《Preface to Marketing Management》是2011年出版的圖書，作者是Peter, J. Paul。
基本介紹
- 外文名：Preface to Marketing Management
- 作者：Peter, J. Paul
- 出版時間：2011年1月
- 頁數：288 頁
- ISBN：9780071221115
內容簡介
"Preface to Marketing Management, 12e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
