he key to Laura Geller’s success seems to lie somewhere in between her tenured beauty expertise and her warm, approachable and “best friend in the biz” personality. Not happy just being one of the industry’s most recognized and talented makeup artists, Laura has made a career out of infusing glamour into every girl’s day with multi-tasking, “ingenious” products that are easy-to-use solutions for every day beauty concerns. That’s because Laura takes her consumers’ needs and wants into consideration every time she develops a product…guaranteeing multi-functional, beauty that fits into every woman’s daily life.
勞拉蓋勒的關鍵的成功似乎躺在兩者之間她終身美麗專長和她的溫暖,平易近人,“最好的朋友在商務”的個性。不快樂就在一個行業最認可和才華橫溢的化妝師,勞拉使職業更多的魅力到每一個女孩的一天,”巧妙“同時處理多個任務的簡單易用的解決方案產品天天美麗問題。那是因為勞拉帶著她的消費者的需求,要考慮她每次開拓產品保證多功能、美…適合每個女人的日常生活中。The Brains Behind No Brainer BeautyLAURA GELLER彩妝產品
From an early age, Laura knew her future would be in makeup. "I used to ask if I could work at the makeup counters for free just so I could be near the products," she explains. Her path to becoming one of the industry’s top makeup artists swiftly followed as she went from beauty school to Broadway – making up the theater industries rising stars. Soon after, Geller's handy work was gracing the small screen including on-air talent at CBS, NBC, AMC, and HB0. Today, Laura is most often seen in front of the camera through her many QVC appearances in the US, the UK and Canada. Her exceptional ability in connecting with her viewers with her authentic persona has been a key to her success and led to a cult following for her brand.不用想美麗背後的主腦
In 1993, Laura opened Laura Geller Makeup Studios on New York City's posh Upper East Side. The Studio’s purpose was simple: to teach women the how-to of cosmetics and hands-on technique to master it. Laura sought to simplify makeup application. "I saw a void in the makeup industry. Women didn't know how to apply makeup, so I wanted to communicate my knowledge and experience," she says. Today, the studio is a showcase for Laura’s eponymous line of cosmetics and is also where those in the know flock for 5-star makeup application, brow shaping and more.勞拉·蓋勒化妝工作室
Laura’s high-spirited, down-to-earth personality oozes from every corner of the studio ~ from complimentary coffee and cookies offered as soon as you walk through the door to the hand-picked selection of products, candles and accessories on display. The fashionable, never intimidating and highly knowledgeable staff skillfully takes customers through the line, provides expert makeup application advice and “editing” suggestions that reflect both “the basics” and “the best.” Inviting. Innovative. Informative. Ingenious. 勞拉的昂揚,腳踏實地的人格中的每一個角落的工作室奉送咖啡和餅乾~從提供了一旦你走過精心挑選的門可供選擇的產品、蠟燭和配件在展覽。時尚,從不恐嚇和高度熟練知識型員工以顧客通過行,提供專家建議,妝套用“編輯”建議,既反映了“基礎”和“最好的。”誘人。創新。信息。巧妙的。
When it comes to today’s beauty, Laura Geller has an uncanny knack for knowing what works and what wows. She’s masterminded an ingenious collection of multi-tasking color cosmetics that feature the most innovative new products, the most informative, no-nonsense how-to’s and the most inviting, wonderfully wearable colors that give every woman a fresh and fabulous look. 當談到今天的美,勞拉·蓋勒擁有一種不可思議的技巧就知道什麼可行,什麼一次。她精心策劃一個巧妙的化妝品,同時處理多個任務的集合顏色特徵最有創意的新產品,信息量大,頑強的入門的和最誘人的,極為耐磨的色彩,給每一個女人一個新鮮和精彩的面容。
Unlike other beauty companies, Geller doesn't subscribe to trends. "Women want to look their best. It might mean passing on the latest fad and just wearing a shade you like,” says Geller. Some of her most renowned and successful products include such favorites as “Spackle”, “Caulk” and the uniquely produced “Baked Color Cosmetics Collection.” 不像其他美容企業不訂閱,蓋的趨勢。“女人想要看他們的最佳狀態。或許這是通過在最近的時尚,只是你喜歡穿簾說:“蓋勒。她的一些最著名的和成功的產品包括這樣的最愛是“Spackle”、“Caulk”和獨特的生產“烤彩妝化妝品。”
Laura Geller is a true innovator, and has pioneered this category in makeup -- “Baked.” It’s no wonder that Laura Geller’s Baked Collection of products rank amongst the line’s best-selling items. These lusciously formulated products are exclusively made for Laura in Italy, and are saturated with skin glowing color to immediately enliven the skin and create a youthful aura. Every product begins as a smooth liquid that is then infused with vibrant, skin flattering colors. The colors are then swirled together and “baked” for 24 hours in terracotta pans to create rich textures and vibrancy. No two are ever identical, but one thing is for sure…each will deliver breath-taking, breathable coverage and unparalleled blendability. 勞拉·蓋勒是一個真正的改革者,開拓了這類化妝品——“烤”。這也難怪,勞拉蓋收集產品等級的烤線上路的最暢銷的產品。這些lusciously產品均為制定勞拉在義大利,和充滿皮膚發光顏色立即搞活皮膚和創造一個年輕的光環。每一個產品都開始就好像一個光滑的液體,然後灌注生機勃勃,皮膚奉承的顏色。然後一起轉動的顏色和“烤”24小時的陶瓦鍋創造富有質感和活力。沒有兩個是永遠相同,但有一件事可以肯定的是…每個人將提供驚人的、透氣範圍和無與倫比的可混合性。
Today, the Laura Geller brand is the second best selling cosmetic line at QVC and has just celebrated its ten-year anniversary. Laura now stars in her own QVC one- and two- hour shows more than 30 times a year. Currently, 140 Laura Geller skus are sold on air at QVC and over 200 through . Laura Geller Makeup is also a top selling brand at Sephora, where it was launched in September 2006 and is now in over 160 doors. 今天,勞拉蓋是第二個最暢銷品牌化妝品線和QVC剛剛慶祝了它的十年紀念日。勞拉現在星星在她自己的QVC——和兩個-小時顯示超過30次的一年。目前,140勞拉蓋在空氣s.k.u.銷往QVC和超過200通過。勞拉·蓋勒妝也是一個頂級的銷售品牌,當它被推出絲芙蘭在2006年9月,現已超過160門。
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