《內在的品牌》是2006月12日John Wiley & Sons Inc出版的圖書，作者是Schumann, Mark。
基本介紹
- 作者：Schumann, Mark
- ISBN：9780787981891
- 頁數：262
- 定價：217.00元
- 出版社：John Wiley & Sons Inc
- 出版時間：2006-12
- 裝幀：HRD
內容簡介
In "Brand from the Inside, " Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo , describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from "inside" the business--ensuring consistent authenticity, substance, and voice "throughout" the business--any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.
