Gerald Ratner興衰與死而復生Gerald Ratner

內容簡介

In 1991 Gerald Ratner was booked to make what should have been an everydayspeech at the Institute of Directors. Should have been. When the words "totalcrap" come out of his mouth in connection with a decanter and glasses set sold byhis company, H. Samuel, it all turned out slightly different. The Rise and Fall...AndRise Again tells the full story, in Gerald Ratner's own words, of what lead him tothat point at the IoD, the horror of what happened in the immediate aftermath,the fallout and the comeback. This is the fi rst time Gerald Ratner has given his sideof the story. And what a story it is. You'll fi nd out:

* How he wiped £500m off the value of his own company virtually overnight

* All the details about the initial gaffe and how he compounded it by remarkingthat some of the earrings were "cheaper than an M&S prawn sandwich butprobably wouldn't last as long"

* How "doing a Ratner" has entered into the vocabulary of British business

* The wilderness years sitting glued to the sofa in front of Countdown

* How he has bounced back, rediscovering his entrepreneurial spark by buildingup a health club business and, more recently, the immensely successful onlinejewellery retailer Geraldonline.com

* The story's not over yet...

Gerald Ratner興衰與死而復生Gerald Ratner

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