam 智慧型腳踏車頭盔 ·································84
3.2.14 Arcus Motion 智慧型指環 ·····································85
3.3 運動健身類產品代表——國內篇 ·····································87
3.3.1 咕咚手環 ·························································87
3.3.2 華為TalkBand B1 ··············································89
3.3.3 小米手環 ·························································91
3.3.4 滕海體記憶手環 ················································95
3.3.5 廣百思K1 ························································98
3.3.6 HTC 智慧型手環Grip ············································99
3.3.7 維銳Fineck 頸環 ············································· 102
第4 章 醫療保健類，讓健康如影隨形 ·································· 105
4.1 移動醫療：打造無邊界醫療服務 ··································· 106
4.1.1 市場分析：移動醫療發展趨勢預測分析 ················ 106
4.1.2 需求分析：人們對健康的關注度越來越高 ············· 108
4.1.3 供應鏈分析：高新科技加雲技術的結合 ·················111
4.1.4 阻礙分析：移動醫療各方面都不夠成熟 ················ 112
4.2 國外：踏上探索大數據醫療之路 ··································· 113
4.2.1 移動醫療的6 大商業模式 ·································· 114
4.2.2 移動醫療各類可穿戴設備 ·································· 132
4.3 國內：一片亟待開採的廣闊市場 ··································· 138
4.3.1 移動醫療的市場規模 ········································ 138
4.3.2 移動醫療的5 大盈利模式 ·································· 139
4.3.3 移動醫療的主要產品 ········································ 142
4.3.4 我國移動醫療的阻礙 ········································ 149
4.4 未來：可穿戴設備開啟“智慧健康夢” ·························· 150
4.4.1 可穿戴設備與APP、雲服務結合 ························· 151
4.4.2 可穿戴設備需順從用戶穿戴習慣 ························· 151
4.4.3 數據挖掘是醫療設備雲服務核心 ························· 152
第5 章 社交娛樂類，讓生活更加精彩 ·································· 153
5.1 新機遇：可穿戴設備的大社交時代 ································ 154
5.1.1 市場分析：潛力無限的社交網路 ························· 154
5.1.2 問題分析：社交化發展的5 大阻力 ······················ 155
5.2 智慧型眼鏡：進一步定義用戶互動方式 ····························· 157
5.2.1 谷歌眼鏡 ······················································· 157
5.2.2 Vuzix M100 ···················································· 164
5.2.3 Telepathy One ················································ 164
5.2.4 SanDi Glass ··················································· 165
5.3 智慧型手錶：手腕上的智慧時尚新生活 ····························· 166
5.3.1 Pebble Steel ·················································· 166
5.3.2 三星Galaxy Gear ············································ 167
5.3.3 Smart Watch3 ················································ 167
5.3.4 inWatch ························································· 168
5.4 多種結合方式：更好地完善社交生態圈 ·························· 170
5.4.1 穿戴社交遊戲：新我Betwine ····························· 170
5.4.2 社交牛仔褲：Social Denim ································ 172
5.4.3 友誼手鐲：Mnemo ·········································· 172
5.4.4 情侶手環：Miss U ··········································· 173
5.4.5 導航鞋：Lechal··············································· 174
第6 章 寵物類穿戴，不可小覷的市場 ·································· 175
6.1 寵物類可穿戴設備市場分析 ········································· 176
6.1.1 市場：需求大而產品少 ····································· 176
6.1.2 技術：無壁壘且易實現 ····································· 177
6.1.3 廠商：“曲線”占領市場 ·································· 177
6.2 寵物類可穿戴設備類型 ··············································· 177
6.2.1 跟蹤寵物們的健康 ··········································· 177
6.2.2 幫助用戶看護寵物 ··········································· 193
6.2.3 與寵物進行互動 ·············································· 200
6.2.4 寵物也可以社交 ·············································· 202
6.3 國內寵物可穿戴設備市場情況分析 ································ 205
6.3.1 商機：寵物市場不可小覷 ·································· 205
6.3.2 創業：看準方向不可心急 ·································· 206
第7 章 安全保護類，兒童、老年人好時尚 ···························· 208
7.1 兒童可穿戴設備市場分析 ············································ 209
7.1.1 市場預測 ······················································· 209
7.1.2 存在的問題 ···················································· 210
7.1.3 適用於兒童的可穿戴設備設計 ···························· 213
7.2 兒童安全保護類可穿戴設備 ········································· 214
7.2.1 KidiZoom：世界第一款兒童智慧型手錶 ··················· 214
7.2.2 LG KizON：追蹤你家孩子的實時位置 ·················· 215
7.2.3 FiLIP：智慧型手錶形狀的“兒童手機” ·················· 217
7.2.4 Tinitell：寶寶專用的智慧型手錶 ····························· 218
7.2.5 Sproutling：室內感應器+ 腳環+APP ·················· 219
