基本介紹
- 中文名：Gary 林
- 外文名：Gary Lin
- 國籍：美國
- 出生日期：1975年
- 畢業院校：密西根商學院
- 出生地：美國
- 代表作品：glispa GmbH, Spirit, AI
人物生平,主要成就,個人生活,
人物生平
Previous jobs: In 1999, worked at Beyond Interactive, an ad agency that was opening an office in New York City. After a year, he went to Hong Kong to help with business development for both Beyond Interactive and its parent company, Grey. Then he went to São Paulo, Brazil, to head a team there.
His Mother's occupation: She worked in the pricing department at a dairy company in St. Paul, when he was in high school.
His Father's occupation: His father owned a company that manufactured an antireflection technology for glass in picture frames. They had dinner together every night, and he'd tell stories about his day at work. He ran a huge factory, so he had to deal with many different problems.
主要成就
He founded glispa GmbH, the interntional online advertising company.
Its origins: In 2001, Grey needed to trim costs, so the São Paulo office closed. He stayed in Brazil and launched Glispa, which manages online advertising campaigns. Our first clients were health care and pharmaceutical companies. That's where the name of the agency comes from -- Glispa is the Navajo goddess who brought medicine to the world.
Why it's growing: Glispa is only get paid if we deliver an online registration or a sale, so there's little risk on the client side. When we started, this kind of cost-per-acquisition agreement was rare. We were ahead of the curve.
個人生活
Where He get his inspiration: He always look forward to the next destination. He likes working with Germans -- they're diligent and very polite -- and then turning around and working with Brazilians, who have a good sense of humor and see advertising as an art form.
The best part of his job: Being able to pick his partners, staff, and clients
The worst part of his job: The hours. He get up around 8:30 or 9 and finish work around midnight, But he won't compromise on sleep. He gets a full seven hours and never drinks coffee.
