基本介紹
- 中文名：公共演講：全球化視界（英文版）
- 作者：（美）班傑明·塞維奇
- 出版時間：2005年8月
- 出版社：復旦大學出版社
- 頁數：340 頁
- ISBN：7-309-04587-4/H.903
- 定價：30 元
- 開本：小16開
- 裝幀：平裝
- 字數：370千字
內容簡介,圖書目錄,
內容簡介
本書共分為12章。第1章簡要回顧了發源於古希臘並傳播至歐美的西方修辭體系的變遷，同時追溯了獨立於西方思想又與古希臘思想不無相似之處的中國修辭理論的發展。儘管古代中國沒有哪一本書專門講到過演講的藝術，但中國哲學家們毫無疑問對這一主題作過很多的論述。第2章對公共演講進行了定義，並討論了公共演講所應考慮的因素和應包括的組成部分。在第3章中，作者討論了該如何利用圖書館及網際網路的資源為計畫中的演講作準備。第4和第5章則論及了如何對客群和機構進行分析，這是任何國家的任何一個演講人所必須知道的。第6章介紹演講中開篇和結尾的功能，並列舉了供學生們參考的各種例子。第7章論及了演講的語言風格，在這一方面，不同的語言和文化有不同的例子。作者在此所給的是英語中的例子，但教師們在上課時可結合本國語言和文化的特點進行補充。比如，中英文中都有隱喻，但不一定是一致的。第8章討論了演講的方式，包括一些原則性的東西以及與不同文化相關的方式。第9章論及了多媒體在演講中的輔助作用。第10和11章論及信息性和勸說性演講的原則。最後一章論及了記者招待會等特殊場合的各種演講。
圖書目錄
Table of Contents
1.Rhetoric:The Theory of Public Speaking
Western Rhetoric
Beginnings in Sicily
The Greek Rhetoricians
The Sophists
Plato
Aristotle
Rhetoric Moves to Rome
Cicero
Quintilian
Rhetoric in the Middle Ages
English Rhetorics
Roots of Chinese Rhetorics
Mistakes of Sinologists
School of Mingjia
Confucius and Mencius
Laozi and Daoism
School of Mohism
Legalism and Han Feizi
Future of Chinese Rhetoric
Universal Principles of Rhetoric
2.The Characteristics of Public Speaking
Basic Concepts
Importance ofPublic Speaking
Mistaken Ideas about Speaking
Best Definition of Public Speaking
Stage Fright or Nervousness
Ethical Considerations
Telling the Truth
Have Respect for Your Listeners
Do Not Use Ethnocentric Language
Language
Be Prepared to Speak
Never Plagiarize
Make Sure That Your Ideas Are Sound
Components of Public Speaking
Speaker
Message
Audience
Channel
Feedback
Noise
Situation
3.Selecting a Topic and Research
Choosing a Topic
General and Specific Purposes
General Purpose
Specific Purpose
Research
Experts
Library
Periodicals
Newspapers
Encyclopedias
Dictionaries
Quotations
Biographies
Statistics
Atlases and Maps
Searching the Internet
Search Engines
News Web Sites
Government Web Sites
4.Audience Analysis
Characteristics of an Audience
Attitudes
Beliefs
Value Systems
Demographics of the Listeners
Age
Gender
Education
Income and Occupation
Religion
Attitudes
Group Affiliations
Situational Analysis
Size of the Audience
Place
Time
Occasion
Sample Speech
5.Organization
Parts of a Speech
General Principles
Cultural Considerations
Outlining
Parallel Construction
Primacy versus Recency
Balance
Specific Organizational Patterns
Chronological
Spatial Relations
Topical
Problem-Solution
Cause to Effect orEffect to Cause
Residues
Monroes Motivated Sequence
Transitions
Antecedent
Causality or Result
Comparison
Contrast
Cumulation
Emphasis
Equality
Place
Sequence of Speech Parts
Specific Instance
Summary
Temporal Relationship
6.Introductions and Conclusions
Purposes of the Introduction
Capturing the Attention of the Audience
Creating a Common Bond w ith the Audience
Relating the Topic to the Audience
Previewing the Message by Stating the Purpose and Forecasting the Organization of the Speech
Relating the Speaker to the Topic and Establishing Credibility
Sample Beginnings
Relate the Topic to Your Audience
Begin with a Startling Statement
Ask a Rhetorical Question