7.2.6 Meet Owlet：用智慧型“神器”守護兒童安全 ·········· 220
7.2.7 360 兒童衛士2：定位十分精準的兒童手錶 ··········· 220
7.2.8 騰訊兒童管家手環：微信也能看孩子 ··················· 222
7.2.9 糖貓兒童智慧型手錶：把愛戴在手上 ······················ 224
7.2.10 邦邦熊：首款零資費兒童定位手錶 ····················· 227
7.3 老年人可穿戴設備市場分析 ········································· 228
7.3.1 老年用戶群體分析 ··········································· 229
7.3.2 適合老人的可穿戴設備設計 ······························· 231
7.4 老年人安全保護類可穿戴設備 ······································ 232
7.4.1 Tempo：記錄老年人的日常生活 ························· 232
7.4.2 Ever There：可穿戴式醫療報警裝置 ···················· 232
7.4.3 CMA800BK：老年痴呆症的看護者 ······················ 233
7.4.4 Aetrex Navistar：化定位設備於無形 ···················· 234
7.4.5 Active Protective：可穿戴的安全氣囊 ·················· 235
第8 章 可穿戴設備在新領域的套用（上） ···························· 237
8.1 可穿戴設備與時尚碰撞 ··············································· 238
8.1.1 可穿戴將與時尚行業融為一體 ···························· 238
8.1.2 可穿戴時尚產品 ·············································· 239
8.2 可穿戴設備與汽車結合 ··············································· 246
8.2.1 汽車行業狀況 ················································· 246
8.2.2 可穿戴設備與汽車聯合的套用 ···························· 250
8.3 智慧型家居市場分析 ····················································· 256
8.3.1 國外智慧型家居市場發展現狀 ······························· 256
8.3.2 國內智慧型家居市場發展現狀 ······························· 260
8.3.3 智慧型家居產業發展瓶頸 ····································· 262
8.3.4 智慧型家居普及套用對策 ····································· 264
8.3.5 智慧型家居主要套用領域 ····································· 266
第9 章 可穿戴設備在新領域的套用（下） ···························· 273
9.1 可穿戴設備與職場套用 ··············································· 274
9.1.1 可穿戴設備的職場套用市場情況 ························· 274
9.1.2 可穿戴設備在職場套用中的功能 ························· 275
9.1.3 可穿戴設備的職場套用 ····································· 276
9.2 可穿戴設備與移動支付 ··············································· 280
9.2.1 移動支付的發展情況 ········································ 280
9.2.2 可穿戴支付產品 ·············································· 282
9.3 可穿戴設備與廣告行業 ··············································· 287
9.3.1 可穿戴設備作為廣告傳播媒介的優勢 ··················· 288
9.3.2 可穿戴設備廣告的挑戰 ····································· 289
9.3.3 可穿戴設備的廣告產品 ····································· 290
9.4 可穿戴設備的減肥市場 ··············································· 291
9.4.1 減肥市場基本情況 ··········································· 291
9.4.2 減肥可穿戴設備產品 ········································ 292
第10 章 破冰突圍，新的投資機會 ······································· 296
10.1 可穿戴設備發展一覽 ················································ 297
10.2 投資環境分析 ························································· 300
10.2.1 巨觀經濟運行環境分析 ·································· 300
10.2.2 國內經濟運行環境的利弊分析 ························· 304
10.3 政策法規分析 ························································· 308
10.3.1 可穿戴設備相關的產業政策 ···························· 308
10.3.2 相關產業政策影響 ········································ 310
10.4 可穿戴設備產業投資概況 ·········································· 311
10.4.1 可穿戴技術投資年度變化趨勢 ························· 311
10.4.2 可穿戴設備及其生態系統的成長 ······················ 314
10.4.3 配套技術為可穿戴設備提供有力支撐 ················ 319
10.5 可穿戴設備及配套技術投資案例 ································· 323
10.5.1 Jawbone ···················································· 323
10.5.2 Oculus VR ·················································· 323
10.5.3 Leap Motion ················································ 324
10.5.4 Pebble Technology ······································· 324
10.5.5 Zepp ························································· 325
10.5.6 Thalmic Labs ·············································· 325
10.5.7 Revision Military ·········································· 326
10.5.8 InteraXon ··················································· 327
10.5.9 Novasentis ················································· 327
10.5.10 Filip Technologies ······································· 328
10.5.11 南京物聯 ··················································· 328
10.5.12 雲知聲 ····················································· 329
10.5.13 咕咚網 ····················································· 329
10.5.14 九安醫療 ·················································· 330
10.5.15 蟻視科技 ·················································· 331
10.5.16 樂源數字 ·················································· 331
