MBA商務英語(2007年華南理工大學出版的圖書)

《MBA商務英語》是2007年華南理工大學出版社出版的圖書，作者是趙偉禮。

基本介紹

• 中文名：MBA商務英語
• 作者：趙偉禮
• 出版社：華南理工大學
• 出版時間：2007年8月1日
• 頁數：264 頁
• 開本：0 開
• ISBN：7562327025
• 語種：簡體中文

內容簡介

本書編寫體現實用性和針對性原則，以及自主學習與協作學習相結合的原則。融聽、說、讀、寫、譯等多項語言技能於一體，並且充分利用了現代教育技術，配有純正英語cD糟。

本書體系包括網路熱身、導入活動、專業閱讀教材、自測評估、複習練習、案例討論、能力測試等。內容體現了MBA、工商管理專業的特色，涵蓋了管理學、組織行為學、市場行銷、人力資源管理、戰略管理、企業文化、商務溝通、經濟全球化、電子商務等相關領域知識。

目錄

Unit 1 Management

Part One Warm-up

Part Two Reading 1 Managing Oneself

Reading 2 A Brief History of Management

Quiz Effective Management

Part Three Exercises

Part Four Case Study 1 Bill Gates and Microsoft

Case Study 2 The Expansion of Blue Streak

Part Five Skills-building

Unit 2 Organizational Behavior

Part One Warm-up

Part Two Reading 1 Introduction to Organizational Behavior

Reading 2 Contemporary Theories of Motivation

Self-assessment

Part ThFee Exercises

Part Four Case Study 1 Nestl6’S CEO on Managing Change

Case Study 2 Carol Bernick，President of Alberto-Culver，North Amenca

Part Five Self-assessment

Unit 3 Marketing Management

Part One Warm-up

Part Two Reading 1 A Framework for Marketing Management

Reading 2 Strategic Planning and Marketing Management

Quiz

Part Three Exercises

Part Four Case Study 1 Develop a Marketing Plan

Case Study 2 Marketing Spotlight-GE

Part Five Practical Quiz

Unit 4 Human Resources Management

Part One Warm-up

Part Two Reading 1 Tomorrow’S HR Today

Reading 2 Career Development

Quiz

Part Three Exercises

Part Four Case Study 1 Virtual Teamwork at IBM

Case Study 2 Managers and HR Professionals at Sands Corporation：

Friends or Foes?

Part Five Skills-assessment

Unit 5 Strategic Management

Part One Warm-up

Part Two Reading 1 What is Strategy and Why is it Important

Reading 2 Strategy Formulation：Situation Analysis And Business Strategy

Quiz

Part Three Exercises

Part Four Case Study 1 Basic Concepts of Strategic Management

Case Study 2 Microsoft and Red Hat Linux：Contracting Business Models

Part Five Skills-building

Unit 6 Corporate Culture

Part One Warm-up

Part Two Reading 1 Building a Corporate Culture That Promotes Good

Strategy Execution

Quiz for Culture

Reading 2 The International Business Context-Cultural Views

Toward Management and Managers

Part Three Exercises

Part Four Case Study 1 Southwest Airlines’Team Culture

Case Study 2 Daimler-Chrysler's Diverse Cultures

Part Five Developing Competencies

Unit 7 Business Communication

Part One Warm-up

Part Two Reading、1 Understanding Business Communication

Listening Skills：Self-assessment

Reading 2 Oral Presentation

Self-assessment

Part Three Exercises

Part Four Case Study 1 Facing a Communication Dilemma at Hallmark

Case Study 2 The Key to Giving Speeches

Part Five Quiz

Unit 8 Economic Globalization

Part One Warm-up

Part Two Reading 1 Globality

Reading 2 Globalization：The Debate

Quiz

Part Three Exercises

Part Four Case Study 1 Wal-Mart and International EDI

Case Study 2 Cuhural Effects of Economic Globalization

Part Five Quiz

Unit 9 Managerial Economics

Part One Warm-up

Part Two Reading 1 Managefi Economics

Reading 2 Demand Forecasting

Quiz

Part Three Exercises

Part Four Case Study 1 Maximize Profit of Maximize Market Share?

Case Study 2 Constained Maximization in the Toy Business and

Why Ffisbees are Called Ffisbees．

Part Five Quiz

Unit 10 Ecommerce

Part One Warm-up

Part Two Reading 1 Ecommerce Overview of Electronic Commerce

Reading 2 E-Grocers Check out

Mini-quiz The Basics of Ecommerce

Part Three Exercises

Part Four Case Study 1 Value Chain Management Using Ecommerce

Case Study 2 Starwave

Part Five Terminology Quiz

Keys to Exercises