《BASIC MANAGEMENT THEORIES OF SMES AND RELATED CASES OF CHINA》是2017年科學出版社出版的圖書，作者是Cai Li。
基本介紹
- 書名：BASIC MANAGEMENT THEORIES OF SMES AND RELATED CASES OF CHINA
- 作者：Cai Li
- 出版社：科學出版社
- 出版時間：2017年1月
- ISBN：9787030506863
內容簡介,圖書目錄,
內容簡介
Welcome to the first edition of basic management theories of SMEs and related cases ofChina.Since 2010, Jiangsu University ushered in the rapid intermationalization process and thearrival of thousands of overseas students from different countries and pursuing highereducation in various majors has significantly increased the pace and contributed to thisprocess.With more and more overseas students studying at Jinagsu university, majoring inbusiness administration, Management and Intermational trade , and seeking employment inrelated fields and having the desire to set up businesses,“"Principles of Management especialyreagrding small and medium-sized enterprises in China, the theories and practices, became atop priority for School of Management.The pirority of equipping our students with essential skills and knowledge inManagement courses along with intermationalzation process, and with thanks to the fundingfrom the project of 2014 Provincial Quality Courses of Jiangsu Higher Education by FullEnglish Teaching, this book took the first step in creating our own teaching materilas andspecializing our students with the essentail knowledge in the field of management.Regarding teaching needs, curiculum development and professional development, thepublication of the book has a positive and significance impact, especially for new generationsto understand the classical small and medium enterprises' theories and cases in English. Withthe growing of internationalization of universities in Jiangsu Province, this book will alsocontinue to update and improveAs stated earlier, the first and most important objective of this book is to equip theintermational students at Jiangsu University with managerial skills for their future careers in a .global scale and particularly in China.
圖書目錄
PREFACE
CHAPTER 1 HISTORY OF CHINA’S SMES
CHAPTER 2 BASIC THEORIES OF SMES MANAGEMENT
CHAPTER 3 ENTERPRISES MANAGEMENT STRATEGIES
CHAPTER 4 ORGANIZATIONAL DESIGN AND STRUCTURES
CHAPTER 5 HUMAN RESOURCE MANAGEMENT OF SMES
CHAPTER 6 PRODUCTION & OPERATIONAL MANAGEMENT
CHAPTER 7 MARKETING MANAGEMENT OF SMES
CHAPTER 8 FINANCE MANAGEMENT OF SMEs
CHAPTER 9 CONTROL MANAGEMENT
Chapter 10 CRISIS MANAGEMENT