Begin with a Quotation
Begin with a Personal Reference
Begin with a Reference to a Historical Event
Begin with a Story
Refer to a Recent Event
Begin with Suspense
Refer to Previous Speakers
Begin with Statistics and Make a Claim
Refer to the Occasion
Use Humor
Purposes of the Conclusion
Summarizing the Main Points
Reemphasizing the Main Point in a Memorable Way
Providing Closure
Motivating the Audience
Sample Endings
Ask for a Specific Response
Offer a Utopian Vision
End with a Metaphor
Thank the Audience
7.Language and Style
Style
Differences Between Oral and Written Style
Figures and Tropes of Speech
Metaphor
Simile
Alliteration
Antithesis
Hyperbole
Oxymoron
Metonymy
Irony
Personification
Clarity
Vividness
Appropriate Language
Audience
Occasion
Topic
Inappropriate Language
Profanity
SexistLanguage
Derogatory Ethnic References Slang
Sample Speech
Analysis of Sample Speech
8.Delivery
Modes of Delivering a Speech
Speaking from Memory
Speaking with a Manuscript Extemporaneous Speaking
Impromptu Speaking
Voice
Volume
Rate Pitch
Artculation
Pronunciation
Fluency
Bodily Action
Eye Contact
Facial Expression
Posture
Gestures Movement
Physical Appearance
Use of Notes
Practice
9.Visual Aids
Functions of Visual Aids
To Make the Audience Understand the Topic Better
To Present More Material in the Speech
To Reinforce a Speakers Message
Types of Visual Aids
Three-dimensional Visual Aids
Real Objects Models
People
Two-dimensional Visual Aids
Photographs
Maps Graphs
Display Boards
Display Media
Slides
Overhead Projectors
Microsoft PowerPoint
Audiovisual Aids
Microphone Tape Recorder
Videotapes and Movies
CD-ROM
Digital Video Disks
Correct and Incorrect Ways of Using Visual Aids
Distributing Materials to the Audience Beginning the Speech with a Visual Aid Exposed
Giving the Audience Enough Time to Look at the VisualAid（s）
Blocking the Vision of the Audience Speaking to the Visual Aid
Having Information Overload on a Visual Aid
Using Too Many Visual Aids
Examining the Room Where You Will Speak
10.Speaking to Inform
Supporting Material
Facts
DefinitionsExamples
Extended Examples
Statistics
Analogies
TestimonyComparison and Contrast
Descriptions
Explanations
Visual Aids
Using Supporting Material Effectively
11.Speaking to Persuade
The Psychology of Persuasion
Appealing to Emotions Achievement
Altruism
Anger
Compassion
Conformity
Courage Excitement
Fear
Financial Gain
Guilt
Hope
Joy
Love and Affection
Pride and Patriotism
Revenge
Sadness
SafetySelf-esteem and Approval
Status
Source Credibility
Components of a Speakers Competence
Titles
Uniforms
Age
ExperienceReputation of the Speaker
Intelligence and Knowledge of the Subject Components of a Speakers Competence
Integrity and Trustworthiness Sincerity
Enthusiasm
Charisma
Sample Speech
12.Speaking for Special Occasions
Speeches of Introduction
A Speech of Welcome
Acceptance Speeches
Speeches of Tribute Sample Speech
Eulogies
Toasts
Press Conferences
Commencement Speeches
After-Dinner Speeches or Speeches to Entertain
Final Thoughts on Speaking in Public
Bibliography
