《21世紀高職高專精品教材:跨文化交際(國際商務專業)》內容涉及跨文化的許多方面內容，包括在全球化背景下如何對待不同文化之間的差異、如何同不同文化的人進行跨文化之間的溝通，以及如何處理和克服彼此之間的跨文化衝突等。此外，《21世紀高職高專精品教材:跨文化交際(國際商務專業)》還包括對不同文化的欣賞，如講述了一些英語詞語的由來，使讀者不僅能夠在一些經典神話中領略英語的迷人魅力，還會更加深入地了解英語，也因此增添了此書的趣味性。
基本介紹
- 書名：21世紀高職高專精品教材:跨文化交際
- 作者：楊可心
- 出版日期：2014年1月1日
- 語種：簡體中文, 英語
- ISBN：9787565412318
- 外文名：Intercultural Communication
- 出版社：東北財經大學出版社
- 頁數：185頁
- 開本：16
- 品牌：東北財經大學出版社
內容簡介,圖書目錄,
內容簡介
《21世紀高職高專精品教材:跨文化交際(國際商務專業)》旨在增強讀者對文化的敏感性，培養讀者的跨文化意識和跨文化交際能力，使其在深刻理解本民族文化的基礎上具備對異國文化的觀察、理解和反應能力。這是解決文化衝突並實現跨文化交際的第一步。
圖書目錄
Part One About Culture
Chapter 1 Challenges in the Multicultural World / 3
本章摘要/4
Lesson 1 Cultures and Globalization / 4
Lesson 2 Communication across Cultures / 10
Chapter 2 Culture and Cultural Differences/16
本章摘要 / 16
Lesson 3 What Is Culture? / 17
Lesson 4 Culture Orientations / 21
Chapter 3 Culture and International Business/27
本章摘要/ 27
Lesson 5 Business Meeting Etiquette / 28
Lesson 6 Doing Business in Different Countries / 33
Chapter 4 Culture and Non-verbal Communication/41
本章摘要 / 41
Lesson 7 Non-verbal Language / 42
Lesson 8 Non-verbal Messages / 48
Chapter 5 Gender Differences in Communication/56
本章摘要 / 56
Lesson 9 Gender Differences in Communication (Part A) / 57
Lesson 10 Gender Differences in Communication (Part B) / 62
Chapter 6 C.ultural Diversity at Workplace/68
本章摘要 / 68
Lesson 11 Diversity at Workplace / 69
Lesson 12 Functions of Diversity / 75
Chapter 7 Culture and Conflict/80
本章摘要 / s0
Lesson 13 How Cultures Work? / 81
Lesson 14 Different People View Culture Shock Differently ! 87
Part Two Culture Appreciation
Chapter 8 Culture Appreciation/97
本章摘要/ 97
Lesson 15 Morals of Idioms / 98
Lesson 16 Origin of Special Words / 104
Lesson 17 Legend of City Stories / 110
Lesson 18 War Moulage / 116
Lesson 19 The Origin of Time / 122
Lesson 20 Literature and Characters / 132
Lesson 21 Superstitions Etiquette / 141
Lesson 22 Architecture and Style / 147
Lesson 23 Festivals and Traditions / 154
Lesson 24 Leisure Time / 160
參考答案/168
參考文獻/182
Chapter 1 Challenges in the Multicultural World / 3
本章摘要/4
Lesson 1 Cultures and Globalization / 4
Lesson 2 Communication across Cultures / 10
Chapter 2 Culture and Cultural Differences/16
本章摘要 / 16
Lesson 3 What Is Culture? / 17
Lesson 4 Culture Orientations / 21
Chapter 3 Culture and International Business/27
本章摘要/ 27
Lesson 5 Business Meeting Etiquette / 28
Lesson 6 Doing Business in Different Countries / 33
Chapter 4 Culture and Non-verbal Communication/41
本章摘要 / 41
Lesson 7 Non-verbal Language / 42
Lesson 8 Non-verbal Messages / 48
Chapter 5 Gender Differences in Communication/56
本章摘要 / 56
Lesson 9 Gender Differences in Communication (Part A) / 57
Lesson 10 Gender Differences in Communication (Part B) / 62
Chapter 6 C.ultural Diversity at Workplace/68
本章摘要 / 68
Lesson 11 Diversity at Workplace / 69
Lesson 12 Functions of Diversity / 75
Chapter 7 Culture and Conflict/80
本章摘要 / s0
Lesson 13 How Cultures Work? / 81
Lesson 14 Different People View Culture Shock Differently ! 87
Part Two Culture Appreciation
Chapter 8 Culture Appreciation/97
本章摘要/ 97
Lesson 15 Morals of Idioms / 98
Lesson 16 Origin of Special Words / 104
Lesson 17 Legend of City Stories / 110
Lesson 18 War Moulage / 116
Lesson 19 The Origin of Time / 122
Lesson 20 Literature and Characters / 132
Lesson 21 Superstitions Etiquette / 141
Lesson 22 Architecture and Style / 147
Lesson 23 Festivals and Traditions / 154
Lesson 24 Leisure Time / 160
參考答案/168
參考文獻/182
